Promoted to manage the entire Wholesale division of online sales in 5 months due to effectively driving revenue for the main multi-channel eCommerce website. Strategic Department Leader responsible for revenue growth through innovative Marketing and eCommerce strategy.
• Direct eCommerce and digital marketing initiatives to garner new traffic and increase conversions through SEO and PPC management, email marketing, landing page optimization, site merchandising, and online distribution channels
• Manage User Experience (UX) and design updates to multi-channel eCommerce website and affiliated channels to drive new segment revenue growth
• Lead innovative eCommerce and digital marketing initiatives across social media channels to garner new traffic and increase conversions
• Analyze web analytics and KPIs to improve UX, brand exposure and conversions to make critical decisions based on newly emerging industry trends