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Jennifer Sydow

Business Consultant

Professional Profile

Jennifer is a Consultant at Sand Cherry Associates, with 12 years of globalization and operations management experience spanning the IP streaming, broadband, software and multimedia messaging industries. Jennifer is an integral part of our firm's ongoing success in data analytics, data tracking, device roadmap planning and device feature reporting at the executive level.

Jennifer has led various cross-functional product and feature campaigns for both national and international markets from inception to deployment and is adept at scaling data driven internal business processes to keep up with rapid market growth.

Prior to Sand Cherry Associates, Jennifer worked for Roku as a lead Linguistic Quality Assurance
Project Manager, where she was responsible for managing the E2E testing cycle in Jira for the international UX. 
She also worked for Snapchat as a Localization Product Manager; a role created specifically to
customize the UX for international customers.

Professional EXPERIENCE

  • Data Analytics: Created a data tracking program that collated device deployment data and automated process steps that spanned across multiple teams, this led to deployment of over 2800 devices across multiple regions. Cleaned large sets of data to provide insights to upper and executive level management.  Piloted in-country focus groups that garnered qualitative data on core product features to aid strategic product development for top growth markets. Onboarded online focus group platform and created guidelines and user documentation adhering to strict legal and security usage parameters. Managed communications and playbook. 
  • Device Roadmap Planning: Ensured the timely delivery of cross-functional deliverables by creating Agile roadmap with clear milestones and objectives. 
  • Device Feature Reporting: Created data reporting decks that tracked distribution progress and ensured full regional coverage which rolled up to the executive level. 
  • Product Deployment: Contributed to the launch of a brand-new product by managing the courtesy account program deploying devices for internal training and demo purposes. Spearheaded the launch of additional in-app languages for both Android and iOS platforms, for 18 new growth markets, increasing international reach to over 1 million monthly active users in crucial emerging markets. 
  • Localization Product Management: Led product localization for 5 key emerging markets.
    Created a product localization playbook, streamlining the onboarding of internal emerging
    markets teams and the hyper-localization of market content.
    Program Management: Implemented a product localization scorecard program, to establish
    baseline metrics, localization readiness score, product improvement and prioritized fix
    recommendations.
  • Localization Project Management: Localization of marketing videos using subtitle and
    dubbing. Tactical execution of translation projects for medical device, marketing, advertising,
    packaging labels, and software clients. Managed project budgets and forecasting maintaining
    40% profit margin.
  • Consulting: Created strong partnerships with clients. Educated clients on localization tooling,
    tooling implementation and localization best practices. Educated internal product, marketing
    and engineering teams on localization best practices.
  • Software Testing: Managed linguistic quality assurance testing program. Tested software builds to confirm language and UI accuracy in target languages. Standardized bug reporting protocols across vendors for triage optimization. Mapped product features and team hierarchies in order to automate bug routing in Jira. Managed daily bug triage through Jira dashboards closing out critical bugs before product launch.
  • Software Release: Executed localization release for Android, iOS and client servers and
    troubleshot merge conflicts.
  • Performance Monitoring: Monitored linguistic quality scores and created recourse plans for
    language scores below 90% accuracy. Reviewed tooling and vendor quality to ensure top of the line process quality and efficiencies.
  • ISO-9001 Auditor: Conducted internal process audits to ensure ISO-9001 complacency. Created and documented company's localization process in order to become ISO-9001 compliant.
  • Resource Procurement: Secured and vetted localization resources through a vendor
    management ERP system while adhering to budget and quality restrictions.
    Scaled Internal Processes: Onboarded 1200 vendor contractors into internal ecosystem to
    drastically scale project intake pipeline.

EDUCATION & Certifications

  • University of Colorado Boulder, BA Linguistics
  • Stanford GSB Executive Education, Certification in Design Thinking, 2021
  • Product School, Certification in Product Management, 2023