Jeffrey York

Develop and deliver creative content over a variety of media that's both compelling to audiences and irresistible to advertisers.Serve as media and technology consultant in development of strategies for clients attempting to successfully convey their message through today's saturated market.Producer, director, and writer specializing in development of effective mass media creation for businesses and corporations to build marketing share, direct revenue, and recognition. Hire and drive sales team and efforts. Principal responsible for future vision and long term goal setting.Hired to act as Vice President of Creative Services for TagTeam Business Partners. Developed and executed creative and effective marketing campaigns for a diverse range of clients. Designed procedures to increase quality deliverables and generate favorable financial metrics. Oversaw all production related work flow to ensure on-time deliveries and maximize profit. Developed revenue streams and strategic alliances including generating proposals, executing new business pitches and new program development. Managed creative team.Hired to act as Vice President of Marketing for Verde Group, LLC. Led all sales efforts and new business initiatives. Generated pitches and responses for quotes. Acted as media buyer/placement expert for clients.Hired to operate as exclusive Executive Producer for TV Production Factory. Responsible for creative development, new business generation, workflow, vendor hiring and relations, and negotiations.Hired to act as contract Writer/Producer for The Walt Disney Company. Created and produced promotional messaging and other longer form productions for air on Disney's sports related domestic broadcast and cable networks (such as ESPN) and internal clients. Produced CD-ROM/web-based project for ESPN the Magazine to build awareness and participation in their fundraising program.Hired to act as contract Writer/Producer for CT1 Media. Created, developed, and produced program content and promotional messaging delivered via broadcast in a top 30 television market. Prior member, Board of Directors: Burlington Chamber of Commerce. Chair of Website Development Subcommittee.

Development of the Original Programming team from initial development.

Development from conception to broadcast of original programming including half-hour broadcast and online-only content.

Supervise staff and freelance contractors including producers and crew. Primary person responsible for execution of high profile video projects for print properties and corporate headquarters.

Primary cross-matrix liaison ensuring that original programming meets organizational branding standards, client expectations and revenue goals.

Development of social media campaigns for on-air programming properties to increase awareness and audience participation.

Highlights …

In 2011, the Original Programming team was directly responsible for generating the following revenue:

Northeast Living$255,000

Cars.com’s On the Road$113,000

Yearly specials$275,000

Designed and executed innovative marketing strategies, which significantly improved station’s ratings, recognition and revenues.  Spearheaded creative direction for all promotional campaigns and on-air strategies including setting superior quality standards to maximize on-air impact. Built and led team of 6 in all promotions and production activities. Built and managed Master Control department.Monitored commercial projects to assist in development of highly effective mass media messages for clients. Wrote and produced majority of station’s award-winning custom promos, personally handled/oversaw daily promo placement, executed media buys and managed budget. Created FOX 44 Kids News revenue-generating program opening opportunities for students aged 13 to 16 to have hands-on experience in producing content for broadcast. Elected to FOX Broadcasting's Promotional Advisory Council. Served as Secretary. Served on Board of Directors for Champlain Valley Crimestoppers. Volunteered with American Heart Association, Juvenile Diabeties Research Foundation, American Cancer Society.

Researched and tested new technology to determine potential value to organization and clients. Acted as project manager ensuring on-time completion of all video, web-based and CD-ROM projects to clients’ satisfaction. Diverse scope of responsibilities encompassed sales presentations worldwide, identifying client needs and quoting new business. Supervised team of 18 videographers/editors, programmers, developers, and graphic designers. Selected and supervised freelance vendors. Generated and supervised quality control measures to ensure delivery of error-free deliverables.Selected client list I personally handled include Mercedes-Benz, Subaru, Lockheed-Martin, Nortel Networks, Dell, Compaq, Canon, Karl Suss (now SUSS MicroTec), and Waters Corporation.

Worked on high-profile video projects for clients including broadcast networks, advertising agencies and Fortune 100 companies. Worked with ad agency creative directors, video producers and others, effectively managing relationships with a diverse range of personalities while executing multiple projects at the same time.

Collaborated with public to facilitate production of local cable access programming. Built strategic partnerships with educational and government entities for content development. Developed and managed master control department with 6 staff members. Directed all live cable initiative programming including governmental and educational. Maintained fixed and mobile studio facilities. Member of station’s Building Committee tasked to find new site for studios.

Operated and maintained audio, video, transmitter, and satellite equipment. Filled in as news audio engineer and studio camera operator as needed. Periodically directed taped news segments and live weather updates. Served as Technical Director during weather updates. Managed switching from programming to commercials and ensured feeds were of top broadcast quality. Rotated through news, promotions and film departments expanding industry knowledge. FCC Restricted Radiotelephone Operator Permit holder.

Took distance learning computer programming classes for recreation and further my education.

Languages: C, C++, Java (4.0 GPA)

Dean's list. Served as a guest lecturer multiple times while attending as a student.

Hired as teaching assistant in freshman year. Worked in campus computer labs gaining knowledge and experience with computer systems and working directly with students.