Download PDF

Summary

Solving growth, adoption and distribution problems for 10 years in digital-asset infrastructure. I am a builder who operates in developer ecosystems, building open technology and financial operating systems. I build and lead the marketing functions to tackle those problems.

I think about growth as a Celtic knot, which is why I believe numbers come before strategy. I don’t see product, distribution, adoption, partnerships and community as separate jobs that happen in sequence. I look at how they affect one another, then decide where interventions will make the greatest difference to the whole. A small set of system-wide units of account creates an axis for coordination at scale, allowing high alignment and loose coupling. Teams and partners develop their own strategies while remaining accountable for their contribution to the whole. This counters “activity therapy”: roles and layers optimising locally without regard for the whole.

Built functions and teams from zero, starting as an IC. At Input Output, I built the ecosystem function from the ground up, hiring and leading a team of 5–10 as the company evolved from research and engineering into a venture studio. I built product marketing capabilities within that team.

Proved the open source model from a commercial point of view by creating our customer, who then chose to pay us. I took Cardano from testnet to #3 by market cap, growing a proof-of-stake network from 175 to 3K validators. I scaled the smart-contract ecosystem from 0 to 2K+ projects and handed over stewardship of a $1.3B treasury to the community. The community then chose to fund continued research and engineering through the campaign I led, which won $190M in continuity funding.

At RealFi, I led GTM for the testnet launch of stablecoin and RWA infrastructure backed by private credit. I turned an existing validator network into a measurable distribution and activation channel. Four weeks of testnet activity generated 3K+ verified wallets and 40K attributable onchain actions.

I get hands-on first and grow the team around what works, extending its capabilities beyond headcount through ecosystems, partnerships, community and AI. I draw on a network across the US, Europe and Asia, particularly Japan, for talent, partners and specialist capabilities.

Experience

RealFi
2026-06Present

GTM Lead (consultant)

RealFi is building stablecoin infrastructure connecting RWAs, private credit and onchain capital to real-world credit markets.

Turned Cardano’s validator network into a measurable distribution channel. Designed and launched the SPO Accelerator in the first 60 days, generating 3K+ verified wallets and 40K attributable onchain actions in four weeks, with at least 1 in 7 active L1 wallets participating in the testnet.

  • Testnet adoption: 3,690 wallets activated, with 1,901 completing the full swap, stake, unstake and claim journey—51.5% of activated wallets as of 1 September.
  • Validator activation and incentives: 89% validator activation in three weeks. 84% of Accelerator pools grew their delegator base against 17% of comparable pools outside the programme.
  • Attribution and execution: Combined onchain behaviour with community influence to make advocacy, referrals and capital participation measurable, then co-created campaigns with validator communities that enabled operators to self-organise around shared outcomes.
Input Output (IOG)
2024-052026-04

Director of Community and Developer Relations

Input Output is the research and engineering company behind Cardano, evolving during my tenure from an engineering firm into a venture studio.

Led the campaign that won $190M in continuity funding for Input Output research and engineering. Ran the ecosystem function with a lean team of 5 to 10 through Cardano's transition to onchain governance.

  • Treasury and governance execution: Built the world’s largest DAO measured by population and participation and handed over stewardship of a $1.3B treasury to the community. Enabled execution of a $250M treasury cycle, with proposals passing by supermajority in the first year of community-run governance. Led Input Output's ecosystem GTM for the governance rollout.
  • Governance activation and intelligence: Built the dRep forum about a year before it was needed, with participants representing over 70% of all voting power joining alongside the founding entities. Used the forum in the continuity-funding campaign. Built intelligence tracking 95%+ of active voting power to guide engagement.
  • Network coordination and validator readiness: Mobilised 45% of 21B ADA staked within 24 hours across 250+ independent validators, coordinating readiness through network transitions and hard forks.
  • Builder capital deployment: Built a funding and coordination engine directing $20M to core engineering and infrastructure teams, with 26 of 27 shortlisted proposals approved and delivered.
  • New network and regional GTM: Formed Midnight's initial validator set of 137 and established Japan governance GTM across five key regions.
  • Venture-studio product marketing: Across my Input Output tenure, I built product marketing capabilities within the ecosystem team, working with venture-studio business units on positioning, marketing, adoption and fundraising through the treasury as they spun out.
Input Output (IOG)
2023-022024-05

Chapter Director (Ecosystem)

Scaled the smart-contract ecosystem from 0 to 2K+ projects, with 22K+ developers educated through Plutus Pioneers. Led developer and builder GTM as smart contracts went live after the Alonzo upgrade.

