Jason Covington
- linkedin.com/in/jasoncovington
- jasoncovington.com
- visualcv.com/view_cv?id=53073&secure_key=6dd064aa4ca04b1a32498e5b21c36be3&email_share=47851
Sales and Marketing
Sales Force Creation – Trained existing sales force, created virtual and online sales avenues.
Market Development – Established new sales and market channels for NA, EU, and AUS.
Technology Pioneering– Collaborated with industry leaders and entrepreneurs.
Increased Sales – Eliminated redundancy, brought in real returns, created new opportunities.
Cost Savings– Reduced marketing, development, ad, and sales force costs tenfold.
Website and E-Marketing
Online Lead and Sales Generation– Created urgent calls to action/generated qualified leads.
Search Engine Optimization – Spearheaded Google, Yahoo, MSN organic growth and PPC results.
Site Ranking – Improved website rankings 700-1000%. Increased page views exponentially.
Communications/Public Relations
Great PR/Sales Rep – Demonstrated technical sales and PR expertise, both B2B and B2C.
Media Relations Insider – Saved $10-125K with media partnerships for advertising, articles, PR.
Savvy Negotiator – Consistently negotiated 30-40% off standard vendor pricing.
Creative Solutions – Provided creative, game-changing business ideas, solutions.
Usability/Single-Sourcing – Achieved $200K savings by online conversion, eliminating duplication.
LinkedIn Profile: http://www.linkedin.com/in/jasoncovington
Accomplished leader in product development and management, strategic marketing, public relations, Internet, new media, and creative communications. Key driver in growth & project completion. Able to build and manage strategic teams. Skilled communicator at all levels. Experienced from design to sales and support.
Industry experience in Internet, IT, Software and Hardware Systems, Consumer Products, Automation, Utilities, Biotechnology, Mobile & Wireless Computing, and Education. Grew up in Silicon Valley, part of Apple Computer International Marketing family. Graduated from Pepperdine. Earned Master's degree. Certified in Consultative Selling for Strategic Solutions and in Information Mapping. Specific skills include: