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Eric Mullins

Demand Generation, Digital Strategy & Brand Marketing Leader

    Strategic marketing leader with 17 years of experience in driving revenue and market expansion through data-driven, organic and paid demand generation. Known for building high-performance teams in demand generation, digital marketing, brand and ABM to accelerate pipelines and elevate brand equity. Specializing in healthcare and tech sectors, I implement digital-first, scalable strategies—SEO, SEM, and content—that increase organic traffic, improve visibility, and capture high-quality leads. My background across healthcare, SaaS, and cybersecurity enables me to execute ROI-focused, growth-driven initiatives aligned with business goals for sustainable impact.

    Professional Experience

    Jul 2022cURRENT

    Vice President of Digital & Brand Marketing

    Advanced Recovery Systems

    As the VP of Digital and Brand Marketing at Advanced Recovery Systems, I lead a high-performing team of 13 marketing professionals, including 3 direct managers, driving significant revenue growth and net-new admissions. I spearheaded comprehensive hyper-local digital and brand marketing strategies that enhanced brand performance, accelerated SEO growth, and new patient pipeline.  My role focuses on leveraging data-driven insights to optimize marketing spend, improve conversion rates, and increase visbility.

    • Achieved significant SEO growth and increased net-new admissions by 55% YoY.
    • Led digital and brand marketing initiatives, driving a 48% increase in revenue from owned and earned channels.
    • Developed integrated marketing campaigns that resulted in a 30% increase in brand awareness and a 50% boost in digital engagement.
    • Implemented data-driven strategies to enhance lead generation by 60% and improve conversion rates by 35%.
    • Directed a complete website redesign, leading to a 40% increase in organic traffic and a 43% rise in online inquiries.
    • Launched a social media strategy that grew followers by 80% and boosted engagement by 55%.
    • Managed and optimized a $10 million marketing budget, reducing cost per acquisition by 30% YoY using AI tools and focused strategies.
    Jul 2020Jul 2022

    Sr. Director - Demand Generation & Digital Strategy

    CyberArk - Global SaaS Cyber Security Company

    Led the global demand generation strategy focused on digital marketing, integrated campaigns, marketing automation, ABM, website design/strategy, and paid media programs. Directed efforts to drive account-driven experiences (ABM) that resulted in significant pipeline revenue growth. Led a team of 20 full-time employees, with 4 direct managers overseeing the expanded demand generation team.

    • Provided digital leadership for new business opportunities, developing digital strategies across owned, earned, and paid media.
    • Integrated Campaigns: Launched and managed 8 global campaigns focused on pipeline growth within the install base and prospect accounts. Managed a $6M yearly media budget, achieving a 150% YoY increase in net-new leads to average 16,000 monthly impacting revenue growth by 20%
    • Website Strategy: Relaunched CyberArk.com, driving a 100% increase in demo conversions, 50% SEO growth, and a 25% boost in engagement and CTR to key assets/forms.
    • Account-Based Marketing (ABM): Built a specialized team focused on creating tailored experiences for targeted accounts based on intent signals (6Sense), leading to shorter sales cycles and improved customer experiences.
    • Marketing Automation: Centralized Marketo, Nurture, and Chatbot (Drift) experiences internally, resulting in faster time-to-value, increased engagement rates (email/chatbot), and higher influence on pipeline success.
    • Leveraged tools such as Marketo, Salesforce, Drift, and 6Sense to optimize marketing processes and outcomes.
    Nov 2016Jul 2020

    Sr. Manager: Digital Strategy - Integrated Campaigns & Content Marketing

    Hewlett Packard Enterprise

    Defined the global vision, user experience, and strategy to support company goals. Built and led a high-performing, cross-functional team of 13 direct reports responsible for customer experience and engagement, inbound and performance marketing, website strategy, campaign management, analytics, paid media, and organic social plans. Acted as the internal digital evangelist for emerging trends, best practices, digital strategy, and execution.

    • Key Focus Areas: Led the digital strategy across all portfolio units at HPE, including As-A-Service, High-Performance Computing, SMB, Data Storage, and more.
    • Directed the team to drive new qualified leads across multiple channels by delivering prospects to new assets, webinars, and virtual events through comprehensive campaign strategies. Managed a $24 million yearly budget focused on generating new leads and growing pipeline across various campaigns.
    • Achieved a 135% YoY increase in total qualified leads despite a reduced budget compared to the previous year.
    • Successfully led demand generation efforts across multiple product categories on HPE.com, resulting in 127% YoY growth in unique visitor organic web traffic and a 5% increase in engagement.
    • Created digital social media campaigns for Twitter, Facebook, and LinkedIn, where the target audience resides. Grew lead volume by 154% YoY through paid activities.
    Jul 2013Jan 2016

    Sr. Director of Marketing & Communications

    Longhorn Leads, LLC - eNannySource.com (Startup)

    Delivered strategic marketing leadership focused on revenue growth via subscriptions. Oversaw internal staff and external agencies in developing integrated marketing & communications strategies. Built & deployed updated website, digital marketing, & CRM marketing efforts and played a key part in branding, public relations, and omni-channel advertising.

      Oct 2008Jul 2013

      Sr. Director of Marketing

      Consumer Media Network (HigherEducation.com - Startup - Sold to Red Ventures)

      Led internal & external revenue growth strategies, web design, UX, implementation & marketing campaigns in: Education (90%) & Lifestyle (10%) verticals. Company grew from 4 employees to over 300 during time spent at company.

      Education

      20032008

      Bachelor of Science in Sport Management. Minor in Business

      Texas A&M University