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Summary

Creative, hands-on, results-oriented marketing strategist with over 14 years of experience delivering high-impact field marketing projects, corporate events, and ecosystem programs across three continents: the Middle East, North America, and Europe. Proficient at designing and executing strategic marketing initiatives that drive pipeline growth, enhance brand awareness, and cultivate trusted partnerships. I am known for generating momentum and visibility through experience-driven marketing and stakeholder engagement.  I am also the Co-Founder of the Women In Tech® Israeli Chapter. We have built a community of more than 5,000 women in the STEM field.

Work experience

Marketing & Ecosystem Strategy Consultant

2019present
LELA Marketing & Communications
  • Led field marketing programs, executive roundtables, and international delegations in collaboration with SaaS startups, innovation hubs, and digital tech companies.
  • Developed integrated marketing campaigns for cybersecurity and space-tech clients, from webinars and panel events to GTM strategies and content marketing.
  • Created multi-touch engagement journeys for pipeline acceleration and investor visibility.
  • Past and present clients: Ikare Innovation, Lime Digital, Women on Stage, UIA ( Quebec & Canada), G-CMO Forum.

Co-Founder & Ecosystem Lead

2020present
Women in Tech® Israel
  • Co-founded the Israeli chapter of the Women in Tech® Global Movement.
  • Created and executed large-scale summits, executive roundtables, and advocacy campaigns.
  • Built brand partnerships with AWS, Microsoft, TikTok, HUJI Innovate, and Streamelements.
  • Led visibility campaigns on gender equity in tech featured in international media.

Marketing Lead, North America

20212022
Ayyeka Technologies, Israel
  • Spearheaded marketing campaigns and digital content aligned with US market entry
  • Managed website redesign, Hubspot integration, and SEO optimization with agency partners
  • Developed executive webinars and GTM events in collaboration with AWS and Google Cloud

Field Marketing Director- North America

20172018
Linkbynet ( acquired by Accenture), Canada
  • Launched cross-border campaigns and strategic partnerships with Microsoft, AWS, and Google Cloud
  • Piloted international B2B marketing and digital transformation campaigns in the IT & cloud sector
  • Managed marketing operations and branding initiatives across EMEA and North America
  • Led end-to-end event logistics for major cybersecurity and SaaS conferences

Multiple roles: Marketing, Partnership & eCommerce Manager

20112017
for L'Oréal, SAQ, Lise Watier, eCOM Events - France / Canada
  • Led multi-channel marketing initiatives for retail brands in digital transformation
  • Managed eCommerce performance, storytelling, and brand consistency across campaigns
  • Produced Canada's leading e-commerce and innovation summit eCOM MTL
  • Secured corporate sponsorships from Amazon, Google, Deloitte, and Air Transat

Education

Master Degree

20092011
Sciences Po Paris, France

M.A. Finance & Strategy - International Business

Bachelor of Arts

20052008
McGill University, Canada

B.A. Political Sciences & International Development Studies - McGill University, Canada

Qualifications

CORE COMPETENCIES

  • Field Marketing (Virtual & In-Person)
  • Event Strategy & Execution ( more than 100)
  • Partner Marketing & Executive Engagement
  • Demand Generation & Pipeline Acceleration
  • Campaign Planning & Content Amplification
  • Ecosystem Development & Community Building
  • Cross-Functional Collaboration (Sales, Product, CS)

Certifications

  • Tools: Hubspot, Salesforce, LinkedIn Suite, Canva, Monday, Webflow, Shopify, WordPress, WIX. 
  • Hubspot Marketing & CMS Certification | Google Digital Garage | HEC Digital Strategy Program
  • Go Global Marketing Program (G-CMO & Hebrew University)
  • Product Marketing Course ( G-CMO) 

Languages

French, English, Hebrew, Spanish