Jim Fisher - Director, Clinical Market Development

Work experience

Medtronic

2015Present

Director, Clinical Market Development

Boulder, CO Director, Clinical Market Development * Provide expert oversight to seven direct reports, in charge of product promotions, clinical education and market development. Perform segmentation of market into four different components to obtain understanding of center of excellence accounts. Proficiently utilize innovative approach to map influencers within the assigned accounts, as well as overall account landscape. Oversee funnel process for center of excellence with more than 100 accounts at any given time. Demonstrate excellent skills in teaching basic project management to develop the team* s knowledge and skill level. Notable Accomplishments:  Facilitated training of the team on Miller Heiman and Selling Influencing, wherein one member was promoted into Greenbelt and another one was scheduled.  Initiated various processes, including center of excellence phase I, center of excellence phase II, reference management, alarm audit, and quality improvement.  Received the best data visualization award Medtronic (Reporting and Analytics Community).

Baxter

20152016

Director of Marketing

Baxter, Deerfield, IL Director, GMM Marketing, Acute RenalDec * Led the promotion of a full acute product line across critical care sections of various hospitals with $102M revenue target and more than $3.6M expense budget. Supervised five direct reports on product promotions and data analysis. Developed marketing strategies and plans based on market segments comprised of account, physicians, and attitudinal. Made use of deep-dive approach to effectively manage claims matrix for legal review process. Served as an integral member of various teams, including Commercial Council, CAPA Board, Global Acute Leadership, Baxter Gambro Integration, IT Integration, PTT, Commercial Excellence, P5 Core Marketing(Ambassador), and BDL Review. Notable Accomplishments:  Presented business cases and drove market excellence, resulting in the attainment of two additional product lines to the acute portfolio within two months.  Pioneered regulatory pathway for four product lines to penetrate the United States market. 

gambro

20102013

Director of Marketing, americas

Brought substantial growth in revenue gains from 11% in and projected 26% in. Gambro(Acquired by Baxter in 2011) Lakewood, CO Global Director of Marketing, Acute Renal Americas RegionSep * Dec 2013 Supervised daily activities of three direct reports in increasing brand awareness within the United States, Latin America, and Canada for the critical care acute product line in various hospitals, integrated delivery networks(IDNs) and providers. Closely monitored an allotted budget of $4.5M, while ensuring the alignment of marketing effort to achieve revenue of $110M. Rendered direction to the rollout of iPad application and asset management. Expertly handled the Voice of Customer for New Product Development(Project Viking), while serving as member of Acute Renal Global Leadership Team in EMEA and China. Played a key role as integration lead for Baxter Integration for Acute Renal. Notable Accomplishments:  Successfully launched Sales Enablement tool through targeting algorithm.  Increased company revenue/sales in various locations, which included 32% in Latin America(primarily Brazil and Mexico); 14% in Canada; and 3% in United States.  Drove new product acquisition of European markets, while serving as sole acute team member during the integration of Gambro to Baxter. Covidien, Boulder, CO

covidien

20062010

Senior Marketing Manager, Acute

Senior Marketing Manager, * Sep 2010 Managed a direct report, including an operating budget of $2. 6 and target revenue of $89M. Maintained participation in various upstream and downstream marketing projects. Created scripts and proactively involved in local news show as part of the DTC and brand awareness campaign. Fulfilled various functions to increase brand awareness, including utilization of a local public relations firm. Notable Accomplishments:  Delivered consultative service within the Acute Business Division that surpassed marketing objectives by 12%.  Led market introductions of three new products.  Provided accurate forecast of 3% variance, which resulted in the attainment of several monthly recognitions.  Earned the President* s Club Marketing Manager of the Year award through consulting tools to increase market share by 12% and exceed revenue by 18%.  Played leadership role and expanded duties to contribute to overall organizational growth, such as:  Management of the Digital Strategy Team for website creation in conjunction with data analytics of Eloqua for campaign management, sales enablement, and marketing analytics;  Supervision of cross-functional team to integrate Eloqua into SFDC and setup reporting structure for marketing analytics and measurement;  Involvement to global Kaizen for integration into new web customer experience;  Implementation of email campaign strategies across a sub-set of pulmonologists globally; and  Establishment of complex vendor relationships to ensure the effectiveness of strategy. Earlier Career

Cardiopulmonary Corp

Sales and Marketing Manager

Sales and Marketing Manager Cardiopulmonary Corp., Milford CT

Multiple Positions

Drager Medical

Sales Executive Draeger Medical, Lubeck, Germany Senior Account Manager| Regional Sales Manager| Clinical Manager| Market Development Manager| Senior Product Manager

Education

Pfeiffer University

M.B.A

Pfeiffer University

MASTERS

Indiana University of Pennsylvania

B.Sc

Skills

Areas of Expertise

Sales and Marketing Process Development
Team Leadership
Contracting, Budgeting and Forecasting
Consultative Selling
Process Optimization
Product Launch and Promotions
Portfolio Management
Market Segment Analysis
International Market Development
Program Administration

awards and honors

Circle of Excellence for Market Development Manager of the Year | President’s Club Marketing Manager | Silver Key Award for Marketing | Data Visualization Award | Gold Key Marketing Award

professional development

technical acumen