GARRETT FUSSELL

Development and implementation of strategic sales training initiatives across 62 brands nationwide to enhance overall sales performance.
Facilitation of leadership development programs, focusing on strengthening management capabilities and driving team success.
Delivery of comprehensive sales representative training conferences, emphasizing sales psychology, effective processes, and closing strategies.
Creation and execution of tailored training modules aimed at improving individual and team sales outcomes.
Alignment of training programs with organizational objectives to ensure consistency across a diverse portfolio of brands.
Optimization of sales effectiveness by introducing innovative techniques and methodologies during training sessions.

Built, scaled and supervised 12 national markets.
Implementation of training programs for sales representatives and office leaders to enhance skills and performance.
Provision of ongoing coaching and support to ensure consistent professional development and high-quality outcomes.
Facilitation of sales processes by assisting in-home representatives with deal closures through phone consultations.
Collaboration with teams to align market strategies with organizational goals and objectives.
Oversight of operational efficiencies across multiple locations to maximize revenue generation and optimize regional performance.

Increased department revenue by over 40% through strategic sales initiatives and team development.
Expanded the sales team from 9 to 19 representatives, ensuring sustainable department growth and capacity.
Enhanced gross profit margins per sale by more than 4% through effective pricing strategies and operational improvements.
Oversaw hiring processes, ensuring recruitment of high-performing sales representatives aligned with company goals.
Conducted training programs targeting skill development for new hires and continuous improvement for seasoned team members.
Implemented daily motivation and management practices, fostering a productive and goal-oriented work environment.

Developed and executed comprehensive strategies to revitalize an underperforming sales force, including the creation of a new recruiting strategy, sales execution framework, and target market adjustment.
Designed and implemented a sales training program and manual that enhanced team capabilities; recruited and trained 12 sales managers and over 130 agents, with a significant portion ranking in the "top 20% employees" category.
Achieved a 52% increase in monthly portfolio profitability within the first year and sustained quarter-over-quarter growth exceeding an average of 33%.
Designed sales programs focused on driving revenue growth for key products while researching and introducing strategic initiatives to expand the sales force effectively.
Implemented innovative sales strategies to recover lost clients and foster deeper engagement with core customers, boosting overall client retention and satisfaction.
Redefined the ideal sales profile and introduced targeted training efforts that significantly improved team performance across multiple benchmarks.

Oversaw the hiring, training, and development of a sales team targeting small business markets across North America.
Directed team efforts in prospecting, pitching, and selling a portfolio of merchant services products using a consultative sales approach.
Conducted extensive travel across multiple states and cities to support team operations and ensure regional market coverage.
Implemented cold-calling strategies to identify potential business clients, resulting in expanded outreach and lead generation.
Analyzed existing vendor relationships for prospects to identify service gaps and tailor appropriate solutions.
Effectively contributed to increased sales performance by addressing client needs with customized recommendations within the merchant services platform.

Director of Sales Training