Driven by a passion for leveraging qualitative and quantitative insights to create innovative and impactful marketing strategies. Experienced in developing multi-channel campaigns, conducting consumer behavior analysis, and utilizing data-driven solutions to enhance brand visibility and engagement.
Education
20252025
Master of Science in Marketing Research
Michigan State University
- Stem Designation
20212025
Bachelor of Arts, Marketing
Michigan State University
-
MSU Honor’s College
-
Major GPA: 4.00/4.00; Cumulative GPA: 3.92/4.00
-
International Education Abroad in Advertising and Public Relations: Rome, Italy
Professional Experience
Jan. 2025Present
Marketing Intern - Affiliate Brands
MSU Federal Credit Union
Developed and executed data-driven marketing strategies for affiliate brands, ensuring audience engagement and brand visibility through community events and omnichannel campaigns.
Integrated Marketing Campaigns: Led five multi-platform campaigns for financial products and services, ensuring brand consistency and reaching an audience of over 50,000
Collaboration: Partnered with 5+ affiliate brands to develop and execute joint marketing campaigns, enhancing brand visibility and fostering strong partnerships
Consumer Insights Research: Performed research on 5 consumer segments, providing actionable insights to tailor marketing strategies
July 2023Present
Social Media Coordinator
Brown Dog Manufacturing
Managed social media strategies to enhance brand visibility and align content with company goals. Performed competitive analysis and used customer insights to create impactful, consistent campaigns.
Product Trends Research: Researched industry trends and seasonal preferences to recommend new product offerings, leading to a 10% increase in revenue during peak periods
Market Research and Competitive Benchmarking: Analyzed five competitors, uncovering opportunities for unique campaigns that boosted seasonal sales by 20%
Content Calendar Management: Planned and maintained a social media calendar to ensure timely and consistent posting
May 2024Dec. 2024
Marketing Intern
Clear Rate Communications
Executed email campaigns to support sales, boost client relationships, and improve communications. Researched telecom trends, managed sales leads in Zoho CRM, and optimized budgets.
Email Marketing Campaigns: Designed and executed over 20 targeted email campaigns, resulting in a 15% increase in client engagement and improved sales pipeline performance
Market Research and Analysis: Conducted research on telecommunications trends and analyzed 10+ competitor strategies, contributing to product enhancements that improved market positioning
Content Development: Created and refined 15+ marketing materials, including digital and written content, to engage target audiences and align with company objectives
Leadership experience
Sep. 2021Present
Vice President and Event Coordinator
Michigan State University Women's Club Lacrosse
Managed team operations, events, fundraising, and logistics to align with goals. Fostered collaboration and a positive team culture while driving growth and success.
Fundraising and Financial Oversight: Secured 18 sponsorships and raised $11,000 in profit during the annual golf outing, the highest amount in team history
Leadership and Team Management: Guided a team of 30+ members, fostering collaboration and a positive culture to achieve organizational goals
Communication and Interpersonal Skills: Served as a liaison between players, coaches, and university officials to address challenges and ensure smooth operations