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Ioana Oprea

Performance Marketing Specialist

Work Experience

Oct 2015Present

European Digital Stragesit


Execute all items in alignment with digital strategy
Implement SEO as part of all web updates
Manage and track SEM results
Execute all eNurture campaigns in sync with the demand programs campaign plan
Execute virtual events in sync with the demand programs campaign plan
Plan and execute social media based on 360° campaign plan
Support / execute social media monitoring and analytics
Provide digital campaign metrics and achieve digital targets
Setup and support lead management process in sync with the overall campaign lead management process
Provide digital campaign leanings.

Oct 2014Oct 2015

Performance Marketing Specialist

Fashion Days Shopping SRL

Fashion Days is an eccomerce retailer who sells only online clothing and accessories form various brands for both genders.

The company's activities are based in 7 countries of Central and Eastern Europe: Romania, Bulgaria, Hungary, Slovenia, Slovakia, Czech Republic and Poland. Here i am in charge with all online marketing activities for all the 7 countries mentioned above. Moreover, my main task here is taking care of everything related to SEM and PPC marketing. 

Most of our campaigns are run through Google Adwords and i have experience in both SEM and Display advertising. Remarketing and dynamic advertising are also one of my strong points.

Working here has taught me how customers from different markets react  and what is unique for all of these markets. 

Analytics is my best friends when it comes to optimizing and I am very familiar with working in it. 

Also, I joined the Brand Marketing team in their efforts to create brand awareness for our website, and togather we have created some pretty nice display and video campaigns. 

Jan 2013Oct 2014

PR Officer/ Online Marketing Specialist

Machteam Soft SRL

Machteam Soft SRL is a Romanian company that handles a portfolio with websites from different industries. Inside of this company I started to work for a press releases website, and I was in charge  with managing the public relations efforts. My 2 main focusses there were maintaining a good relationship with journalists and closing partnerships with other companies. I gained experience there in writing press releases, blog articles for the site's blog,  organizing events and representing the company at them.

Also, after 6 months in the company i started to manage all the online marketing activities, and i had in my portfolio a dating website, a cupons  website, a travel agency's website and the press release one. I was in charge of creating all of these website online strategy, together with all the project managers, implementing it and optimizing.  This experience with multiple website taught me something about each industry's particularity and how customers react to different incentives.  

In my time spent there I also gained some experience into media planning, and how to handle advertising space onto a content website. 


Sep 20122015

Bachelor's Degree in Communication

National School Of Political and Administrative Studies

My profile was Communication and Public Relations. I took classes such as Marketing, Management, Advertising, Public Relations etc. 

Sep 2008Jun 2012

High School Degree

Vasile Alecsandri National College

I attended a bilingual profile, where English was our first language.  



SEM; Display Advertising; Analytics; Google Adwords; Bing; Criteo;  Adroll; Facebook ads; Video ads; Project Management;  Time Management; Public Relations; Sales; Customer Oriented; Results Oriented; Attention to details;  


Feb 2012Present

Cambridge English Degree

British Council

Proficient in English

Aug 2015Present

Google Adwords Fundamentels

Google Co

Personal Skils

Working with people is one of my favorite parts in this job. I understand various types of personalities and I am really empathetic.  Team work has never been a problem for me. 

I love to read, listen to music and attend important events in my field. I believe that you can never know to much and my mantra is to never give up.