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Work History

Never Settle

July 2019Present

SEO / PPC Specialist

SEO audits including technical SEO, content audits, and analytics tracking setup

Analytics implementation/conversion tracking set up (universal analytics, Google Tag Manager, GA4)

Work within Google Analytics, Google Search Console, Tag Manager and other data-oriented platforms

Google Ads campaign construction, optimization and results reporting

Help to ensure the search engine friendliness of client websites on an ongoing basis

Improving organic rankings on major search engines such as Google and Bing

Optimizing content written by our team or clients for SEO purposes

Resolving SEO-related questions from clients and stakeholders

Reporting on SEO/SEM, including deep analysis

Managing all paid media campaigns, including all social media platforms

Write content using key SEO strategies to improve organic rankings within search engines

Provide strategic direction for digital marketing efforts across all digital channels on a per-client basis

Review current website copy for SEO considerations and offer site structure recommendations to website design and development team

Provide support to other areas of Digital Marketing as needed (ie. email drip campaigns, press releases, etc.) 

By the Yard Inc.

March 2019July 2019

Webmaster

Work with the Big Commerce platform to make improvements and enhancements to company website/products

Build option sets/rules/data feed for product skus

Optimize content and pages for Search Engines

3M

September 2018September 2019

SEO/SEM Marketing Analyst

Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid and organic search campaigns

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion, and optimization

Research and implement search engine optimization recommendations

Identify areas of opportunity and inefficiency that can lead to a greater increase in KPIs while maintaining budget efficiencies

Perform daily operations of accounts and paid campaigns including but not limited to:

     Keyword optimizations and refinement

     Create and execute bid strategies to achieve the highest ROI

     Create and adjust ad extensions

     Generate reports and guide the strategy for all SEM campaigns

Conduct analysis to measure performance and drive strategy and discussion

Stay up-to-date on changes to the SEO/SEM  space

Ascension Development Group

October 2017May 2019

SEO Specialist

Responsible for analyzing, reviewing and implementing SEO tactics 

Develop content to include keywords or phrases in order to increase traffic

Optimize copy and landing pages for search engines

Perform ongoing keyword research, discovery and expansion

Website design in Wordpress

Migrate data, content, graphics and copy from client sites to new design created in Wordpress

Work with clients to fully understand design expectations and educate on best practices and limitations or capabilities

Use Html and Css to customize templates per client's request

TheSiteEdge.com

March, 2018August, 2018

SEO & PPC Specialist

Conduct keyword research and selection for pay-per-click campaigns and SEO projects.

Analyze websites and document changes required for SEO.

Provide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendations.

Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.

Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates.

Optimize landing pages for search engine quality score.

Keyword research and bids

Formulating and managing the PPC budgets of clients, analyzing results, and reporting results to the owner of the company.

Dotcom-Monitor, Inc.

01/04/201703/05/2018

Marketing Specialist

Minnetonka, MN

Work with internal and external marketing teams to achieve SEO and digital marketing goals for SAAS company.

Update and maintain company websites and meet specific goals while staying within established budget.

Corporate website overhaul - take current design and update content, design and branding using CSS, HTML and Javascript for customizations.

Create and manage link building campaign for specific products.

Create html layouts and designs for drip email campaigns.

Design landing pages, write copy and A/B test CTA's for conversion pages.

Central contact for company graphics and branded material.

Novia Networks

06/01/201602/03/2017

Ecommerce Manager

Plymouth, MN

Migrate website to new platform, implement new design using html and CSS.

Responsible for data migration, on-site SEO, product descriptions and updated imagery.

Create blog on website, update with content regularly.

Ensure company branding is consistent and present at all customer touch points.

Create customer profile and devise a marketing strategy to grow current client list.

Create and maintain email contact list and send out quarterly newsletter.

Implement analytics on new platform, along with Google Tag Manager, Adwords remarketing / tracking and other marketing program scripts.

Define and implement website changes and functional improvements after initial launch.

Maintain and update ecommerce marketing plan.

