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Guillermo ECHEVARRIA

MBA in Sports Management at Real Madrid Graduate´s School - European University of Madrid

Experiencia laboral

Mar 2021To date

Deputy Manager at Professional Football League

Federación Peruana de Fútbol

Main Functions:

  • General organization of the Liga1 Betsson, Liga2, Copa Bicentenario, Promoción y Reservas, Super Copa and Liga Femenina FPF competitions.
  • Elaboration and monitoring the processes of the Professional Football League (LFP).
  • Management of the Professional Football League annual budget.
  • Relations and coordinations with FIFA/CONMEBOL Competitions Direction and the FIFA/CONMEBOL/FPF Development Direction.
  • General monitoring of matches from competitions organized by the LFP.
  • General manager of the Liga Femenina FPF project.
  • Communication and institutional representation for the Liga Femenina FPF project.

Main Achievements:

  • General organization of a total of 486 matches distributed among 4 competitions in 2021.
  • Weekly organization of up to 30 matches distributed among 4 competitions.
  • Organization of matches in an average of 6 different competition venues per week.
  • Implementation and supervision of 22 training venues and 22 clubs for the training of clubs in Liga1 and Liga2 provinces according to the current biosecurity protocol.
  • Coordination with the Peruvian National Police (PNP) for security plans outside the competition venues and accompaniment in transfers of clubs to their matches.
  • Administration and maintenance plan of the pitches and infrastructure used.
Jun 2020Dec 2020

Competitions & Operations Manager - LOC of the Liga1 Movistar 2020 and Liga2 2020

Federación Peruana de Fútbol

Responsible for leading the Competitions & Operations area for the LOC in the organization of the Liga1 Movistar and Liga2 2020 editions in compliance with the biosecurity protocol approved by government authorities and competition regulations.

Key achievements:

  • Organization of 273 matches between the two competitions in 7 different venues.
  • Implementation of 18 training venues for the regional participating teams of both competitions according to the biosecurity protocol.
  • Assistance and supervision to the 20 clubs of participating in the Liga1 Movistar and 10 clubs participating in the Liga2 in training and match days.
  • Coordinations with the Peruvian National Police for security plans outside the competition venues and accompaniment in club transfers to their games in match days.
  • Management and pitch maintenance plan for the training and competition venues used.
Jun 2018Feb 2021

Head of Development Competitions

Federación Peruana de Fútbol

Main Functions:

  • Responsible for the organization of the Local Competitions of Women's Football, Futsal and Beach Soccer.
  • Responsible for the organization of CONMEBOL International Competitions for the disciplines of Youth Football, Women's Football, Futsal and Beach Soccer.
  • Responsible for leading special projects arranged by FIFA and CONMEBOL within the FPF.
  • Development and follow-up for the implementation of the FPF Strategic Plans for futsal, beach soccer and women's football disciplines.
  • Planning and project management of the FIFA Forward and CONMEBOL Evolution programs for the competitions under my responsibility.

Key Achievements

  • Participation, as local support, in the organization of the Final Única CONMEBOL Libertadores Lima 2019.
  • General Manager of the Local Organizing Committee for the CONMEBOL South American U17 Tournament - Peru 2019.
  • General Manager of the Local Organizing Committee for the CONMEBOL Futsal South American U20 - Peru 2018.
  • General Manager of the Local Organizing Committee for the CONMEBOL Beach Soccer Copa América - Peru 2018.
Jul 2017Jun 2018

Development Coordinator

Federación Peruana de Fútbol
  • Responsible for the development of futsal, beach soccer and women's football in Perú for clubs and national teams.
  • Planning, supervition and execution of local and international competitions, such as the Futsal Pro 1st Division Tournament in 2017 and 2018, CONMEBOL South American Beach Soccer League – North Zone 2017, CONMEBOL U14 & U16 Development Leagues.
  • Project management of the CONMEBOL Evolution program for disciplines within my responsibility, including capacitation courses, infrastructure investments and the organization of competitions in Perú.
  • Responsible for agreements with private companies and state institutions that promote the development of the disciplines under my responsibility.
Sep 2016Present

General Manager

Asociación Deportiva de Fútbol Profesional Segunda División
  • Responsible of the organization and adequate functioning of the Professional Second Division Football Championship in Peru.
  • Responsible of managing and creating business assets in order to increase the economic resources of our association.
  • Responsible of creating business alliances that strengthen our association’s positioning inside football industry in Perú.
  • Supervision of all the working departments that are part of our association.
  • Representing the Professional Second Division Football Association of Peru in events organized by the Peruvian Football Federation, Conmebol, FIFA, among others.
Feb 2016Jun 2016

Project Associate

World Football Summit

World Football Summit is the first large-scale convention about football industry to be held in Madrid, Spain. 

  • Responsible of generating and maintaining the relations with all the major actors involved in the spanish and Latin American football industry.
  • Participation in business meetings with potential sponsors and developing the sponsorship proposals to them.
  • Managing the company´s social media channels.
  • Responsible for the development of the event´s Fan Zone.
Dec 2014Sep 2015

Business Advisor

Rimac Seguros y Reaseguros, Lima
  • Advising current and potential customers about the company's family protection, saving and investing plans.
  • In charge of retaining and expanding the customers base with particular emphasis on loyalty management.
  • Reporting to Business Unit and Agency Manager on a weekly basis.
  • Working with the company's SAP-CRM system on a daily basis.
Dec 2010Jun 2014

Head of Marketing and Sales

Go Family Technology
  • Developing the company´ s marketing plan.
  • Responsible of the company´s website and social media channels.
  • Achieving business agreements with leading companies such as Banco de La Nacion, Plaza Vea, Linio Peru, Ripley, among others.
  • Responsible of the online sales overall process.
  • Analyzing sales in our different sales channels and reporting them to the company´s General Manager.

Education

Jan 2005May 2009

Bachelor´s Degree in Business Administration

Columbus State University

Double Major in Marketing and Management Information Systems with a Minor in International Business.