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A driven, charismatic and creative young professional with extensive experience in the creation and implementation of PR, marketing and social media strategies across multiple channels and client types, developing a presence across emerging and established platforms, as well as assisting with the management and booking process.

Work History

Electric Collective

Oct 2021Present

Publicity Specialist

Electric Collective is one of Australia’s most sought after creative communications agencies, dedicated to developing brands with an innovative, integrated approach across the agency’s Fashion, Lifestyle, Beauty and People+Planet divisions.

- PR strategy building and client presentation

- Client liaison and account management

- Strategic media outreach and pitching via phone and email

- Brand partnerships for Summer Camp Festival 2022 and Supercalla Private Properties

- Co-ordinating talent interviews over multiple timezones, across broadcast, print and digital

- Media database research

- Press release creation

- Assisting with influencer and VIP outreach

- On-ground event experience: Romance Was Born AAFW, Chivas Regal x Balmain, FELLR Land of Fizz Launch

- Event curation from venue booking, to sourcing food sponsors, to curating entertainment and production

- Guest list and front of house event management

- Creating daily, weekly and monthly reporting to clients via email and Streem

- Co-ordinating media send-outs via couriers and postage

- Press checking and clipping

- EDM and newsletter creation through Mailchimp

- Managing and delegating to junior staff and work experience placements

- Sourcing event quotes 

Clients and projects include: Summer Camp Festival 2022, Chivas Regal x Balmain Launch, Mary's Underground, FELLR A Land of Fizz Launch Event, Romance Was Born AAFW Show, FISHBOWL/FISH SHOP/FSH MKT, Unyoked, The Glenlivet, Scott Marsh, Belongil Beach Italian Food, Smith & Daughters, Supercalla Private Properties

Oct 2017Sept 2021

Publicist

A boutique, independent PR company looking to spread the passion we have for music to the masses. Collected PR look to relinquish the dreaded publicity template because one size doesn’t fit all.

Selected responsibilities include:

- Develop and project manage simultaneous release strategies to communicate artist stories and build audiences to achieve client goals

- Prime contact for external stakeholders including managers, labels, distribution partners, promoters, artists and publicists

- Service releases to community radio, triple j and commercial radio via email, phone and face to face

- Creation of all press releases, packs and bios

- Pitching to lifestyle brands like General Pants to formulate lucrative partnerships for both parties

- Built strong relationships with online, print and TV media across music, culture, fashion and sport both in Australia and internationally

- Facilitating photoshoots, live streams, recorded performances and interviews both on-ground and over the phone

- Pitching to independent playlists, sync agencies and live streamers 

- Crisis communication management for NYE in the Park 2019, Bad Friday 2019 + 2020, HIDDEN 2019 + 2020 and Snow Machine Festival 2020 in Hakuba, Japan

- Collate all live reports and clippings

- ARIA Red Carpet experience

- Client sourcing and curation

- Assist in the artist management duties for Katie Noonan, KLP, Thandi Phoenix, Woodes and Just A Gent

- Proficiency in Mailchimp, Squarespace, Dropbox, Coveragebook, AIRit, SubmitHub and Spot On Track 

Projects include: Fatboy Slim VS Australia featuring Shane Warne, The Prodigy, Bad Friday 19/20, Snow Machine Festival 2020, Wiley, Thandi Phoenix, KLP, TOTTY, I Know Leopard, Katie Noonan & Woodes. I also lead the PR strategy for NYE in the Park 2019 which sold out of its 14,000 tickets prior to gates opening. 

Musicland

Oct 2014Oct 2017

Publicity, Social Media and Marketing Consultant

An entertainment consultancy company with a focus on two main areas, music curation and venue marketing.

