Jason Grant-Henriques

• Developed and implemented measurement frameworks to assess the effectiveness of digital communications strategies.
• Collaborated across multiple departments to ensure consistent brand messaging and alignment with overall content strategy for suppliers.
• Managed digital asset acquisition, maintenance, and master data for various lines of business, ensuring accuracy and efficiency.
• Conducted detailed data analyses to drive process improvements and resolve issues related to digital content assets.
• Led initiatives for process improvements and content optimization based on insights derived from data analysis.

• Strategy development and execution of integrated digital marketing campaigns to enhance brand visibility and stakeholder engagement.
• Creation of episode scripts and facilitation of on-air interviews with healthcare professionals, ensuring informative and engaging content.
• Research of trending topics within the industry to inform content strategies.
• Management of external PR, media relations, and production of targeted marketing
• Leadership in formulating a comprehensive digital media strategy and overseeing content creation across diverse platforms.
• Hosting responsibilities for the "Healthy Parenting" podcast on iTunes, delivering expert insights to audiences about child healthcare and parenting topics.

• Oversaw the end-to-end creative workflow, from concept development to final delivery of media projects.
• Directed video sessions for various projects, ensuring high-quality content creation.
• Produced a range of digital media content, including promotional videos, performances, and coverage of staff events.
• Managed social media content creation and brand presence to enhance audience engagement and visibility.
• Edited raw camera footage by curating dialogue, sound effects, graphics, and special effects during post-production processes.

• Specialization in Digital Marketing. Coursework includes Digital Story Telling & Brand, Online Marketing Channels, Websites, SEM/SEO, and Social Media Marketing

• Specialization in Sales and Marketing. Coursework includes management, marketing, finance, operations, and strategy for the public and private sectors.

• Coursework in Multimedia Communications, Digital Marketing, and Digital Media content optimization

• Coursework in script writing, producing, directing, and non-linear editing software

Setup a Google Analytics 4 property for a website or an app. Collect the data and utilize the various reporting tools and features for business purposes. Recognize key measurement features that can show the effectiveness of online marketing
Credential ID: 156999733

Certification in Data Analytics, SQL, Data Cleansing, Visualization, Ecosystem, and SEO. 
Credential ID: UF28XKALGN2L

Certification in digital e-commerce, insights, and content management for digital catalogs 
Certificate No: gp9xy9po4c7a

Certification in social marketing skills and tactics to grow followers, and strategies 

Development of Analytical writing skills, critical thinking, and effective communication

Demonstrated the ability to self-identify, develop SMART goals, and engage with others. 
Credential ID: FOL 101-1 | FOL 101-2

Mastery of Adobe Creative Cloud software, Premiere, After Effects, and Audition