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Summary

Visionary Senior Marketing and Live Events Manager with career-long record of strategic planning, brand development, and event-based marketing management success for leading organizations.
A motivated and creative Event Marketing Manager with the educational background and proven work ethic to guide and support market research and analysis, creative content development, brand expansion, consumer engagement and outreach, event planning and management, event branding, multi-media and cross-channel marketing campaigns, partnership building, and more. Innovative thought leader who is known for implementing competitive strategy in dynamic market environments, with the skillset to analyze complex information, manage key projects, facilitate global business, and lead diverse individuals. Out-of-the-box thinker who is comfortable working in teams or independently to ensure solutions consistently meet or exceed business and brand goals. Exceptional training and academic qualifications, including a Master of Business Administration from Brenau University and an Event Management Certificate from Georgia Perimeter College.

Work experience

VIRTUAL EVENTS/PROGRAM MANAGER

2021-042023-01
MEDSCAPELIVE, ATLANTA, US
  • Produced Virtual Events registration websites on the Stova Event Platform and virtual conference content on the Engagez Event Platform.  
  • Worked with internal and external stakeholders to provide high-quality medical accreditation conferences.
  • Delivered quality control reviews for conference technology platforms for both desktop and mobile viewing.
  • Managed the upload and delivery of content and registration information from registration to conference attendance providing a seamless customer experience.
  • Contributed to on-site event management, providing excellent customer service to attendees.

MARKETING MANAGER

2019-012020-03
PRIMERO GAMES, DULUTH, US
  • Piloted effort to reposition the company's presence on social media across Facebook and Instagram, leading a consolidating accounts and improving brand messaging strategy to successfully increase followings by 200%.
  • Directed the design and development of platform-specific content to strengthen brand positioning in competitive markets, leveraging expertise in market research and analysis to identify key opportunities for enhancement and consumer engagement.
  • Pioneered the reimagining of the company's tradeshow presence, crafting new theming and producing promotions that increased traffic to booth and realized profits.
  • Designed and deployed the company newsletter, streamlining and boosting company communication to its consumer base and thus developing a robust and loyal consumer network.
  • Optimized company communications to consumers by consolidating information within newsletter, while still maintaining high level of consumer engagement.
  • Evaluated showroom design in order to execute a creative overhaul, increasing demo possibilities and broadening opportunities to interact with the consumer.

SENIOR MARKETING & PROMOTIONS REPRESENTATIVE

2005-012019-03
GEORGIA LOTTERY CORPORATION, ATLANTA, US
  • Spearheaded comprehensive overhaul of company's original marketing and promotional strategy; developed fresh perspectives, ideas, and cutting-edge innovations to enhance the branding platform and community outreach strategy.
  • Implemented the brand platform event strategy, supervising promotional activities at events that included corporate sponsorships and web-based consumer loyalty programs.
  • Designated Project Manager for program designed to generate positive brand awareness with college students, leading a team of 48 people.
  • Ideated and launched program involving nine university athletic departments in Georgia, expertly coordinating cross-functional teams and aligning program objectives with diverse departments.
  • Established and nurtured new relationships and strengthened existing ones between athletic department/third-party marketing companies and lottery.
  • Liasied with several experiential agencies to implement the daily activities of campaign.
  • Boosted onsite ticket sales at flagship event by 200% by developing and launching new onsite consumer participation activities, strengthening brand awareness and engagement among consumers.
  • Developed a corporate sponsorship program, successfully generating 20% increase in incremental revenue, soliciting additional sport league sponsorship involvement with Atlanta Braves, Falcons, Hawks, and United.
  • Crafted and deployed a statewide event branding strategy, overseeing all aspects of budget planning and management, transportation, logistics, booth setup and display, and staffing for 25+ statewide promotional events annually.
  • Governed innovative branding initiatives and implemented consistency requirements, standardizing booth displays and marketing collateral while also modernizing brand aesthetic at events by updating signage and three marketing vehicles.
  • Partnered with corporate sponsors, executing a win-win approach while ensuring proper sponsor representation and signage at events.
  • Invigorated a stagnant internal culture to change perceptions and encourage the treatment of lottery as a valued brand.
  • Collaborated with upper management to invest in brand updating and secure funding to upgrade signage, trucks, booth displays, and marketing collateral to produce clean and crisp look; investment was $400,000 and a yielded a 35% increase in onsite sales.
  • Proactively designed and initiated new marketing strategies, shifting focus to digital and email campaigns to successfully target younger generations while integrating robust Facebook and Twitter strategies.
  • Guided the launch of new products, driving brand awareness and utilizing event venues to introduce audiences to brand and its products.

TOUR MANAGER

SONY PLAYSTATION PATROL TOUR, MARKETINGWERKS, CHICAGO, US

CREW MANAGER

ATLANTA FALCONS MOBILE MARKETING TOUR, ATLANTA, US

EVENT MANAGER

KRYSTAL STEAMING HOT SUMMER TOUR, CONTEMPORARY MARKETING, NORCROSS, US

SPECIAL EVENTS COORDINATOR

COUNTRY MUSIC TELEVISION TRUCK TOUR, NASHVILLE, US

Education

MASTER OF BUSINESS ADMINISTRATION

Brenau University

MASTER OF BUSINESS ADMINISTRATION (M.B.A.)
Brenau University, Gainesville, GA

BACHELOR OF BUSINESS ADMINISTRATION

Belmont University

BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.),
Belmont University, Nashville, TN

CERTIFICATE

Georgia Perimeter College

EVENT MANAGEMENT CERTIFICATE
Georgia Perimeter College, GA

Skills

General: Marketing
General: Marketing Management
Brand Management: Branding
Channel, Partner & Ecosystem Marketing: Channel Marketing
General
Internet: Streaming
Internet: WEB Based

Qualifications

CORE COMPETENCIES

  • Event Marketing Management
  • Live Event Management
  • Social Media Strategy
  • Public Relations
  • Corporate Sponsorship Management and Fulfillment
  • Communications
  • Demand Generation
  • Consumer Engagement
  • Brand Strategy
  • Cross-Team Coordination
  • Tradeshow Design and Management
  • Product Launches
  • Digital Marketing Strategy

Technical Proficiencies: PC and Mac Environments, Microsoft Office Suite (Word, Excel, PowerPoint, Access), Final Cut Studio, Podcasting Platforms

Skills

English

Achievements

  • DELTA MU DELTA - BUSINESS HONORS SOCIETY

Certifications

  • Ventures: Host of "The Family Vacationer" (a family travel podcast)
  • EVENT MANAGEMENT CERTIFICATE
  • Certified Travel Associate

Associations

  • Atlanta Marketing Association (Member)

Hobbies & interests

Travel, Guitar, Tennis, Exercise, Church, Family Time

References available upon request