I was the full-time content marketing manager responsible for shaping the brand story while also covering full-time senior copywriter and editor responsibilities. I also led the team that increased content production by approximately 8x within the first six weeks at this B2C kids’ bike company.
- Planned and implemented sales and seasonal campaigns, product launches, and monthly e-commerce content marketing strategies.
- Edited and coached all in-house and freelance writers.
- Launched strategic processes and collaboration with Community + Partnerships (including social media), Events, Public Relations, Voice of the Customer, Customer Experience, and Employee Experience to magnify the brand story.
- Established and defined customer data-driven personas to use for targeted content.
- Developed an organic content strategy, introducing SEO and shaping an intentional customer journey.
- Created the foundation and outline for a brand and style guide.
- Crafted US and global messaging for corporate branding, product launches, and sales campaigns.