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About Me

I am a founding partner and entrepreneur-in-residence at Garage Technology Ventures and co-founder of Nononina (the owner of and I am also a columnist for Entrepreneur Magazine. Previously, I was an Apple Fellow at Apple Computer, Inc. I've authored eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. I have a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Work experience


Apr 2007Present


Creator of Truemors and Alltop.


Managing Director

Garage is an early-stage venture capital firm. This means that we're looking for two guys/gals in a garage who are starting the next Apple, Cisco, or Google.


Chief Evangelist

This was my second tour of duty at Apple. I held the position of "chief evangelist" and was an Apple fellow. My job description was to protect and preserve the Macintosh cult by doing whatever I had to do.

Fog City Software



Fog City Software created Claris Emailer and LetterRip, two Macintosh applications. This was a great company because I got to work with three of my favorite people in the world: Will Mayall, Kathryn Henkens, and Jud Spencer.


Software Evangelist

My job was to convince developers to create hardware and software products for a new computer that had a zero installed base, zero backward compatibility, and zero/month sales. Towards the end of my first tour of duty at Apple, I also managed the group that published the Apple-labeled software (MacWrite, MacPaint, MacDraw, etc) that became Claris.