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Summary

Accomplished management professional with 10+ years experience in diverse backgrounds ranging from retail management to event management and promotion/marketing. Record of success in developing events, creative design materials, retail strategies, and solutions that have generated 20-45% increases in performance for company year to date. Recognized for creative abilities and knowledge of Alaska market/trends. Excellent trainer and mentor with skills to motivate peak performance from team members while encouraging company growth. Maintained and developed professional relationships with all clients in various fields and built a reputation for excellent service and repeat business.

Work experience

Executive assistant / Business manager

YEAR ONE FILMS
2022- Present

Provides support and completes a broad variety of administrative tasks which support the Executive Producer.  Provides assistance with conducting research on prospective corporate sponsors and assembles materials needed for proposals. Drafts proposals, reports, letters of solicitation and coordinates oral and written communication with film prospects. 

Owner

SHOWDOWN PRODUCTIONS
2013Present

Assisted in creating an independent concert production company. Oversee and execute all talent buying, venue rentals, show advancement, event management and design. Manage artist hospitality, production planning and staff/security hiring. Handled most creative media and helped execute successful creative marketing plans. Created "Sundown Solstice" Alaska's largest summer festival with an attendance of over 10,000 attendees. 

Marketing Manager

Odom Corporation
2019-2021

Developed, executed and analyzed customer-specific marketing programs and/or extensions of national channel programs for specific regional customers in order to maximize customer and system value. Developed marketing materials (e.g., POS, sell-in materials, implementation manual, etc.). Company achieved highest growth and sales during two year period that I managed. 

Manager

Shirts Up serigraphics
20172019

Supervised all training, development, production schedules, employee schedules, payroll, inventory control, and client sales. Handled many six figure accounts and worked with clients to ensure all needs were met. Prepare comprehensive research on garments and new trends in the clothing / textile industry for clients and expanded many client accounts. Assisted in many design projects such as business card design, 3 color tshirt design, logo design, garment previews/proofs. Assisted in creating materials for various local city,  military and state project bids. 

Event Manager

Williwaw
20152016

Responsibilities include overseeing and executing concerts and events in a 1,000 capacity venue in downtown Anchorage. Created BEOs , arranged staffing and coordinated all catering menus with kitchen. Also, overseeing all front of house event staff (including scheduling/labor) and handling most creative media and designing targeted marketing campaigns. Also responsible for designing and printing majority of materials for various private catering and restaurant operations (menus, signage, event supplies).  Managing box office, operations, ticket/pass scanning, and customer service during large concerts, private parties and various events.

Cultivated excellent relationships with clients who booked high profile events (ie Senator Lisa Murkowski, Covenant House of Alaska, United Way), maintaining ongoing communication, providing vision and strategy and facilitating solutions to address concerns.

Event Manager

Global Spectrum/Alaska Airlines Center
20142015

Act as liaison for building with all parties involved in the event. Prepare event estimates as determined by requirements using annual budget as a guide. Created BEOs , arranged staffing, and coordinated with catering department for all menu planning. Coordinate show requirements with tour production managers. Coordinate and settle all event financial matters with Finance Department. Managed all types of events including Christmas parties, formal galas, drive-in movie event, banquets, mayoral debates and UAA Commencement. Maintained high profile University client event accounts with the arena for various events they booked regularly.

Manager

The Downstairs/Goodfellas productions
Jan 2007Jan 2013

Managed and developed an all ages multi-floor club featuring a live music venue, hip hop dance club and event management office. The Downstairs (2007-2012) Created local all ages music venue that featured national acts and local nights. Built and established club to produce sold out local band/club nights of 400-600 people. Was responsible for all creative media (flyers, signage and print/social media items.) Executed all in house and outside promoter events from start to finish (talent buying, marketing, event management, production management, sponsorship deals etc). Awarded "Best Place to Hear Live Music" (Anchorage Press 2010) 

Education

Political Science

University of Alaska Southeast
20042005

Certifications

TRAINED CROWD MANAGER

International association of venue managers
2015Present

Certified in accordance with NFPA 101 Life Safety Code, as crowd managers within large public assembly venues

Skills

Managerial         Merchandising      Staff Training & Development       Organizational       Problem Solving Skills 

Garment / Textile Knowledge              Adaptable        Project Management       Employee Mediation / Motivation

Local Market / Trend Knowledge       Strong Communication       Negotiating     Driving Sales / Executing Promotions

  • Gather Event Management Software - Proficient
  • Adobe Photoshop - Proficient 
  • Adobe Illustrator - Intermediate
  • Microsoft Excel - Intermediate

Portfolio

REFERENCES

BRIAN LACKEY - AREA SALES MANAGER -ODOM CORPORATION 
907-450-7144 / brian.lackey@odomcorp.com 

PETE BURNS - FORMER GENERAL MANAGER - HUMPY'S GREAT ALASKAN ALEHOUSE & WILLIWAW 
907-830-2995pburns@humpys.com

CHRIS ORHEIM - ALASKA AIRLINES CENTER - GENERAL MANAGER
907-341-7588 / uaa_cmorheim@alaska.edu

SUSYNN SNYDER - GENERAL MANAGER - WILLIWAW
907-980-1723 / susynn@williwawsocial.com