George Buckley
B2B Marketing Leader
- Atlanta, GA, USA
- 1-404-295-0558
- geo.buckley@gmail.com
A metric-driven business leader, proficient in B2B and B2B2C marketing strategy & execution for the entire lead-to-revenue lifecycle.
A collaborative team builder within & across organizational boundaries.
Experienced across industries and verticals, a results-minded manager who extracts high performance from systems, people and processes.
Collaborative, yet Biased to Action
Data Driven with Informed Instinct
Personally Accountable, but Team Oriented
Understanding Markets, Customers and Solutions
Lead-to-Revenue Marketing
Driving the Business
Attraction
Social & Advocacy
Engagement
CRM
Analysis/Optimization
Project/Workflow Mgt
Creative
Master of Business Administration – Emory University, Goizueta Business School,
Atlanta, Georgia
Bachelor of Business Administration, The College of William & Mary, Williamsburg, Virginia
Minor, English Literature
Dean's List
Frequent Community-Schools-Civic volunteer
Adoptive parent; Adoption advocate
Moderately reluctant fitness runner
Certified Pretzel Roller
Own full marketing function for the Engage solution suite, consisting of five major product groups that empower firms to leverage their complex data for improved customer communications
Built and optimized independent Demand Generation team to consolidate four lines of business making up North America Tax & Accounting Division. Responsible for GTM decisions that create customer acquisition/revenue
Responsible for demand origination and pipeline mgt. for Provider RCM (Revenue Cycle Management) Solutions, a broad suite of B2B software & services for healthcare systems / independent providers.
Executive in charge of full marketing lifecycle, from product readiness to satisfied customer for 4 leading digital, data-as-a-service brands: EquipmentWatch, Price Digests, FleetSeek and CostTrax
Drove demand management, lead generation and opportunity progression for industry leading B2B cloud procurement software. Led North America field marketing (5 FTE) and demand management teams (16 FTE); managed external vendors and partners.
Managed campaign execution team for integrated B2B marketing programs from lead to revenue.
Managed team of 3 marketers to generate/grow revenue for digital financial services using primary research, industry analysis, consumer analytics, and direct marketing executed with banking clients.
Led marketing for portfolio of digital banking products in partnership with ~40 retail banks. Responsible for awareness, stimulating demand, enrollment and usage among national consumer base.
Managed all USA marketing and customer management for Dutch manufacturer of home décor products for retail, mass, & craft/hobby markets.
Customer Marketing Manager, Coca-Cola Fountain South Group, Atlanta, GA 2000–2003
Led beverage marketing activities for portfolio of accounts: Denny’s, Ruby Tuesday and leading brands.
Associate Marketing Manager, Coca-Cola Fountain North Group, Columbia, MD 1999–2000
Directed all marketing, including strategy, partnership marketing, agency management, and tactical execution with regional customers.