Vice President of Digital & Brand Marketing
Advanced Recovery Systems
As the VP of Digital and Brand Marketing at Advanced Recovery Systems, I lead a high-performing team of 13 marketing professionals, including 3 direct managers, driving significant revenue growth and net-new admissions. I spearheaded comprehensive hyper-local digital and brand marketing strategies that enhanced brand performance, accelerated SEO growth, and new patient pipeline. My role focuses on leveraging data-driven insights to optimize marketing spend, improve conversion rates, and increase visbility.
- Achieved significant SEO growth and increased net-new admissions by 55% YoY.
- Led digital and brand marketing initiatives, driving a 48% increase in revenue from owned and earned channels.
- Developed integrated marketing campaigns that resulted in a 30% increase in brand awareness and a 50% boost in digital engagement.
- Implemented data-driven strategies to enhance lead generation by 60% and improve conversion rates by 35%.
- Directed a complete website redesign, leading to a 40% increase in organic traffic and a 43% rise in online inquiries.
- Launched a social media strategy that grew followers by 80% and boosted engagement by 55%.
- Managed and optimized a $10 million marketing budget, reducing cost per acquisition by 30% YoY using AI tools and focused strategies.