Jason Shao

Leading brands and agencies use Offerpop’s Visual UGC platform to create campaigns and promotions, manage and leverage UGC across marketing channels, and build consumer profiles to improve segmentation and targeting.

• Shipped Experience Studio: a visual, drag & drop editor for creating campaigns and promotions
• Shipped Offerpop Insights: leveraging customer data, and creating a group focused on User Behavior
• Organizational Transformation: QA and DevOps functions integrated into cross-functional teams 

Grew and led 35 person engineering team (employees and contractors) supporting PlaceIQ’s media business (AdServing, Business Intelligence, Business Workflow) and analytics products (Location Analytics Platform, PVR, Audience and Campaign Analytics).

• •Created cross-functional teams combining members of Engineering, Data Science, and Infrastructure to simplify product development; drive comprehensive design and testing
• Implemented SDLC using Scrum, TDD, code reviews, reproducibility, and stakeholder involvement
• Shipped next-generation AdServer: order of magnitude increase in scalability, comprehensive operational metrics, and reduced operating costs
• Shipped new Location Intelligence Platform encapsulating 4 years of heuristics from PlaceIQ •Data Science in a focused, maintainable platform for big-data analysis by semi-technical users

Led 20 person team including Product Management, Software Engineering, Data Management, Data Science, and Offshore development supporting a 100MM annual Media business. Platform included content classification, audience measurement, and an AdExchange processing 6+ billion daily transactions

• •Scaled PulsePoint’s AdExchange from 150MM to 6BB daily impressions while RTB business grew from a 600k to 80MM annual run-rate with over 40 connected partner platforms
• Re-tooled data and analytics platform reducing time to create new/ad-hoc reporting from days to minutes
• Created and grew Data Science group to drive innovation and create systems for revenue/yield optimization, audience measurement, and fraud prevention/Non-Human Traffic (NHT) detection
• Expanded infrastructure from a single, physical US datacenter to also incorporate multiple cloud environments (hosted by AWS) supporting global expansion and disaster-recovery

Led team of 15 engineers and testers developing AdServing, Data Processing, Content Classification, and Fraud Prevention technology during a period of rapid business expansion in RTB-enabled programmatic media trading.

• Created guidelines, processes, and self-service tooling for interconnecting large numbers of media trading platforms, expanding from 5 to 40+ integrated partners
• Created new data processing architecture, shifting from developing custom-data processing frameworks to leveraging mainstream Hadoop ecosystem alternatives (Pig, Hive, Sqoop)
• Led introduction of automated testing and code-review practices that increased test coverage from 15% to 92%, and decreased cycle time from months to days
• Agile Coach. Mentored non-technology managers in company-wide Scrum implementation

Recruited and led a distributed team of 10 developers, testers, and designers (US & International) for CampusEAI’s software products, including flagship myCampus portal, a turn-key SaaS portal solution supporting SSO, IdM, SIS, and ERP integration, targeting colleges and universities. 

Designed, developed and supported enterprise applications mostly written in lightweight J2EE as a member of Enterprise Systems & Services and then the Office of Instructional Technology including work on uPortal, CAS, and Sakai.

The mission of the OpenRTB project is to spur greater growth in the real-time bidding (RTB) advertising marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory

The place higher education software projects, new or ongoing, can find help, support and sustenance.