Laying groundwork for brand/campaign/objectives to reach their full potential is a muscle memory. Provided long-tail perspectives for potential roadblocks. Gave tactical perspectives, influencing mission-critical decisions for clients. Adept at gathering both qualitative and quantitative data for any strategic or tactical endeavor.
15-year veteran of the public relations industry ♦ Solid experience in traditional print media copy, layout design ♦ Early adopter of digital content strategy ♦ Immersive exposure to financial, technology news trawling and analysis ♦ Recently discovered the joys of data analysis and visualization ♦ Cultivated deep and lasting professional relationships with various government departments and media outfits across APAC