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CONTENT DIRECTOR | DIGITAL PRODUCER

about

Jessa Hurley is an Emmy award-winning storyteller and community-builder excelling at content direction, with in-depth expertise in compelling media, powerful editorial content and authentic marketing strategies.

Using best practices and her collaborative spirit, Jessa leads teams in the creation of content for online educational journeys, websites, events, blogs, social media, books, audiobooks and broadcasts. She enjoys working for organizations that offer products, education or services in the fields of health, wellbeing and resilience.  

Prior to moving to California, Jessa grew up in the Oregon mountains in a subterranean house—similar to a Hobbit or rabbit dwelling. 

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                                  DIGITAL PRODUCTION & CONTENT STRATEGIES
                 Focusing on Health, Wellbeing & Resilience for Individuals & Communities

Career highlight: producing a 2x Webby Award-winning wellness website, where I advised partners — including Oprah.com — on content development and audience engagement.

I bring heart, humor and humanity to the following:
 
• Behavior Change • Resilience • Mental Health
• Lifestyle • Personal Growth • Meditation
• Social Emotional Learning (SEL) • Youth Issues 
• Nutrition & Organics • Medical Conditions & Research
• Career Coaching • Employee Wellness • Team-Building

• Disaster Relief • Thriving Communities
• Sustainability • Waste Reduction • Packaging

My Strengthsfinder "Superpowers":

• Developer • Communication • WOO (Winning Others Over) 

Experience

Nov. 2016Present

Content Director | Media Producer

Jessa Hurley Content Consulting for Health & Wellbeing

Provide content direction, marketing, and digital media production services.

Compassion Institute — Developing marketing strategies, campaigns and content for compassion-focused online courses developed at Stanford University and based on the latest psychology, neurology and contemplative science. Nonprofit founded by Thupten Jinpa, Ph.D, principal translator to H.H. the Dalai Lama for 35 years.

Tides (a philanthropic partner and non-profit accelerator) — Supervised content that highlights collaborative COVID-19 relief and healthy democracy efforts. Produced humanity-centered videos that increased awareness of initiatives supporting healthy individuals, communities and the environment.

KQED (NPR | PBS affiliate) — Implemented integrated marketing strategies and high-impact educational media programs for students and teachers; coordinated industry outreach events and conferences.

The Institute for Responsible Technology's 90 Day Lifestyle Upgrade online program — Managed, edited and wrote educational course materials on organics, behavior change and health conditions; course generated $200,000 during the two-week launch.

Apr. 2013Oct. 2016

Audience Engagement Manager | Content Marketing Manager

The Shift Network

The Shift Network is a transformative online education company serving 1.3 million people worldwide with a mission to create a sustainable, healthy, peaceful world.

  • Strategized and collaborated with thought leaders and interdisciplinary teams in the creation of digital content and compelling events on topics including mindfulness, conscious parenting and human potential.
  • Managed new blog, applying cutting-edge marketing strategies to build trust and awareness. Time-sensitive articles achieved upwards of 50,000 unique page views.
  • Reached up to 1 million users and engaged 50,000 in a single post by supervising social media — from concept to design to partnerships.
  • Wrote web content for online courses and virtual summits, including The Winter of Wellness which attracted over 50,000 registrants.
  • Led quirky, energizing exercises on topics from employee wellness to "show and tell."
Jan. 2011Jan. 2012

Content Director | Media Manager

Pacha's Pajamas | BALANCE Edutainment

BALANCE is an award-winning EdTech firm that creates “nutritious” youth-centered entertainment  — including videos, apps, books and music — promoting social and environmental awareness.

  • Developed and managed video, audiobook, animation, web and book content.
  • Built website using Wordpress; collaborated with design and programming teams.
  • Implemented successful audience engagement and social media strategies.
  • Supervised scripts and youth participation for acclaimed audio book/musical album; Artists included Mos Def, Cheech Marin and gifted young performers and activists from across the country.

Emmy Award-Winning Producer | Writer

Life Lessons (XETV)
Produced Life Lessons television documentary specials and associated study guides, sponsored by major health organizations and disseminated in high schools and non-profits. 

  • Be Inspected, Not Infected
    Emmy Award:  Best Educational Program
    Subject:  Youth and sexual health

  • A Dose of Reality
    Emmy Award & Golden Mike Award:  Best Documentary
    Subject:  Youth and prescription drug abuse

  • Truths and Consequences
    Golden Mike Award:  Best Documentary. Emmy Award nominee:  Best Documentary
    Subject:  Teen alcohol use and behavior change

  • A Community at Risk 
    Subject:  HIV/AIDS in the heterosexual African-American community

Samples: PROGRAMS, blogS, social Media

Writer, Editor, Content Director

Recent Video Samples

Education & Certifications

Certified Content Marketing Specialist

Digital Marketer

Content marketing mastery course focused on content strategies that drive more visitors, engagement, and sales.

"What Matter's Most" Productivity / Leadership Course

FranklinCovey

Affiliations

"Vintage" Portfolio Items

Projects and writing samples from my older archives.
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