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Work History

Nov 2016Current

Analytics Strategist

Portent Inc. / Clearlink
  • Built reporting dashboards for all  Portent's clients as well as incorporating all digital services to deliver insights and solutions.
  • Performed analytics reviews and opportunity gap analyses, including helping clients execute on prescribed recommendations.
  • Worked across all clients and departments to solve analytical ad-hoc requests
  • Migrated and maintain clients seamlessly to Google Tag Manager, including dataLayer enrichment.
  • Built and maintained e-commerce tracking for enterprise to small business level clients.
  • Analyzed CRM data and provide recommendations on how to integrate with web analytics.
  • Maintained excellent communication standards with all clients and keep each client well-informed regarding key performance indicator trends.
  • Assisted with marketing materials for Portent and the Analytics department (white papers, case studies, audits).
  • Assisted with continuing education for the Analytics team and other Portent employees.
  • Was a resource for the Analytics team on new ideas, strategies, and troubleshooting support for other strategists.

Paid Media Manager

Snap Agency - Minneapolis, MN
  • Lead and handled all operations for the paid media department..
  • Develop and executed pixel and code placement, bid management, ad creation for all aspects of Paid Media for the department.
  • Created and presented custom reports for all clients under the paid media department.
  • Handle day-to-day operations of paid media projects, including research, scope development, creative briefing as well as implementations of paid and organic search marketing strategies.
Oct 2015May 2016

Digital Marketing Specialist

Bluespire Marketing - Edina, MN
  • Assisted in creating and optimizing PPC/SEO campaigns, including keyword research, landing page testing, ad copy creation, budget management, and ongoing day-to-day testing.
  • Ran landing page testing, including building and analyzing campaigns.
  • Develop, implement, and monitor multiple digital channels with a focus on search engine optimization, paid search, display advertising, retargeting, remarketing, RLSA and website analytics.
Apr 2015Aug 2015

Search Engine Marketing Analyst

OptiMine Software - Minneapolis, MN
  • Assisted in the ongoing support of OptiMine clients on the bid optimization platform.
  • Monitored performance data such as ROI or CPA, and translated it into actionable insights and recommendations.
  • Developed and implemented PPC budgeting and bid strategies for clients. 
Nov 2014Feb 2015

Search Engine Marketing Analyst

Best Buy - Richfield, MN (Contract Worker)
  • Aided the search engine marketing team with campaign set-up, execution and optimization, keyword expansion efforts, ad copy and landing page testing..
  • Performed audits on keywords, landing pages, ad copy for campaigns.