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Summary

Strong Self Starter with 17+ years experience in entertainment, marketing, product/brand promotion, event & tour management, and Recruiting. Excellent people skills and organizational ability. Anticipates challenges with the ability to formulate and execute a successful plan of action. Willingness to go above and beyond standard requirements and deliver award- winning programs.

Experiential Marketing Experience

02/2021Present

Event Lead/Product Specialist

BMW
  • Coordinate & Schedule Staff Activations
  • Manage Staff: training/role, schedule, breaks, and reports
  • Oversee all  activation areas & staff 
  •  Provide daily reports including photos and guest numbers. 

  • Provide Product information & educate consumers on all BMW Models.
07/202202/2023

Event Manager/ Staffing

EZFILL
  • Create Onsite Marketing proposals & strategies 
  • Secure Brand Ambassador Statt to execute onsite Activations
  • Set-Up/Teardown all. Onsite Activations
  • Manage/Train all staff on EZFILL to successfully execute each activation.
  • Provide feedback and Recap reports for all
06/2022Present

Event Manager HRT TEAM-Stage Management

Backbone international /Rolling Loud 2022
  • Pre-event Logistics- Coordinating Training/Securing Staff for Hydration Team at Rolling Loud Festivals.
  • Manage Stage Managers & Brand Ambassador Staff.Provides training/role, schedule, breaks, and reports
  • Create Inventory & Oversee general HRT assets all  activation areas and designate staff accordingly.
  • Post Event Logistics- Manage of all wardrobe inventory, tech assets , desktop asset and provide reports of each
  • Manage all inventory and event logistics.
  • Foster relationships with local influencers and relevant new partners in order to drive consumer sales and brand growth through brand/community engagement

  • Monitor competitors, identify market nuances and reports relevant activity and information.

Mar 2017Present

Production/Staffing Manager/Product Specialist Team Lead

Jaguar Land Rover
  • Pre-event Logistics- Coordinating Training/Set Up of Displays/ Schedule Calls with all Staff and Client/Coordinate shipments of tech/wardrobe/premium gifts.
  • Manage Staff: training/role, schedule, breaks, and reports
  • Oversee general presentation of the activation areas 
  •  Provide daily reports including photos and guest numbers. 

  • Post Event Logistics- Manage of all wardrobe inventory, tech assets , desktop asset and provide reports of each.

Jan 2016Mar 2018

Field Marketing Manager

Tap To Book
  • Create marketing strategy for the city of Miami and surrounding areas
  • Grow brand loyalty by building and executing innovative activations and creating unforgettable consumer experience throughout South Florida..

  • Manage marketing inventory , order event supplies.
  • Create Brand Awareness with Tap To Book Branded vehicle.
  • Recruit & Interview Brand Ambassadors
  • Create scheduling for all Staff & provide training for all Brand Ambassadors on each Tap to Book activation.
  • Secure Event Venues , request permits, & insurance policies.

Education

06/2022Present

Crowd Management & Safety

Ricky Rescue Training Academy

Crowd Management Certificate

03/2020Present

Licensed Real Estate Agent - Florida

The Society Real Estate School

Residential /Rental/ Miami-Dade County & Broward County

Aug. 2007Jun. 2010

Valley Community College

Marketing/ Business Administration

Mar. 2010Dec. 2010

Meisner Technique

The Acting Corps

Acting School

Languages

Fluent in Spanish

Portfolio