  • Technical-user research: Ran office hours, surveys and market research across developers, stake pool operators and governance participants to identify adoption barriers and network priorities.
  • Builder activation: Partnered with the education team to turn developer education into projects live on the network.
  • Ecosystem intelligence and coordination: Brought together engineers building the infrastructure and developers building on it to form coalitions such as CDEC. Combined ecosystem mapping, success metrics and live intelligence to identify priority teams and deliver targeted support.
  • Team and operating model: Managed agencies and contractors alongside the internal team, adapting staffing to changing business needs. Contributed to headcount planning and maintained dotted-line relationships and shared playbooks across emerging business units.
Input Output (IOG)
2020-102023-02

Head of Community, Insights and Engagement

Scaled the validator network from 175 to 3K+ as Cardano decentralised block production through the Shelley era. Led network GTM across the Incentivized Testnet, Shelley, Mary, Alonzo and Vasil launches and upgrades.

  • Validator adoption and network readiness: Built coordination systems for launches, hard forks and protocol upgrades. Established reliable reachability across the block-production network and tracked readiness, sentiment and coordination risk during critical transitions.
  • Capital allocation and decentralisation: Designed and ran Input Output's multi-year ADA delegation programme, recommending stake allocations across successive rounds to bootstrap emerging operators and accelerate validator decentralisation.
Cardano Foundation
2019-052020-10

Community Analyst

Built the Cardano Foundation's largest referral channel at $0 acquisition cost while helping bootstrap the early validator network for decentralised block production.

  • Validator activation: Accelerated validator onboarding and stake-pool participation through Stake Pool School, reactivating dormant stakeholders as the network decentralised.
  • Distribution and discovery: Restored information flow through third-party discovery surfaces including CoinMarketCap, CoinGecko and wallet listings.
  • Network standards: Helped launch the Cardano Improvement Proposal process, establishing operational pathways used for upgrades at network scale.
Komodo Platform
2017-062019-05

Head of Technical Community

Komodo built cross-chain blockchain infrastructure, including BarterDEX and AtomicDEX, a non-custodial multi-coin wallet and peer-to-peer decentralised exchange powered by atomic swaps.

Led early developer and distribution growth, growing the email audience from 2.4K to 12K and Discord from 2.6K to 6.6K.

  • Developer adoption: Designed and ran developer programmes, including a third-party application initiative, to scale the developer ecosystem.
  • Distribution: Built product distribution across email, weekly Reddit AMAs, social and third-party crypto publications for Komodo’s wallet, DEX and developer stack.

Skills

Growth & Go-To-Market
Design and run acquisition, activation and conversion motions across ecosystem funnels.

Team Leadership & Network Operations
Hire and coach teams, combining employees, contractors and agencies around the work. Design and run OKRs, KPIs and planning cadence for remote and distributed teams.

Growth Analytics & Ecosystem Intelligence
Produce decision grade intelligence from signals, incentives, sentiment and network data to drive outcomes measured by system-wide units of account.

Developer & Builder Growth
Turn technical audiences into active builders and advocates, converting education into adoption.

Programme & Campaign Management
Run complex multi-party programmes under fixed deadlines, coordinating independent operators through critical windows.

Stakeholder Relations
Build long term relationships across key roles and layers such as validators, builders, governance actors, investors and partners.

Governance & Capital Allocation
Build alignment and win high-stakes decisions across distributed stakeholders and capital allocation processes.

Partnerships & Business Development
Build partnerships that extend reach, improve the product and increase adoption.

Visibilia ex invisibilibus