Selected responsibilities include:

- Event publicity and advertising covering all mediums, specifically online, centralised to Sydney

- Creating and managing ad campaigns via Facebook Business Manager, using insights and sales patterns to influence strategy

- Creation and implementation of social media strategies for venues and events with deliverables, keeping with shifting trends

- Assisting in booking event line ups 

- Curating live Facebook streams in-venue

- Working with designers to create custom Instagram/Snapchat Filters

- Planning and formation of venue's newsletters via Mailchimp and MyGuestlist

- Creating and editing quality video content to be used on social platforms

- Contracting and working with a designer to create effective artwork that connects with a desired audience and meets a clients brief

- Booking, producing and delivering advertising in online and print mediums

- Using Xero accounting for invoicing and budgeting

- Update and maintain websites in Decal

Projects include: Over The Moo Dairy Free Ice Cream Truck, Flicks at The Greens, The Brewery Yard Markets, Street Food Circus

Cardinal Spin

Aug 2014Aug 2014

Work Experience

A full service communications agency, specialising in all areas of communications, public and media relations, publicity, events, and vip/celebrity engagement.

Selected responsibilities include:

- Pitch and develop key features, editorial and general publicity for key online and print media

- Detailed reporting to superiors 

I worked on the Golden Age Cinema project.

Shake Appeal/ Reckoning Entertainment

Jun 2012Jul 2014

Publicist

An era of publicity, marketing, consultancy, events management, artist management and social networking.

Selected responsibilities include:
- Develop and sustain relationship management with media. Pitch and develop key features, editorial and general publicity for all online media, street press and regional print media

- Scheduling, coordinating and facilitating artists promotional activities including interviews, photo shoots, meet and greets, live streams both on-ground and over the phone

- Coordinate all radio plugging of material as well as promotional activities across all tiers of radio: Commercial, ABC, Community and online stations. Employed as commercial radio plugger for all Shock Records roster

- Personally serviced Double J, triple j Unearthed, FBi, 2SER and Rage

- Writing press releases, bios and content for tours, albums and projects to be circulated to media outlets nationally and published online

- Tastemaking developing artists to larger publications for future pitches

- Assist with social media strategies and implementation for selected artists and festivals, as well as the day to day maintenance of the Shake Appeal socials

- Curating and creating promotional content, initiatives and EDM’s via Mailchimp

- Sourcing media partners for tours and events, connecting brands with a larger audience

- Co-ordinating festival app creation

- Assisting in the creation of timelines for a release or tour cycle and assuring the achievement of deadlines and milestones

- Assisting in the management duties of Regular John and Davey Lane, including song selection for track listing/singles, images, artist branding 

- Database management, including identifying and adding new targets

- Conducting festival meet and greets 

- Extensive usage of Play MPE, AIRit

- Answering all customer enquiries via the Fat As Butter info email

Projects include: Fat As Butter Festival, Davey Lane, Public Enemy, Come Together Festival, Good Charlotte, RUFUS, Citizen Kay, Chance Waters, The Tallest Man On Earth, They Might Be Giants, Harbour Party, The Vines, etc

Education

The University of Sydney

Jan 2017Feb 2017

Adobe Premiere Pro Course: Level 1

This Adobe Premiere Pro course covers all the fundamental and comprehensive methods, tools and techniques enabling you to get your video message across fast with maximum impact using the powerful, flexible editing capabilities of Adobe Premiere Pro.

Australian Institute of Music

Jan 2011Jun 2012

Bachelor of Entertainment Management

This course combines excellent business management education with a creative focus. Course content meets the demands of today’s fast-paced and ever-evolving entertainment industry, examining both the artistic and the commercial sides of the business, as well as exploring the dynamic between the two.

Projects included establishing the Inaugural AIM Together Now Conference and after party as one of three project leaders.

Volunteer Experience

Secret Garden Festival 

Secret Garden is a collective effort of volunteers, artists, crew and patrons, all investing money and time into making it one hell-of-a festival with all proceeds going to charity.

Major Raiser

We organise awesome nights out, with awesome live music...for great causes. Causes that mean something to you.

Referees

Jake Annesley

Pulse/opr Agency

Senior Account Director

0416 517 476

Jesse Flavell

SUM Management/Collected PR

Director

0419 037 994

Darren Ong

Musicland

Manager

0401 580 595

 

Nik Tropiano

Shake Appeal/Mothership

Director/Marketing Manager

0417 051 514