Creative, driven and detail-oriented marketing professional with 5+ years of experience in marketing and creative design looking to leverage project management skills as an Associate Graphic Project Manager at The Expo Group. Quick learner who possesses excellent organizational, communication, and management skills that apply easily to a number of multi-task management assignments. Adept at setting expectations, meeting goals, and achieving high standards of quality on time and within the budget.
Assists in executing marketing strategies and company wide OGSM's through managing and producing creative content that generates sales qualified leads for over 30 sales managers in 40+ communities.
Manages multiple creative projects from conceptualization through production and distribution; collaborating with marketing team members and Sales department to unify messaging, visuals, and drive the bottom line.
Organizes the production and delivery of all creative assets in all communities and works closely with the marketing and sales department to ensure the information and designs represented align with brand standards.
Manages marketing interns, creates training schedules, and delegates tasks to support the Marketing team.
Plans and distributes weekly digital ads, marketing emails, social campaigns, website landing pages, and other lead generating content using CRM software like Hubspot and Monday.com.
Responsible for researching and implementing new market trends and innovative designs that create a recognizable brand and gain consumer trust.
successfully executed a company rebrand by partnering with CEO's and Marketing team members to develop a new company name, logo, mission statement, and brand personality that creates consumer trust and builds strong relationships.
2019-042020-12
Marketing Coordinator & Sales Support
John Houston Homes
Collaborated with company CEO's, vendors, and internal departments to coordinate overall marketing efforts, ensuring deliverables were producing quality leads and inline with the marketing budget.
Partnered with Sales team to provide excellent customer service through answering phones, scheduling appointments, following up with leads, planning events, and creating opportunities to foster lasting relationships with potential and current buyers.
Designed an array of marketing materials for print and digital use.
Performed weekly duties to support a sales team of 30 including organizing appointments, fulfilling marketing requests, ordering print collateral, and managing community information on the website.
Efficiently adhered to a tight schedule while working on multiple projects.
2017-092019-04
Marketing Coordinator
Southwestern Assemblies of God University
Participated in creative brief processes for assignments of varying scope and complexity including brainstorming new promotional campaigns, media marketing and exposure tactics, and all other marketing initiatives for student recruitment.
Executed and prioritized multiple projects such as promotional print material, website content management, digital advertising initiatives, social media marketing, website analytics tracking, and website A/B Multivariate Testing.
Performed administrative tasks of coordinating projects, answering phones, managing communication across departments, and assisting fellow team members in completing their weekly projects and tasks.
Oversee financials for the Director of Marketing and all other members of the marketing staff.
Formal Education
Fall 2014Spring 2018
Bachelors of Science in Business Marketing
Southwestern Assemblies of God University (SAGU)
2016-2018 Vice President of Programs - American Marketing Association
Fall 2014 Spring 2017
Associate of Science in Business Administration
Southwestern Assemblies of God University (SAGU)
2016-2017 Global Business Student Leader and Travel Coordinator | Coimbatore, India
Technical Skills
Proficiency in Adobe Suite Programs (Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom, Acrobat Pro, After Effects)
Advanced computer skills (Proficient in all Microsoft programs - Excel, Word, PowerPoint, Outlook)
Photography Skills
Illustration, Typography, Logo Design, and many other Graphic Design Skills
Experience working with CRM and Project Management Software
Reporting, data entry, and analytical skills
Agile and SCRUM Project Management
Excellent written and verbal communication skills
Strong planning skills with ability to multi-task under tight deadlines