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Summary

Assertive, resourceful professional who takes ownership to ensure project and company goals are achieved.  Proven performer in sales, business development, digital marketing and operations management.  Possess high-caliber presentation, negotiation and closing skills.

Work experience

Liaison

biote
January 2021present
  • Led and self-directed a full-scale video production for a LinkedIn Ads campaign targeting practitioners in DFW that resulted in presenting six Biote presentations and two adoptions in 29 days.
  • Educate doctors on the core metrics of their Biote business, which includes the lifetime value of a patient, number of new patients, cost per patient acquisition, and show-up and close rates. 
  • Present to practitioners and medical support staff at monthly regional training workshops about Biote best practices and marketing.
  • Train PDMs on how to prepare and present quarterly business reviews for Biote customers showcasing practice growth, marketing gaps, and establish goals with each practice for the following quarter and year.
  • Train Regional Managers and PDMs on how to position the Patient Reactivation System in order to provide a sustainable marketing solution to bring back and retain Biote patients for existing Biote customers and jumpstart new Biote practices.
  • Created strategic alliances with lab companies and aesthetic laser device companies to help position Biote into existing cash-based medical practices.

Territory Manager

biote
april 2020december 2020
  • Increased the Dallas territory procedure growth by 10% during COVID in seven months.
  • Designed and executed a Patient Reactivation System that focused on rebooking and retaining past and existing Biote patients, generating 10-15 new appointments each month per customer. 
  • Trained the North Texas team on analyzing websites using SEO audit tools to create a SWOT analysis with actionable feedback for Biote customers to boost website ranking, increase Biote patient leads and improve online presence. 
  • Recruited physicians and practitioners to implement Biote into their practice and contribute to development and growth of Biote procedures and nutraceuticals sales.
  • Presented to practitioners and medical support staff at monthly regional training workshops.

Vice President, Business Development - consultant

Digital Guardians
November 2019April 2020
  • Developed and executed medical marketing plans for cash-based medical practices. 
  • Interfaced with prospects and staff to resolve pre-sale questions, delivered product demonstrations and training sessions to customers and company executives.
  • Built capacity by developing and directing the adoption of a SaaS model approach to fix the digital gap between lead generation and paid appointments, which led to a client retention rate of 92% and allowed the agency to become the engine of growth for medical practices.
  • Designed ads copy for omnipresent marketing strategies based on marketing and competitive research and analysis.
  • Monitored paid medical marketing advertising campaigns on Google, LinkedIn and Facebook and optimized based on cost per conversion.

National Sales Trainer & Practice Development Manager - Central US

Restoration Robotics
JANUARY 2018november 2019
  • Achieved over 120% of sales quota in Fiscal Year 2018.
  • Promoted to National Sales Trainer within 6 months of hire date while maintaining territory in the south central region.
  • Led, trained and managed seven practice development managers promoting an open and supportive learning environment that fostered knowledge transfer, competency, and practical application of business consulting and best digital marketing practices.
  • Monitored and facilitated procedural growth--worked directly with Vice President of Business Development, capital sales team, physicians, and clinical team, to leverage business opportunity and increase revenues by adding value to practice setting.
  • Developed tactical marketing plans with the physicians' office regarding market introduction, advertising, public relations, then developed an established timeline to roll out the process.
  • Prepared quarterly regional sales forecasts to determine market growth potential and present corrective strategies for underperforming PDMs and customers to VP of Business Development.

Account Manager - TX, OK, LA

Cynosure
April 2017December 2018
  • Create SEO and ROI reports and analyze metrics to craft individualized marketing strategies.
  • Educate and support over 300 customers with marketing strategies including but not limited to digital program development, internal office branding, patient segmentation and external marketing strategies.
  • Uncover opportunities for up-selling and product placement to expand their practice.
  • Track logistics of sales team and provide leads to meet sales goals and input into Salesforce.
  • Represent Cynosure at Open Houses and other customer events which may include coordination, assistance and presence to help them meet ROI goals.
  • Report activities expected in Salesforce.com and discuss regularly with sales and marketing team.

Practice Development Partner - N. TX, AR, LA

THERMI
June 2016April 2017
  • Responsible for all aspects of customer success including planning, organizing, and implementing all account growth and oversight activities related to the sale and distribution of Thermi consumable products.
  • Surpass sales expectations in assigned territory by 47% in first six months.
  • Responsible for effective territory penetration, coverage and account support to drive sales and increase customer utilization of Thermi treatments and consumables.
  • Educate Thermi customers by providing training, presentations and demonstrations regarding the indications, contraindications, and safety of Thermi products, and how they fulfill the needs of the patient.
  • Empower customers with marketing strategies including but not limited to website and microsite development, social media, business plans, internal office branding, and patient segmentation.
  • Maintain consistent communication with management and capital partners on all matters related to the target territory, including accurate forecasting.
  • Connect capital representatives with potential Thermi customers by extrapolating leads from professional network and existing accounts.
  • Collaborate with capital representatives by identifying the needs of potential Thermi customers and educate them on the role of the Practice Development Partner to secure partnership and close sale. 

regional spa director - consultant

corinthian wellness spa - southlake, tx grand spa - dallas, tx
february 2016june 2016
  • Exceptional trainer and mentor with skills to motivate peak individual performance from team members while driving sustained forward growth momentum.
  • Created marketing plans and business analysis to transition both locations into medical spas.
  • Researched and negotiated the most efficient and cost effective e-commerce platforms.
  • Designed a retail inventory system to track and measure par levels and implemented professional inventory controls, which reduced monthly costs by $17,000.
  • Developed strategic online surveys to measure client interest and needs for the launch of new services and products.
  • Optimized employee pay structure system and established feasible sales goals aligned with industry standards.