Monitor, develop and grow key performance indicators for website.

JunoActive

09/06/201406/15/2016

Digital Marketing Manager

Mendota Heights, MN

Central hub for all marketing activities, with a focus on user experience.

Utilize Google Webmaster Tools and Developers Console to debug website errors and make corrections.

Create and maintain monthly marketing budget and ROI spreadsheets.

Use HTML & CSS to make daily edits to website.

Install and remove marketing program pixels and coding as needed.

Perform SEO audits, make corrections and present to upper management.

Stay up to date on Google algorithm changes and report on possible risk factors.

Create ecommerce product data feed and update regularly for Google Shopping.

Add new products to website when available for purchase.

Increase social presence through paid advertising on Facebook, Instagram and Pinterest.

Create and manage Google Adwords search, display and native advertisements.

Keyword research, implementation and reporting.

Create and maintain relationships with industry bloggers and influencers to grow brand awareness and drive sales.

Manage company affiliate program by reaching out to possible affiliates, setting commission rates, running return audits on affiliate sales, creating ads, sponsored text, etc.

Provide analytical reporting and insights both monthly and on demand.

Product research and competitive analysis, with reporting on industry trends.

Deity Discs

Sept. 2013Nov. 2015

Marketing Coordinator

St. Peter, MN

Use Adobe Creative Suite to create marketing materials such as flyers, t-shirt graphics, display ads and website graphics

Write product copy with a focus on SEO, targeted keywords and optimize pages for search.

Work with web developer to accomplish brand consistency and launch company website.

Strategize ppc campaigns, create custom audiences for retargeting and frequency set capping.

Create social profiles for relevant platforms, run paid advertisements on Twitter and Facebook.

Administrative & Marketing Assistant

Enter customer files and contracts into company database

Use Excel for tracking sales team yearly closing percentages

Track all leads, their source and appointments

Design and create company monthly newsletter 

Design marketing materials for trade show events

Create marketing trade show calendar: use historical data to decide which to participate in for the upcoming year, create and organize employee work schedules, book employee hotels and be their main point of contact throughout the event

Post updates to all company social profiles, create targeted facebook ads 

Jobsite before and after photos for using in marketing materials, on website and for social media postings

Education

Rasmussen College

20122014

B.S. in Marketing

GPA: 3.87

Mankato State University

20082010

Associate's Degree

General Courses and Business Management

Skills & Experience

Applications

Web Design / Development

Wordpress SquareSpace
Volusion Shopify Plus
Wix Adobe Experience Manager
GoDaddy

Big Commerce

Statemic Pressero
Duda Webflow

Email Software:

Bronto Barilliance
Sales Force/Pardot

Mail Chimp

iContact Constant Contact
SquareSpace Email Octopus



Search Engine Marketing:

Google Merchant Center

Google Analytics (Certified)

Google Ads (Certified)

Moz

Google Tag Manager (Certified) Screaming Frog
Bing Webmaster Tools Majestic
SEM Rush

WebCEO

Google Shopping (Certified)

RankActive

Google Search Console

Ahrefs



Experience

Design:

  • Adobe Creative Cloud (PhotoShop, Illustrator, InDesign)
  • Vimeo, WeVideo, iMovie and Youtube

Reporting:

  • Google Data Studio
  • Microsoft Office 365
  • Google Analytics, GA4 & Search Console
  • Excel Spreadsheets (Power Pivot)
  • Smartsheet
  • Analytics (SEMRush, Web CEO, Google, Clicky, etc.)
  • Hot Jar, Mouseflow (Heat Maps)
  • Agency Analytics

Technical:

  • Html
  • CSS
  • XML Data Feeds
  • APIs
  • Schema Markup
  • Google Tag Manager Setup/Implementation
  • Conversion Tracking

Other:

  • Impact Radius (Affiliate Marketing)
  • Ninja Outreach
  • Survey Monkey
  • Net Promoter Score (Promoter.io)

Certifications

Google Adwords

Google Analytics

Google Shopping

Google Tag Manager