SEO / PPC Specialist
SEO audits including technical SEO, content audits, and analytics tracking setup
Analytics implementation/conversion tracking set up (universal analytics, Google Tag Manager, GA4)
Work within Google Analytics, Google Search Console, Tag Manager and other data-oriented platforms
Google Ads campaign construction, optimization and results reporting
Help to ensure the search engine friendliness of client websites on an ongoing basis
Improving organic rankings on major search engines such as Google and Bing
Optimizing content written by our team or clients for SEO purposes
Resolving SEO-related questions from clients and stakeholders
Reporting on SEO/SEM, including deep analysis
Managing all paid media campaigns, including all social media platforms
Write content using key SEO strategies to improve organic rankings within search engines
Provide strategic direction for digital marketing efforts across all digital channels on a per-client basis
Review current website copy for SEO considerations and offer site structure recommendations to website design and development team
Provide support to other areas of Digital Marketing as needed (ie. email drip campaigns, press releases, etc.)