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James Morris

Data Analyst / Developer

Professional Profile

James is a Data Analyst previously with DISH Network and Discover Financial with 3+ years of competitive strategy, data analysis, database development, and programming experience
spanning the telecom and financial industry verticals. James is an integral part of our firm’s ongoing success in the design and delivery of strategic customer-centric initiatives through digitally-native, data-empowered solutions.

James has led and been part of numerous engagements and projects revolving around increasing profitability, decreasing customer churn, and implementing strategy to help elevate customer experience. His most recent work as an analyst has centered on creating clean and accurate data visualizations to help monitor trends and to uncover insights using Tableau, SQL, and Python. 


Prior to Sand Cherry Associates, James was a Data Analyst at DISH working in the customer retention department where he was responsible for developing retention strategies, marketing strategies, and complex data models.

Professional Experience

  • Data Visualization:  Designed and implemented data visualization solutions to present complex data sets in a clear and actionable format. Utilized tools such as Tableau and Power BI to create compelling dashboards and reports. Improved data-driven decision-making across the organization by enhancing data visualization capabilities.
  • Performance Monitoring: Established and managed performance monitoring systems for technology initiatives. Defined key performance indicators (KPIs), acceptance criteria, and monitoring tools. Collaborated with stakeholders to ensure real-time visibility into system activity and implemented response plans to mitigate risks.
  • Data Modeling: Led data modeling efforts to enhance data architecture and support business intelligence needs. Developed conceptual and logical data models, ensuring alignment with organizational goals. Collaborated with IT and data engineering teams to implement efficient and scalable data models.
  • Data Quality: Implemented robust data quality initiatives to ensure accuracy and reliability of organizational data. Defined data quality standards, conducted data profiling, and implemented data cleansing processes. Improved overall data integrity and supported data-driven decision-making.
  • Competitive Strategy: Conducted cost-benefit analysis for marketing campaigns, customer retention save offers, and potential new customer offers to determine risk and optimize ROI.
  • Database Development: Designed and developed databases to support business operations and data storage needs. Collaborated with cross-functional teams to understand requirements and implemented scalable and efficient database solutions. Ensured optimal performance and data security.
  • Automation: Implemented automation solutions to streamline business processes and improve efficiency. Utilized scripting languages and automation tools to reduce manual efforts and enhance workflow automation. Collaborated with stakeholders to identify opportunities for automation and implemented solutions accordingly.
  • Database Maintenance: Managed ongoing database maintenance activities, including performance optimization, data backups, and security updates. Conducted regular audits to identify and address potential issues. Implemented best practices to ensure the stability and reliability of databases.

EDUCATION & Certifications

  • Purdue University, BA in Computer Science
  • Purdue University, Certificate in Entrepreneurship