CONSUMER PRODUCTS C-LEVEL EXECUTIVE
STRATEGY =========> EXECUTION
TURNAROUNDS, SCALE-UP, EXPANSION, ACQUISTION, PRIVATE EQUITY
27+ years classical marketing experience with significant and consistent double digit results by reinvigorating brands and business to step-change performance.
- High energy, enthusiastic, hands-on, get it done focused leadership.
- Unique ability to develop people, brands, tap creative ideas and turn insights into action.
- Achieved numerous brand restages, new brands and new product launches.
- Created multiple award-winning marketing campaigns
- Creative risk taker, innovator and a relentless passion to get to the soul of the strategy, idea or insight in a way that excites consumers and customers thoroughly.
- Dedicated collaborator for a winning team atmosphere with the entire organization to generate contagious enthusiasm.
Major Accomplishments:
- Turned around Bushnell Brand with new innovation, production lines and business restructuring.
- Turned around Zenith Products, developed new corporate identity, created new national brand, established new category performance expectations with new innovations, successfully sold and integrated business with Maytex Corp.
- Lead and refreshed Private Brands for Family Dollar and innovative marketing support growing high double digit.
- Led Rubbermaid Brand Consumer Products turnaround to record sales and margins.
- Drove Bush's $180M to $500M+ from regional brand to national #1 Share.
- Re-introduced Quilted Northern Ultra Tissue, and refreshed brand to clear #2 $1B brand.
- Led and reversed declining GP's Paper Towel Category to +$35M Sales and +87% GM.
- Re-launched Brawny on aggressive integrated marketing to clear #2 brand.
- Established Sparkle Paper Towels as #1 Walmart share brand.
- Achieved leading position Private Label Towels at Walmart/Target/Costco/Kroger.Led ScentAir to +40% Sales growth to $24M and a +20% customer loyalty increase in an emerging recurring business model industry.