Download PDF

About Me

Results-driven professional with expertise in data analytics, market research, and client success. Skilled in translating complex data into actionable insights to drive strategic decisions and growth. Experienced in quantitative and qualitative analysis, identifying sales opportunities, monitoring brand health, and delivering tailored recommendations. Proficient in Tableau, Python, SQL, Machine Learning, and Power BI. I combine technical expertise with a consultative approach to build partnerships and achieve measurable outcomes. Passionate about problem-solving, process improvement, and staying ahead of industry trends.

Professional Experience

NielsenIQ
Jan. 2024Present

Client Success Manager - Large Food/CPG

  • Led analytics for Glanbia Performance Nutrition's brand management and category management teams, driving strategic decisions and growth through actionable insights that enhanced client strategies and operational efficiency.
  • Presented data analyses on topics such as emerging trends, pricing and promotional events performance, demographic analysis, product size analysis, and more using our proprietary data assets to deepen partnerships and promote collaboration.
  • Coordinated cross-functional teams to implement tailored analytics solutions and drive incremental revenue for the account.
  • Managed monthly newsletters, tracked requests through a CRM, and resolved data issues to ensure service reliability.
NielsenIQ
Dec. 2023Jan. 2024

SMB (Small-Medium Business) Sales Manager - Consumer Panel Data

  • Qualified leads and developed sales strategies, contributing to $65K in revenue growth to Q4 2024.
  • Provided expert recommendations on Omnishopper and Consumer Panel solutions.
  • Managed CRM records, meeting performance metrics for calls, emails, and appointments.
  • Collaborated with teams to expand SMB (Small-Medium Business) sales and strengthen client relationships across a variety of industries (Beauty, Personal Care, Health Care, Pet, Tobacco, Alcohol, Brokers, and more).
NielsenIQ
Jul. 2023Dec. 2023

Solutions Consultant Analyst - POS and Consumer Panel Data

  • Conducted custom analyses for Large Clients to deliver insights that influenced client outcomes, strategy, and renewals.
  • Demonstrated Omnishopper methodologies to highlight NielsenIQ’s competitive edge with Panel and POS data.
  • Supported sales initiatives with customized analyses and data validations for Large clients.
Circana
Jun. 2022Jul. 2023

Account Specialist - Data Analytics (Retail) - Nike, Meta, Google, Apple

Education

Michigan State University - Eli Broad College of Business
20202021

Master of Science in Marketing Research

  • Gained expertise in Microsoft Excel, Tableau Desktop, R-Programming, and IBM SPSS Statistics through hands-on projects.
University of Colorado at Boulder - Leeds School of Business
20162020

Bachelor of Science in Business Marketing

  • Magna Sum Laude, Leeds Scholars Program

Certifications