Marketing Director and Business Manager - CONSULTANT

Sante Medical Aesthetics
August 2015February 2016
  • Recruited, hired, trained, motivated and held all staff and contractors accountable for representing the Sante brand and as a result, an increase in overall sales by 77% and more than tripled clientele in five months.
  • Developed, implemented and constantly re-evaluated marketing strategies for new and existing services and products based on market research and trends.
  • Designed, created and delivered press releases, scripts for radio personalities, magazine advertisements, and other marketing materials.
  • Oversaw the retail sales operation; set retail and service goals for all staff based on analysis of internal metrics and marketing efforts.
  • Prepared presentations and weekly reports of statistical data related to productivity, marketing and financial performance for Chief Medical Officer and Medical Director.
  • Crafted and maintained protocols and procedures, literature, website and social media sites.

Business and Sales Manager

Neiman Marcus Group
August 2014August 2015
  • Improved sales results of Lancer clinical-grade skin care line to number one rank from number nine within Neiman Marcus stores nationally.
  • Trained and hired freelance estheticians to become top producing brand ambassadors for Lancer Skincare.  
  • Increased sales to +55% over previous year within first three months.
  • Consistently ranked top 5 producing counters in store.
  • Achieved highest Lancer Skincare sales of $25,400 during the one-day exclusive Dr. Lancer’s personal appearance.

Regional Sales Development Partner

Skinphd cosmeceuticals
february 2013August 2014
  • Established largest account in DFW within first month exceeding new account goal amount by 50%.
  • Strategic business development of potential medical, spa and salon partners in designated territory to achieve assigned sales quota.
  • Educated doctors, business owners and management on P&L data evaluation, strategic sales forecasting, and setting and maintaining par levels for professional and retail products.
  • Exceptional trainer and mentor with skills to motivate peak individual performance of team members while driving sustained forward growth momentum.
  • Coordinated new product launch campaigns and special events for new and existing accounts.
  • Hired by partner accounts as an independent business consultant to strategically analyze every aspect of the business to improve overall profits.

Owner and esthetician

riviera spa, highland park
may 2011may 2013
  • Responsible for all day-to-day operations and efficiency of a day spa and salon with up to 30 employees and contractors and set standards for spa appearance and functionality.
  • Recruited, hired, trained, motivated and held all staff accountable for representing the Riviera brand and as a result, an increase in morale, 25% increase in retail sales and 20% in client retention in first year.
  • Increased profit margin by 15% during the first seven months of ownership resulting in a first year gross profit of $33,000 turning around from a loss.
  • Conducted training for estheticians, massage therapists, nail technicians, hair stylists and spa coordinators on product knowledge, retail sales techniques and treatment protocols.
  • Interpreted financial reports, retail sales reports, client retention and new client reports to identify trends, measure productivity and monitor progress.
  • Recreated sales programs, budget goals, and set retail and professional par levels maximizing efficiency and reducing costs.
  • Developed and executed Riviera's marketing strategies and ensured a consistent image was being portrayed.

Paralegal

Bracewell & Giuliani, LLP; Munsch hardt koft & harr, LLP; Haynes and Boone, LLP
August 2000December 2011
  • Researched newly filed lawsuits and created presentations for attorneys to sell our legal strategy to high-profile companies to retain our law firm.
  • Assisted up to four litigation attorneys of different practices at one time with trial preparation, production of documents, preparation of mediations and depositions, and research.
  • Researched and selected legal service companies and negotiated costs for all job agreements.
  • Communicated with attorneys and clients regarding the status of cases, relevant deadlines and ensuring clients’ needs and requests were met.
  • Finalized all on-demand bills and all monthly client bills and resolve small and large corporations' billing discrepancies with firm and vendor invoices.

  • Requested by the same senior intellectual property litigation partner to work with him in different law firms.

CORPORAL, legal service specialist

united states marine corps
august 1996august 2000
  • Awarded the Navy Achievement Medal – recognized by the Secretary of the Navy for superior performance.
  • Handled all phases of management of an office that processed legal matters for over 20,000 members.
  • Supervised, motivated, delegated, disciplined and mentored five legal assistants.
  • Communicated with senior officers and senior enlisted informing them of the status of the legal proceedings of their personnel, courts-martial processing, and advised them of legal options in accordance with the Uniform Code of Military Justice.
  • Interviewed officers and senior enlisted for jury panels to sit on courts-martial.
  • Assumed the role of Legal Chief during absence, which included ensuring accuracy of all cases before Staff Judge Advocate’s signature, coordinating work assignments, and supervising all personnel.

Education

Bachelor of Science in Business Administration

The University of Texas at Dallas
August 2006August 2009

aesthetic program

Aveda institute dallas
September 2010July 2011