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GUY GOLDBERG

Chief Commercial Officer | Global P&L Management | Revenue Management | Business Development | Corporate Strategy & Business Operations | E-commerce | Commercial Excellence

Summary

Guy Goldberg is a seasoned Chief Commercial Officer with expertise in global P&L management, revenue management, business development, corporate strategy, and e-commerce. He has a proven track record of driving sales growth and improving profitability through strategic planning and business transformation. He is skilled in cultivating strategic partnerships and alliances underpinned by the ability to swiftly master new markets, business models and commercial opportunities. Guy has successfully executed global commercial policies and go-to-market plans, resulting in increased revenue acceleration, market penetration, and market share growth. Guy's leadership and expertise enable him to effectively engage stakeholders and align diverse global teams to achieve organizational goals in various industries through cross-functional collaboration.

Core Competencies

  • GTM Strategic Planning
  • Operational Efficiency
  • Annual Planning 
  • Business Transformation
  • Business Development
  • Budgeting, forecasting and financial reporting
  • Commercial Excellence   
  • Data Analytics & Business Intelligence       
  • P&L responsibilities
  • Revenue Management
  • Physical and digital POS
  • Commercialization

Professional Experience

05/2021Present

Global Chief Commercial Officer

SodaStream International, Ltd.
  • Achieved a remarkable 40% growth in sales and a 30% improvement in profitability for the global Organic Business Business Unit, through effective P&L management and strategic decision-making.
  • Developed and executed global commercial policies and Go-to-Market plans, resulting in increased revenue growth, market penetration, and expanded market share.
  • Oversaw all aspects of sales, trade marketing, and distribution channels worldwide, ensuring alignment with company objectives and targets, leading to a 2-point increase in productivity.
  • Spearheaded the successful launch and commercialization of new products and initiatives, leveraging consumer insights and market intelligence to drive innovation and contribute 6 points to growth.
  • Cultivated strategic partnerships and alliances to enhance brand visibility and market penetration across diverse geographies, with the potential for a 45% growth in the category.
  • Collaborated cross-functionally with R&D, operations, and finance teams to optimize business processes and drive operational efficiency, resulting in a 33% optimization of the portfolio and a 55% reduction in inventory.
  • Maintained consistent and clear communication with stakeholders, ensuring a shared understanding of objectives and progress towards goals.
5/20195/2021

VP of Business Development & Customer Success

Verix, Pharma Commercial Optimization SaaS Solution| Herzliya, NY
  • Implemented a core business development growth strategy, managing the indirect sales channel and driving revenue growth by 40% of the ARR through lead generation, account opening, and strategic campaigns.
  • Led the development of partner and channel commercial offerings, including positioning, messaging, and pricing, resulting in increased customer acquisitions and market penetration.
  • Orchestrated customer success efforts across multiple departments, optimizing the customer lifecycle and lifetime value by developing use cases, product roadmaps, and service models.
  • Achieved a significant increase in product adoption, customer satisfaction, and overall health scores, with high and medium usage growing to 80% of users.
  • Collaborated with R&D, Professional Services, Sales, and Marketing teams to ensure benefit realization across the analytics, business intelligence, and artificial intelligence product portfolio.
10/20185/2019

VP of Sales Operations

Varonis, Cybersecurity Software Development || New York, NY
  • Provided strategic leadership and oversight to the Sales Operations and Productivity function, driving revenue growth and minimizing product churn through effective pipeline management and forecasting.
  • Developed and implemented key performance indicators (KPIs) and success metrics, aligning them with overall business objectives and ensuring consistent tracking and reporting.
  • Identified risks and opportunities within individual profit and loss (P&L) statements, implementing proactive measures to mitigate risks and capitalize on opportunities.
  • Leveraged expertise in strategic planning, business operations, financial modeling, and business process improvement frameworks to optimize sales operations and drive operational efficiency.
02/201210/2018

Management Consultant

EY | Advisory| Performance Improvement ||New York, NY |Los Angeles, CA

Account Manager. Advised Fortune500 companies in planning Commercial strategies, identified process inefficiencies and transformed them into executable roadmaps. Leveraged quantitative and financial modeling to enhance productivity, prioritized investments, increased efficiency and improved profitability. Drove change management across global organizations.

  • Disney: Led a strategic direct-to-consumer content programming technology transformation initiative ("Disney+"), saving $75M in operating costs.  
  • UPS: Consulted on developing a cost-efficient strategy  for the Transformation Group. Redesigned the operational model, re-engineered the operational processes and financial metrics, generating efficiency savings of $150M. 
  • Wells Fargo:  Consulted on a re-org of  the bank's wholesale business  comprised of head-reduction and governance re-structuring, resulted in $225M cost reduction.
  • Morgan StanleyEnabled an analytical framework with Business Intelligence  app to support C-level executives investment decisions estimated at $25M;
  • Merck: Conducted Annual Planning and investment portfolio optimization to align priorities to the corporate’s strategy. Analysis increased revenues by 7% over the same budget.
  • TE Connectivity: Leveraged Lean and Six Sigma methodologies to develop an operating model and implemented a Product Lifecycle Digital Platform to synthesize processes. Project resulted in cost savings of $70M. 
  • OtsukaDesigned a cross-function, cross-product analytical BI solution enabled by a digital platform to drive drug launch and commercialization of drugs with $2.5B revenues, saving over $30M by improving operations and reducing time-to-market.
09/200611/2011

Data Analyst

IAA || Jerusalem, Israel

Team Lead. An Industrial Organization (IO) data analyst, quantifying, visualizing and analyzing strategic business practices to predict prices, production costs, financial risks, margins and market trends, while leveraging game theory, corporate finance, accounting standards and behavioral economics methodologies.

  • Modeled the impact of $2B M&A on retail market price levels between two public real-estate conglomerates. Analysis forced asset sale valued at $500M. 
  • Developed and executed an analytical model to evaluate the strategic and economic impact of code share agreements between partnering international airlines on capacity and consumers’ pricing. Analysis used to improve consumer welfare by $150M/year.