Grace Lin

I am currently working as a Freelance PR & Marketing Consultant, offering the following marcom services:

1. Marcom Strategic Planning: Developing comprehensive PR and marketing strategies tailored to clients' objectives, target audiences, and industry landscapes. #Bilingual #English #Chinese
2. Brand Image Enhancement: Enhancing brand reputation through effective brand storytelling, social media management, and event planning.
3. Media Relations: Providing bilingual press releases, product pitches, and media kits. Establishing great communication with journalists and influencers to secure positive publicity and enhance brand visibility.
4. Performance Analysis: Tracking and analyzing the effectiveness of marcom campaigns using metrics such as reach rates, engagement rates, and lead conversions. Utilizing data insights to refine strategies and drive continuous improvement.

Customer Coverage: Premium SPA Brand (Brand image and social media management, performance analysis), Bone-Nutraceuticals Brand (Press releases), NCCU EMBA (Event planning).

Secretary and Executive Assistant to the CEO of Volkswagen Taiwan & MD of Audi

1. Manages scheduling and meeting arrangements; coordinates flight itineraries.
2. Prepares business and market presentation slides.
3. Oversees forecast and budget control for the MD’s office.
4. Organizes the executive's itinerary in coordination with cross-brand and external institutions.

2021/09 - 2024/02
Rapidtek Technologies Inc - Public Relations Specialist (Original) and
Executive Assistant of General Manager's Office & Business Development (Seconded)

I. Media and Public Relations Responsibilities:
1. Develop and implement public relations strategies to enhance the company's reputation, brand trust and brand promotion.
2. Manage media relations, including responding to inquiries, arranging interviews, and drafting press releases and other media materials.
3. Develop and manage social media accounts and content to promote the company's brand and engage with potencial stakeholders.
4. Establish, promote, and maintain the company's corporate identity (CI) system, including trademark, visual identity, and brand guidelines, to ensure consistency across all communications channels.
5. Social media editor
(1) Curate and publish engaging content across various social media platforms, including Facebook, LinkedIn, and YouTube.
(2) Analyze social media metrics and use data to improve social media performance.

II. GM Office's Special Duties:
1. Assist GM in monitoring projects and ensuring that all tasks are completed on time and in a satisfactory manner, especially the projects from Taiwan Space Agency(TASA) and Space Industry.
2. Schedule and organize meetings, conferences, and other events for the CEO, GM and supervisors.
3. Conduct research and provide reports on satellite topics related to the company's operations and strategy.

III. Board Secretary Responsibilities:
1. Coordinate and schedule board meetings, prepare meeting materials and agendas, and take accurate meeting minutes.
2. Maintain a record of all board policies, decisions, and actions, and ensure that they are in compliance with legal and regulatory requirements.
3. Manage communication between the board and other stakeholders, such as executives, shareholders, and regulatory bodies.

2018/03 - 2021/09

Sr. Specialist of Corporate Development, as a business strategy and investment senior assistant

- Arrange corporate strategy workshops, management, and sales annual workshops, due diligence meetings, etc.

- Summary the market information reports and other supporting documents to give strategic thinking and decision-making advice.  

- Coordinate between internal cooperation units and target companies aggressively to progress the M&A and investment due diligence works successfully. Aim to ensure each party's full comprehension and accuracy of the results.

- Organized and efficiently preserved the trading records and reports to progress the post-investment works. Also, assist in preparing the investment risk warning and withdrawal mechanism.

- Monitor and maintain work scheme, timeline, and key results of M&A or investment cases.

Key Achievements -

- Led the interim results announcement and product showcase event with PR agency and FIT team for the Belkin merger in HK.
- Monitor the product launch event of Belkin in the 三創生活園區.
- Orchestrated the investors' roadshow in Foxconn 昆山廠.

2017/10 - 2019/03 

Foxconn Interconnect Technology Ltd - Company Secretary of Board of Directors, Special Assistant of Investor Relations and Public Relations (cross-functional support)

- Arrange Board meetings, resolve the director's inquiries and the meeting conflicts, and prepare the documentation accordingly.

- Organize and coordinate Annual general meetings, Extraordinary general meetings, Shareholder meetings, Investor's Meeting, product showcase, etc.

- Assist in preparing HKEx compliance documentation, including the annual report. interim report. monthly financial report. voluntary announcement and press release.

- Maintain the Group’s website and public platforms, make press releases, announcements, and disclosure of material information. To enhance the sense of trust in communication between IR, PR, and the Management team.

- Other administrative affairs include business itinerary arrangement, budget control, and event planning.

Key Achievements -

- Well prepared an annual results presentation and demonstration, but got the flight cancellation accidentally. Immediately training the local coworkers remotely to handle the event within 2 days and successfully completed.

- Independently prepare the Extraordinary general meeting in 2 weeks, including reviewing the ordinary resolutions, obtaining the support and proxy form of major shareholders, and resolving conflict in meetings.

- Negotiated price with a PR firm and gained a 60% discount in service fees at the annual results presentation event preparation.

Assist to support the teacher in presenting lessons and grading examination papers, and preparing material to assist students with remedial teaching. Also, selected to assist special education teachers on teaching the students who suffering from Attention Deficit Hyperactivity Disorder (ADHD) of Management and Statistic.

- Management Science (TKU MS; 2015/09-2016/01, 3 credits)
- Management Math (TKU MS; 2016/02-2016/06, 3 credits)
- Principle of Statistic - First Semester (TKU MS; 2016/09-2017/01, 3 credits)
- Principle of Economics (TKU Economic; 2016/09-2017/06, 6 credits)

As a private English tutor for a badminton player who soon flight to Canada as coach in teaching daily vocabulary and dictions.

- English Conversation (Tutor; 2015/09-2016/01, 4 months)

Pass the Senior Industrial Analyst Certification issued by Asia Pacific Industrial Analysis Association (APIAA).

A 100-120 hour practical course covering strategic management practices, industry analysis research, AI applications, and net-zero sustainability.
- Industry analysis case study exercises.
- Group final project: Applications of drone technology.

- Win the best award papers in 12th Annual London Business Research Conference

- Win the best award papers in 2017 International conference of management sciences and decision making

- As a teaching assistant in Statistic. Management and Economics

- GPA: 3.664/4, Rank in Department: 6th/ 68

- Complete Bachelor's credits in 3 year and apply Master program

- Win the incentive allowance in MOST College Student Research Project

Exploring Green Awareness, Electricity Price Trend and Consumer Attitude of Building Attached Photovoltaic Equipment using Technology Acceptance Model;
Sustainability 2018, 10(11), 4177;
 https://doi.org/10.3390/su10114177