Download PDF

Genice Chong Xin Jing

Project Manager | Product Manager

Work Experience

2019 CURRENT

SPECIALIST (MANAGER LEVEL), GROUP PRODUCT INNOVATION & PARTNERSHIPS, REGIONAL CEO OFFICE

AXIATA GROUP BERHAD
  • Led strategic partnerships and business initiatives from inception to completion, collaborating with digital services, entertainment labels, and Ecommerce platforms.
  • Oversaw partners onboarding, identified collaboration areas, planned and executed projects, coordinated resources, and managed project budgets and costs.
  • Drove regional projects and product campaigns across multiple countries, ensuring successful implementation, execution, and performance monitoring.
  • Collaborated with cross-functional teams, including legal, marketing, product development, and corporate communications, to ensure the effective execution of partnership agreements and program implementation.
  • Day-To-Day management from communication to reporting on project progress. Developed performance metrics to track and evaluate project performance aligned with partnership objectives. Host regular project review sessions with management and partners, develop action plans for continuous improvement.
  • Identified opportunities and projects supporting subsidiaries' business strategy. Successfully secured group-wide partnership deals through effective negotiation, resulting in increased revenue and market share. Facilitated multi-party discussions to guide subsidiaries and partners in project execution.
  • Provided continuous support and guidance to subsidiaries' top management on special projects aimed at driving innovation and growth to achieve business goals.
  • Collaborated closely with management to develop and implement strategies for operational efficiency and operational excellence.

Highlights

  • Co-organized 4 regional eSports tournaments across 5 countries byway of successfully securing several strategic partners, drawn in a total of 700k participants over 4 consecutive years
  • Launched 4 successful HTC campaigns across 3 territories at $0 charges, generating 400M views, 30k video submissions (media assets worth USD180k)
  • Pioneered the Group's first NFT campaign in 4 countries, capitalizing on the popularity of the regional eSports tournament

20162018

SENIOR SPECIALIST (MANAGER LEVEL), MUSIC & ENTERTAINMENT/ VAS

SMART AXIATA CO. LTD.,
  • Oversaw the performance of Smart Axiata's digital VAS and DCB products for the prepaid segment.
  • Developed customer-centric telco products in music, video, gaming, and other VAS offerings, based on data analysis, executing end-to-end campaigns to drive user acquisition and stimulate data usage.
  • Developed marketing campaigns with internal and external functional teams, involving online marketing, social media platforms, offline channels, and more.
  • Established performance metrics to continuously track, monitor, and evaluate product performance utilizing in-house software tools to achieve business goals.
  • Explored and identified new revenue opportunities in the entertainment business segment through in-house product development and strategic partnerships with external third parties.
  • Identified music and entertainment trends, managing various content providers from both local and international labels, including Sony, Universal Music, and independent artists.

Highlights

  • Spearheaded at least 5 major GTM campaigns for SmartMusic - Pleng

  • Grow SmartMusic MAU from hundreds to five figures in 1.5 years

  • Spearheaded and launched at least 8 new music app features in 6 months

  • Diversified the division's portfolio by expanding into video, eLearning, and various other digital services

  • Key organizing committee for 3 international concerts with A-list artists such as Charlie Puth, CL, Rain, and Jessie J

2015

MYASEAN INTERN | SMART MANAGEMENT TRAINEE

SMART AXIATA CO. LTD.,
  • Project managing UNESCO National Literacy by promoting literacy in 25 provinces with UNESCO & 3,000 voluntary teachers
  • Project managing Smart Mega Concert Series held in 25 provinces as wel as managing partner & sponsors for international concert

 Highlights

  • Contributed to the success of the Cambodia National Literacy Campaign, collaborating with UNESCO and MOEYS to train 3,033 literacy teachers, resulting in 92,000 students learning to read and write in the provinces 
  • Organized and executed the highly successful Smart Nurturing Youth Program, which targeted the top 60 high school students in the country, building valuable connections with future leaders
20132015

EMCEE | DEBATOR | AIESEC member

UUM–VOLUNTARY WORK
  • Emceed at various events of different sizes, engaging audiences through strong communication and interpersonal ski ls to create memorable experiences.
  • Selected as one of the Top 50 candidates for the 8TV Newscaster Camp, receiving training and mentoring to develop journalistic and media ski ls.
  • Participated in university-level debate competitions, achieving recognition as the Best Debater in the Northern Region Mandarin Debate Competition (Round l) and honing critical thinking and argumentation abilities through active involvement in academic and extracurricular activities.
  • Served as the Business Development Officer for AIESEC Northern Region's Y2B Forum, contributing to the planning and execution of a youth-focused conference that aimed to promote entrepreneurship and innovation