Heidi A. Sheppard

• Managed key client accounts at MORE Advertising, overseeing successful campaigns for prestigious clients such as Massachusetts Behavioral Health Partnership (MBHP), Department of Public Health (DPH), MassHousing, Home Base and Roxbury Community College
• Led the development and execution of the Roadmap for Behavioral Health Reform, driving positive change in the state's healthcare industry and achieving measurable results
• Orchestrated the RESPECTfully MA campaign, effectively raising awareness and promoting healthy relationship behavior among Massachusetts teenagers
• Collaborated with the Department of Public Health (DPH) on the Mosquitoes and Ticks campaign, educating the public about prevention and control measures, resulting in increased awareness and engagement
• Played a key role in the MassHousing "Picture This" First Time Home Buyer Program, assisting individuals and families in achieving their dream of homeownership
• Developed and maintained strong relationships with clients, ensuring their satisfaction and fostering long-term partnerships
• Utilized data-driven insights to inform campaign strategies, resulting in increased engagement and measurable results
• Coordinated cross-functional teams, including creative and digital departments, to deliver high-quality marketing solutions on time and within budget
• Maintained clear and concise communication with clients, providing regular updates and promptly addressing any concerns or issues

2023 MARCOM GOLD Winner: RESPECTfully MA - Social Media

2023 MARCOM GOLD Winner: MassHousing - “Picture This” First Time Home Buyer Program

Previous Contracts:

• Marketing and Communications Director at Notre Dame Academy
  • Managed all digital and traditional marketing objectives including social media, website, email, weekly newsletter and promotional items
  • Partnered with school admissions, advancement and IT departments to confirm all projects were properly communicated to the NDA community and beyond
  • Developed all internal and external public relations and media needs 
• Senior Account Executive at The Evoke Agency
  • Managed client relationships and marketing campaigns for beauty and health brands Wella Education, John Paul Mitchell and Nature Made Vitamins 
  • Worked with internal team members to strategize marketing and advertising tactics for digital and social media campaigns
  • Presented monthly digital and social reports to clients and stakeholders
• Senior Account Executive at MORE Advertising
  • Managed client relationships and full service marketing campaigns for non profit, government, and higher education clientele including Covid-19 communications for the state of Massachusetts
  • Communicated effectively with internal agency team members and account supports to exceed client expectations and overall campaign goals 
• Manager of Digital Marketing at ACI Learning
  • Managed and executed all digital media for the global marketing team including SEO/SEM, social and email marketing
  • Worked with global team leaders to align on industry trends and campaign communication needs to reach target audience and promote company-wide events
• Manager of Social Marketing at Monotype, Inc
  • Developed organic social media content and managed social media community relations to grow company following
  • Worked closely with sales, product marketing and public relations departments to align on company-wide communication and marketing goals
  • Managed social media for events including the annual Adobe MAX Conference 

• Developed and executed strategic social content calendars for high-profile clients, including The Ritz-Carlton and Visit Utah Office of Tourism, resulting in increased brand visibility and engagement
• Managed a substantial social advertising budget, optimizing campaigns to achieve a 35% increase in total fan acquisition and a 27% growth in website conversions
• Generated monthly reports with comprehensive analytics, analysis, and actionable recommendations, providing valuable insights to clients and driving continuous improvement
• Cultivated and maintained strong relationships with account supports, clients, vendors, and agency partners, ensuring seamless collaboration and client satisfaction
• Ensured consistency and professionalism in all client communications and deliverables, maintaining a high standard of quality and accuracy
• Demonstrated strong leadership skills by effectively managing a team, delegating tasks, and fostering a collaborative and productive work environment

• Developed and executed comprehensive social media strategies for over 30 small to medium-sized businesses, utilizing platforms such as Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, and Pinterest
• Created highly effective Facebook and Instagram advertising campaigns for client businesses, selecting various objectives to achieve specific goals and drive results
• Successfully managed the Social Media Consultancy product, overseeing client relationships, delivering exceptional service, and ensuring client satisfaction
• Actively contributed as a member of the company-wide Strategic Communication Committee, collaborating with cross-functional teams to develop and implement effective communication strategies
• Maintained consistent and engaging social content calendars for client businesses, ensuring a strong online presence and driving audience engagement
• Utilized data-driven insights to optimize social media campaigns, resulting in increased reach, engagement, and conversions for client businesses

Professional Communication and Marketing

Public and Corporate Communication