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JESSA HURLEY

EMMY AWARD-WINNING CONTENT DIRECTOR | MARKETING STRATEGIST

about

Jessa Hurley is an Emmy award-winning storyteller and community-builder who excels at content direction — with in-depth expertise in authentic marketing strategies, compelling media, and powerful editorial content. With extensive experience in online education, she specializes in crafting compelling content journeys and strategies for success at each stage of the marketing funnel.

Guided by best practices and a collaborative spirit, Jessa adeptly leads teams in developing captivating content across various platforms and mediums — including online magazines, educational programs, apps, email campaigns, websites, events / summits, blogs, social media, books, audiobooks, and broadcasts. Her passion lies in working with organizations dedicated to health, wellbeing, and resilience.

Prior to moving to California, Jessa grew up in the Oregon mountains in a subterranean house — similar to a Hobbit or rabbit dwelling. 

                                                           ________________________

                                 🌟 Content Direction & Marketing Strategies 🌟
                              Expert in Social, Emotional, & Physical Wellbeing

Career highlight: producing a 2x Webby Award-winning women's health website, where Jessa advised partners — including Oprah.com — on content development and audience engagement.

She bring heart, humor and humanity to the following:
 
 ✦ Social Sciences • Behavior Change • Mental Health
 ✦ Women's Health • FemTech • Menopause
 ✦ Lifestyle • Personal Growth • Meditation
 ✦ Nutrition & Organics • Longevity • Medical Conditions
 ✦ Sustainability • Waste Reduction • Packaging

 Jessa's Strengthsfinder "Superpowers":

⦿ Communication ⦿ WOO (Winning Others Over) ⦿ Developer

Experience

Nov. 2016Present

Content Director | Marketing Strategist

Jessa Hurley Content Consulting for Health & Wellbeing

Provide content direction, cutting-edge marketing strategies, and online educational journeys for mission-driven companies.

Compassion Institute — Developing marketing strategies, email campaigns and content for compassion-focused online courses developed at Stanford University and based on the latest psychology, neurology and contemplative science. Program enrollment more than tripled from the previous year. Trainings offered to health and law enforcement professionals. Nonprofit founded by Thupten Jinpa, Ph.D, principal translator to H.H. the Dalai Lama for 35+ years.

Longevity Playbook (Formerly Great Age Reboot) — Supervised content direction for an innovative health and longevity app co-founded by Chief Wellness Officer at the Cleveland Clinic and bestselling author Michael Roizen, MD. Created educational content journeys designed to maximize user engagement, supervised the writing team and developed a cohesive app style guide. Role included making complex medical concepts accessible to wide audiences. 

Tides (a nonprofit and philanthropic organization) — Oversaw content that highlighted collaborative COVID-19 relief and healthy democracy efforts. Produced humanity-centered videos that increased awareness of initiatives supporting healthy individuals, communities and the environment.

Sample Titles Written:
❖ At-Risk Elders Serve Critical Roles as “Wisdom Keepers” & Caregivers in Native Communities During the Pandemic
❖ Going Above and Beyond: Essential Workers Bring Heart to Homelessness During COVID-19
❖ Project N95’s Rapid Rise to Support Frontline Healthcare Workers

Sample Videos Produced/Written:
❖ DISH: Delivering Innovation in Supportive Housing
❖ PODER: Partnering to Bring Bold Ideas to Life

KQED (San Francisco NPR | PBS affiliate) — Implemented integrated marketing strategies and high-impact educational media programs for students and teachers; coordinated industry outreach events and conferences.

The Institute for Responsible Technology's 90 Day Lifestyle Upgrade online program — Managed, edited and wrote educational course materials on organics, behavior change and health conditions; course generated $200,000 during the two-week launch.

Apr. 2013Oct. 2016

Audience Engagement Manager | Content Marketing Manager

The Shift Network

The Shift Network is a transformative online education company serving over 3 million people worldwide with a mission to create a sustainable, healthy, peaceful world.

  • Strategized and collaborated with thought leaders and interdisciplinary teams in the creation of digital content and compelling events on topics including mindfulness, conscious parenting and human potential.
  • Managed new blog, applying cutting-edge marketing strategies to build trust and awareness. Time-sensitive articles achieved upwards of 50,000 unique page views.
  • Reached up to 1 million users and engaged 50,000 in a single post by supervising social media — from concept to design to partnerships.
  • Wrote web content for online courses and virtual summits, including The Winter of Wellness which attracted over 50,000 registrants.
  • Led quirky, energizing exercises on topics from employee wellness to "show and tell."

Emmy Award-Winning Producer | Writer

Life Lessons (XETV)
Produced Life Lessons television documentary specials and associated study guides, sponsored by major health organizations and disseminated in high schools and non-profits. 

