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Distinguished product marketing leader with 11+ years delivering outstanding results and driving sales within telecommunications & Consumer Electronics through the implementation of innovative product development and dynamic product management strategies. Possess expertise in steering complex mobility and telecom products and excel at managing full development/marketing lifecycle. Demonstrated talents in analyzing and defining target markets for new product features and devising go-to-market strategies for national and international markets. Skilled in applying Agile methodology to establish continuous product development and improvement. Recognized for building, leading, managing and training high performance teams.

Work experience


Key Account Manager

Eurostar Communications LLC - Projects & B2B
  • Designing and applying appropriate project management standards for incorporation in the Samsung Display Solutions, Samsung CCTV & Cisco Systems.
  • Managing the production of the required deliverables
  • Planning and monitoring the project
  • Adopting any delegation and use of project assurance roles within agreed reporting structures
  • Preparing and maintaining project, Stage & exception plans as required
  • Managing project risks, including the development of contingency plans
  • Monitoring overall progress and use of resources, initiating corrective action where necessary
  • Applying change control and configuration management processes
  • Reporting through agreed lines on project progress through highlight reports & end-stage assessments
  • Monitoring with appointed project assurance representatives to assure the overall direction and integrity of the project is on track
  • Maintaining an awareness of potential interdependencies with other projects and their impact
  • Adopting and applying appropriate technical and quality strategies and standards
  • Identifying and obtaining support and advice required for the management, planning and control of the project

Key Account Manager - KSA, Qatar & Bahrain

Eurostar Group - Consumers Electronics & Mobiles

Reporting to the Director of EUROSTAR Group of  IT, Mobiles, Consumer Electronics & Home Appliances Division.

  • Dealing with all types of sales channels Corporate (Government) & Affiliated Private Sector, Hyper markets, Dealers, Whole Sellers, Apple Reseller & Apple Premium.
  • Arranging & finalizing all types of Marketing & Commercial indoor & outdoor activities.
  • Handling & heading a group of top 30 Dealers around the region for business expansion & sales meeting every 2nd & 4th quarter.
  • Dealing directly with marketing agencies for finalizing marketing promotions, Road Shows, Public Relations, Product launch campaigns & contributing ideas for ATL & BTL.
  • Arrange & Conduct training sessions for the new & existing products.
  • Working on an estimate for marketing budget quarterly & annually with synchronization of sales target.
  • Supervising a team of 4 sales Coordinators around the GCC region.
  • Setup retail plans, strategies, & objectives for the short term & long term in-accordance with the company's business plans.

Marketing Coordinator & Sales Executive


Reporting to the National Sales & Marketing Manager of Philips – KSA.

  • Benchmarking Philips products available in the Retail & across dealer network.
  • Conducting various types of product mapping for Philips products available in the market to understand visibility perception.
  • Working on an estimate supply forecast (PSI) for the New & Old products.
  • Handling sales for Philips Consumer Electronics in Retail & Hyper Markets.
  • Arranging & finalizing all types of Marketing & Commercial Activities.



Marketing management


Set up employee feedback forum to discuss new marketing strategies & position of our brand by doing active benchmarks & customer analysis. Achieved policy recommended mission and exceeded expectations by 27%.


Sales management


Set Key Performance Indicators (KPI) those were aligned with new-business objectives for the Eurostar Group Electronics. These KPI's were performance driven and bonus related and resulted in 20% uplift in company's sales.



Best sales in category


Certificate on achieving the best sales in mobile phones in the region for the year 2014.


Best performance of the year


Awarded best performance of the year 2010 in EUROSTAR group.


Certificate of Distinction

American Int. university

Certificate of Distinction on Theoretical Application in Marketing.



MBA in International Strategic Management

NCC Education - Plymouth University UK


American International University - North Carolina

Basics in Marketing

  • Concentration in Economics
  • Related coursework: International Finance, Statistics, Micro economics.
  • Territory Sales Strategy
  • Professional Prospecting Skills, Selling Skills and Techniques, Consultative Selling, Relevant coursework: Fundamentals of Communication, Strategic Sales & Retail Marketing.