Hans Bernhard Griesbach

Revamped the entire lead generation strategy of the company, diversifying outreach channels, optimizing messaging, and improving conversions by 60%. Restructured the Marketing team to enhance performance, optimize resources, and reduce operational costs, while designing a dynamic dashboard with KPIs to improve internal communication and leadership coordination.

• Redesigned and refreshed the corporate identity, improving brand recognition by 23% within 6 months.
• Conducted user research to overhaul the company website, increasing CTR by 20% and web traffic by 13% within 6 months.
• Renegotiated partnership agreements, increasing referral rates by 34% and strengthening relationships with key stakeholders.
• Increased HubSpot usability and employee engagement to streamline the sales funnel and automate email cadences, boosting productivity by 8%.

Redesigned the company’s online presence, integrating advanced tools and strategies to increase brand positioning by 15%, improve customer acquisition, and drive significant sales growth. Demonstrated strong leadership in digital transformation and marketing innovation.

• Spearheaded a website redesign, setting clear project sprints and deliverables, and successfully launched it within six months.
• Integrated Salesforce into a new e-commerce platform, driving a 25% increase in sales and improving ROI by 5%.
• Rebranded the company identity, introducing new guidelines and targeting new audiences, which generated $3M in revenue within a year.
• Built a healthcare-focused e-commerce portal that reduced customer acquisition costs (CAC) by 32% in its first year.

Researched and developed comprehensive strategies to support U.S. market entry for a boutique hotel chain, navigating challenges posed by the COVID-19 pandemic and securing initial profitability in a compressed timeline. Showcased exceptional adaptability and analytical skills in market expansion efforts.

• Conducted extensive market research and created a detailed business plan within 10 months, including sales projections and an investment schedule.
• Pivoted the expansion strategy to address COVID-19 impacts, identifying new niche markets and achieving operating profitability within 6 months.
• Launched a ghost kitchen business unit to capitalize on emerging trends, securing five contracts with national restaurant chains and planning expansion into seven markets.
• Adjusted revenue projections and investment strategies, achieving initial expansion goals 25% faster than expected.

Led digital transformation efforts and product innovation, transitioning from a broker-based model to an online B2C platform. Designed groundbreaking insurance products and streamlined operations, driving significant revenue and customer satisfaction improvements.

• Designed and launched an IoT-driven car insurance product in three countries, exceeding annual revenue expectations within 8 months.
• Developed a customer-facing app and a rewards program, boosting B2C business by 120% in the first 9 months.
• Built an online self-service platform, reducing underwriting errors by 23% within the first year.
• Optimized customer service operations using chatbots and refined onboarding processes, reducing operational costs by 32% and improving customer satisfaction from 60% to 82% over two years.

Coordinated regional initiatives to boost trade and business opportunities for LATAM companies globally. Achieved significant trade growth and operational sustainability while fostering international partnerships and investments.

• Negotiated a free trade agreement between Peru and China, projected to triple trade within five years.
• Opened new business channels for European companies in Brazil, increasing trade by 50% in under two years.
• Reduced operational costs by 38% in two years, ensuring the chamber’s profitability and long-term viability.
• Expanded investment into Brazilian SaaS and fintech startups by over 50% within 18 months, leveraging opportunities in growing industries.