Market Strategy & Planning Manager, (2010 to 2012)
Led the development of plans, executions and finalized projects of the Latin America region for the Procter & Gamble categories, through the distributors and P&G internal teams (Domestic markets). Planned, executed, and finalized projects according to strict deadlines and within budget. Coordinated the efforts of internal team members and external partners in order to deliver objectives according to the plans.
- Identified market trends and led initiatives to grow sales and shares.
- Developed the business through a network of distributors and customers within Lain America territories. Customers Fill Rate 97%
- Planned and executed initiatives for health and oral care categories.
- Grow annual value /volume objective: 112 Ix (2011) vs. LY
- Increase numerical distribution: 115 Ix (2010 & 2011) vs. LY
- Controlled Company’s budget and sales forecast. Trained account managers, sales representatives and distributor’s sales staff to drive profitable growth.
Regional Sales Manager, (Sr. Account Manager & Team Leader), (2008 to 2010)
Responsible for sales team management, retail operations and initiatives execution. Handled modern, traditional and convenience channels. Managed, executed and finalized sales and marketing projects according to strict deadlines and with P&G standards, and sales analysis and strategies to obtain profitability goals by top customer’s stores. Performed initiatives negotiations and tracked the sales information with the top customers by region.
- Traveled to new markets and cities to manage the sales, create plans and review execution of initiatives and sales promotions.
Key Account Manager, (2005 to 2008)
Managed self-services and wholesalers customers. Responsible for planning, negotiating, executing and finalizing sales and marketing projects with Top Retailers, like Wal-Mart, for all P&G categories. Duties included growing value and volume shares, budget accountability, sales analysis, correct product visibility, initiatives/plans execution, customer negotiations, Pricing strategies and optimizing portfolio assortment.
- Increased volume and value sales by double digits every year.
- Increased numerical distribution and opened new trade channels: High frequency stores (small stores with only one owner), Pharmacy channel (Drugstores) and Distributors.
Sales Representative, (Retail Execution), (2004 to 2005)
Purchase orders by self-services / government stores and high frequency stores (Wholesalers). Sales and In-Store initiatives execution, marketing and categories plans, planograms (POGs) and displays implementation in the POS. Team Management and KPIs tracking.