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Commercial leader in the b2b space, with deep knowledge in marketing, sales and account management to SMBs; Passionate about identifying and delivering solutions to customers, building great teams and scaling initiatives and business units from inception

Work History

VP Media Operations


Lead the global Media Account Management org, driving ~$1bn in revenues and generating 35% YoY growth

Craft Taboola's 3 years Media Strategy across business, product and R&D; lead the change management process of delivering the strategy to the org

Incept and build the SMB acquisition and Account Management teams across 15 markets; Deliver ~10% of Taboola's revenues from new advertisers

Head of Growth Engine

Google EMEA

Led Google's reputation efforts around digital skills in Europe, working cross-functionally with Business, PR and Policy teams to showcase Google is good for Europe

Built and ran the Digital Workshop, an online training platform for SMBs and individuals looking to boost their digital skills; Ran a full product cycle from inception to MVP to scaling into 28 markets with more than 0.5M active users

Managed acquisition and user engagement efforts of the Digital Workshop platform using all marketing channels and leveraging partnerships at local and European level to increase awareness and drive users to the platform

Head of SMB Marketing acquisitions

Google EMEA

Drove $2bn annualised revenue (growing +30% YoY CAGR) to Google from acquiring new customers onto Google's advertising platform

Managed all demand generation and customer acquisition efforts across multiple online and offline marketing channels including search, social, co-marketing, direct mail and agencies

Ran joint marketing - sales efforts working with internal and external sales teams as a single acquisition engine

Business Manager

Barclays Wealth Investment Management (BWIM)

Supported the MD of BWIM in shaping the company's strategy and driving its agenda across the business

Managed large scale process improvements including technical integration of front and back office systems across multiple entities onto a single platform

Strategy Manager

Barclays Wealth

Crafted strategy and delivered key projects for the CEO office of Barclays Wealth; focused on new entity launches in Africa and US

Consultant, Financial Services sector

Rotem Strategy

Led projects with CEOs and senior management teams of top 3 Israeli insurance companies, including marketing and channel strategy, org restructure and client segmentation

Mathematics lead

Ziv Caspi

Prepared hundreds of students for their Mathematics matriculation exams

HR Officer


Led the HR department of the IDF's Armoured Corps training base




B.Sc. in Mathematics, Economics and Philosophy

Tel Aviv University

Graduated Magna Cum Laude


Average swimmer, Happy cyclist, Wanna be bookworm, IMDB expert, Music lover, Stand-up Comedy researcher


Hebrew: native; English: full professional proficiency