Commercial leader in the b2b space, with deep knowledge in marketing, sales and account management to SMBs; Passionate about identifying and delivering solutions to customers, building great teams and scaling initiatives and business units from inception
Lead the global Media Account Management org, driving ~$1bn in revenues and generating 35% YoY growth
Craft Taboola's 3 years Media Strategy across business, product and R&D; lead the change management process of delivering the strategy to the org
Incept and build the SMB acquisition and Account Management teams across 15 markets; Deliver ~10% of Taboola's revenues from new advertisers
Led Google's reputation efforts around digital skills in Europe, working cross-functionally with Business, PR and Policy teams to showcase Google is good for Europe
Built and ran the Digital Workshop, an online training platform for SMBs and individuals looking to boost their digital skills; Ran a full product cycle from inception to MVP to scaling into 28 markets with more than 0.5M active users
Managed acquisition and user engagement efforts of the Digital Workshop platform using all marketing channels and leveraging partnerships at local and European level to increase awareness and drive users to the platform
Drove $2bn annualised revenue (growing +30% YoY CAGR) to Google from acquiring new customers onto Google's advertising platform
Managed all demand generation and customer acquisition efforts across multiple online and offline marketing channels including search, social, co-marketing, direct mail and agencies
Ran joint marketing - sales efforts working with internal and external sales teams as a single acquisition engine
Supported the MD of BWIM in shaping the company's strategy and driving its agenda across the business
Managed large scale process improvements including technical integration of front and back office systems across multiple entities onto a single platform
Crafted strategy and delivered key projects for the CEO office of Barclays Wealth; focused on new entity launches in Africa and US
Led projects with CEOs and senior management teams of top 3 Israeli insurance companies, including marketing and channel strategy, org restructure and client segmentation
Prepared hundreds of students for their Mathematics matriculation exams
Led the HR department of the IDF's Armoured Corps training base
Graduated Magna Cum Laude
Average swimmer, Happy cyclist, Wanna be bookworm, IMDB expert, Music lover, Stand-up Comedy researcher
Hebrew: native; English: full professional proficiency