- Successfully proposed a strategy for brand differentiation between our company's two largest brands which was very well received and is currently being implemented
- Collaborated with team on website redesign when moving from Commerce Server to EpiServer platforms. Aspects included site architecture, design, usability, and content
- Maintained and regularly updated content on our homepages and all category and landing pages for two of our brand websites
- Executed promotions and campaigns while working with other departments(Creative, A/B Testing, Web Development)
- Ideated display advertising concepts and worked with Creative Department to create ads for our vendors to use in targeting new customers
- Reported on campaign performance using metrics from Adobe Analytics and used data to make changes and optimize results