  • Be Inspected, Not Infected
    Emmy Award: Best Educational Program
    Subject: Youth and sexual health

  • A Dose of Reality
    Emmy Award & Golden Mike Award: Best Documentary
    Subject: Youth and prescription drug abuse

  • Truths and Consequences
    Golden Mike Award: Best Documentary. Emmy Award nominee:  Best Documentary
    Subject: Teen alcohol use and behavior change

  • A Community at Risk 
    Subject:  HIV/AIDS in the heterosexual African-American community

Samples: Apps, Courses, blogS

Video Samples

Education & Certifications

Compassion Cultivation Training© (CCT™) with Dr. Erika Rosenberg

Compassion Institute (CI)

CCT™ was developed in 2009 at Stanford University by principal author Thupten Jinpa, Ph.D, with contributions from CI's Founding Faculty.

Certified Content Marketing Specialist

Digital Marketer

Content marketing mastery course focused on content strategies that drive more visitors, engagement, and sales.

"What Matter's Most" Productivity / Leadership Course

FranklinCovey

Affiliations

"Vintage" Portfolio Items

Achievements

  • Certified Content Marketing Specialist from Digital Marketer

  • Judge for the International Webby Awards

  • Winner of 2 Emmy Awards:
    Best Documentary &
    Best Educational Program

  • Winner of 2 Golden Mike Awards: Best Documentary

  • Winner of 2 Webby Awards: Best Health Website (Team)

  • Graduate of Compassion Cultivation Training© (Compassion Institute)

  • Certified Proeditor (Producer + Editor) from BAVC

  • 12+ Book titles published by major publishing houses

  • Certified Career Transition Coach

  • Recipient of Common Council’s Mesa Refuge Writing Residency 

  • Panelist for Pitzer College's Women of Vision Symposium

  • Volunteer for Challenge Day (Resilience for Youth), Red Cross, Lifestyles of Health & Sustainability (LOHAS)

KEY competencies

  • Editorial Direction
  • Digital Marketing Strategist
  • Online Education & e-Learning Consultant
  • Audience Engagement
  • Media Production
  • List-Building / Email Campaigns 
  • Storytelling
  • Community-Building
  • Social Media Management
  • Creative Direction
  • Content Management / CMS 
  • Project Management (Jira, Asana, Trello, ClickUp, etc.)
  • Developmental Editing
  • Educational Experiences
  • Event Production / Online Events

Testimonials

I worked with Jessa for 3 years, mostly as her supervisor, and loved every day of it. I really appreciate Jessa's compassion & quick, intuitive understanding of what makes people tick—a quality that translates into skilled writing and content.
—Alison Marks, Director of Summits, The Shift Network

Jessica has been instrumental in helping our team raise the bar and garner numerous Emmy-winning broadcasts. She's highly intelligent, capable & dedicated to her crafts.
—Aaron Krummel, Creative Director, SweetSalt Productions

Jessa goes above and beyond and is well-rounded in the language of transformation, health and wellness. She holds high standards of professionalism and I trust that she can deliver 100% of the time.
—Jennifer Helene Popken,
Director of Online Programs, Hippocrates Health Institute

Jessica was extremely valuable to the team not only for her wonderful writing ability and creative ideas but also for her ability to manage a project and communicate the needs of the team to senior management.—Deirdre Bianchi, Senior VP Scheduling & Program Strategy, CNBC / NBC Universal

In her role as Content Director, Jessa was clear, sharp, and insightful, she was an able editor, and was always pleasant to work with.
—Daveed Benjamin,
Co-Founder, Pacha's Pajamas

I worked with Jessa for 4 years and I found her to be incredibly creative, a great writer and editor and a true team player who always had her eye on others feeling supported.
—Ben Hart, VP Marketing & Media,
The Shift Network

Jessica is a perfect storm of enthusiasm, professionalism, grace, intelligence, and overall awesomeness.
—Dixie Feldman, Editorial Director, MTV Networks

Jessa is very bright, creative, innovative, and committed to getting to a great result. She's a pleasure to work with!
—Stephen Dinan, CEO,
The Shift Network

Published Books

Author/Co-Author/Editor for major publishing houses:

ADDITIONAL achievements & Interests

  • Red Cross Disaster Training

  • Franklin Covey's What Matter's Most (Productivity Course)

  • Co-Founder, Alameda Co-Working Collective; Founder, Davis Writers' Salon

  • Travel, storytelling around the fire, film, yoga, camping, reading, DIY, youth empowerment, personality typology (the Enneagram), sustainable products/packaging, hot springs, dancing, social sciences