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I'm a dynamic executive with a diverse background across management, marketing, sales, business development, product, commerce and content. For almost 20 years, I have worked at  the intersection of tech and media from the advent of mobile and social media to the explosion of video and Web3. I am a media and tech junky and I love pairing creativity with data to solve problems. More importantly, I have discovered the joy of building and working with teams that are inspired by each other and the unity that comes from the expression of a clear mission.

Work experience

Kozmik World
2023Present

Co-Founder, CEO

  • Web 2.5 media brand focused on creating engaging IP-based experiences including:
    • Gaming
    • Content
    • Merchandise
    • Apparel
School Gig
2023Present

Strategic Advisor

  • Bringing arts education to public schools
  • Support School Gig in strategic guidance, product development and business development.
Super Studios, Inc.
20212023

Chief Strategy Officer

  • Notable Achievements
    • Key stakeholder in NFT drop for the play-and-earn game Impostors that generated over $30M in net revenue
    • Created the complete brand identity package for the NFT marketplace GigaMart
    • Created go-to-market strategy for the NFT marketplace GigaMart (launched Dec. 2022) including customer personas and segments, financial model and marketing plan
    • Built out the company’s org structure including C-suite and departmental structure
    • Closed $1M sponsorship and managed delivery of the campaign
    • Key stakeholder in leading and closing 8 figure seed round
Real Vision: Financial Media That Matters
20192021

General Manager, Product & Distribution

  • Notable Achievements
    • Created content syndication strategy that grew the company’s reach by 5x and became the leading channel for organic lead generation with the highest conversion to paying customer
    • Built a self-serve syndication platform that allowed publishers to embed and monetize Real Vision content
    • Defined and created a new seven-figure revenue line for the business that allowed for the sale and delivery of premium video sponsorships
    • Defined, built and launched a private social network called The Exchange that doubled members’ time-on-site
    • Key stakeholder in rolling out the leading premium Cryptocurrency video channel on the internet - Real Vision Crypto
Ripple Entertainment
20152019

Chief Strategy Officer & Co-Founder

  • Notable Achievements
    • Created business plan and financial model that led to close of eight figure capital raise
    • Grew company to 22 employees & oversaw corporate P&L
    • Led creative development and programming of 3 unique media brands from concept to over 2M subscribers/followers and over 1/2 Billion video views - primary brand is still active and profitable
    • Defined and managed a profitable, seven-figure paid media funnel
    • Created all analytics dashboards to track consumer behavior across platforms to guide content, product and advertiser opportunities
Fremantle Media
20142015

VP, Digital Partnerships & Cross-Platform Strategy

  • Notable Achievements
    • Restructured The Pet Collective to become the largest pet channel on the internet resulting in 60% reduction in cost and a corresponding 200% increase in channel growth and revenue.
    • Struck pivotal and profitable JV with Jukin Media in July 2015 leading to over 34 Million followers and over 10 Billion video views
    • Brokered a successful residency with YouTube for the game show channel Buzzr as well as defining the programming and marketing for the brand
Big Frame (acquired by DreamworksSKG)
20122014

Head of Community & Monetization

  • Notable Achievements
    • Key stakeholder in creating and monetizing digital media brands on and off YouTube generating over 500M video views each month and resulting in acquisition by DreamworksSKG
Sony, MTV, Levity Entertainment, Ultimatum Music, William Morris
19992012

Product Management & Business Development

In my previous positions I held senior Product & BD roles across multiple media companies two of which resulted in acquisition

Education

Center for Executive Coaching
20172018

ICF ACTP Certified Executive Coach

Touro University
20172019

MS, Marriage & Family Therapy