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Passionate Leader & Customer Service Enthusiast with 25 Years of Work Experience.

Hard-working Father of 3 with a Positive outlook on life. 
All Things are Possible.

Work History


CEO & Senior Consultant

Videira Group Konsult AB

Consultant in several larger building projects in the Stockholm region involving 


CEO & Owner

Videira Group LTD

Managing a startup providing tailor made staffing 6 consuting services in Sweden. The Company is UK based. In 2017  managed an aquisition of a Company in Ukraine; REDCO Red Consultants.  

Oct 2013Apr 2016

Business unit manager


Lead the service department through Change management aiming to strengthen financial result and increase the operational capabilities.

Headcount 65 , P&L responsiblity, Extensive service vendor network and external contact center.

Results metrics:

Service Sales: +100%
Financial Result +400%
Sick leave -33%
Overtime work -38%

- New Organizational setup
- Service ERP Procurement and implementation
- New cars, clothes, warehouse facilities
- Nationwide Recycling setup

Oct 2011Oct 2013

Scandinavian Service Manager

LG Electronics Nordic AB

 Managing the operation of LGE service in Scandinavia(Sweden, Norway & Denmark).

1. Eliminating Major Data-Liability (fraud) Operation affecting Several Consumer Electronic  Brands.

2. Implementing Best in Class Scandinavian Centralized TV & AV Repair Site with average 2 calendar days turn-around-time.

  • Developing strategy & optimizing network.
  • Controlling cost and quality through KPI management.
  • Representing LGE at the major Scandinavian consumer electronics associations.
  • Driving service cost reduction and profit innovation by utilizing network for out of warranty billing.

Mar 2008Oct 2011

Service Manager

LG Electronics Nordic AB

Managing the Service Network of Home Entertainment & Domestic Appliances in Sweden.

1. Leading the Startup of Nationwinde Exclusive Home Appliances Service Network resulting in Reducing Service Cost & Raising Customer Satisfaction.

2. Leading Best Practice Project in Defective Return control management Resulting in 80% manual Labour Reduction and Dramatically Increased Quality.

3. Co-handling project " In-Store MOT(moment-of-truth)" aimed to increase Brand Awareness as well as Raising Service Quality. Project awarded" Business Excellence" and nominated to Global Best Practice.

4. Implementing Net Promoter Score in the Nordic region to Measure and Analyze Customer Satisfaction.

Jun 2006Mar 2008

Service Manager

LG Electronics Nordic AB

Managing the the white goods service network in Sweden and Norway as well as Providing technical support.

1. Awarded Nordic " Grand Award" for Tear Down & Redesign Project (SIX SIGMA)  Presenting the Strategy and Insights for of our Nordic Service Operation for European Leadership and for LG Electronics Global CEO(SS. Kim).

May 2004Jun 2006


VVT Vitvarutjänst

Managing the White Goods Service Company. Providing service and installation for White Goods Authorized Service Center for LG, Samsung, Gram, Beko, Norcool and several other brands. Third largest Swedish service provider of LGE Domestic Appliances 2005. 


Driver, Salesman

Hemmabutikerna (White Goods Store)

Working in a Domestic Appliances Store, doing "Everything".  


Insurance Clerk


Assisting Sales-Offices in Registering Unit-Linked Capital Insurance Products. Controlling Legality of the linked Beneficiary Policies.



Team Power Hårdstedt AB (Staffing Company)

3 assignments:

1) Converting Consumer Credits at a Banking Merge.
2) 2nd level Technical Support for End Users of the IBM KBT Banking Main Frame Server System.
3) Administered Unit-Linked Capital Insurance Products.


Conference Coordinator

Palladium Event & Conference/United Event

Managing sales and Coordinating Conferences both Domestic and Abroad.


Salesman, Project Leader

Nero & Partners Conferences

Worked as a Salesman and Project Leader.  The Project leadership entailed making a Quotation based on Negotiating with Suppliers and Controlling the execution of the project including cost control. High profiles clients such as Oracle, Mercuri Urval, Cap Gemini and SEAT.




Assistant at Stefanskolan (1 year) I helped the school director with all kinds of work. Keeping track of student files, working in the dining room at occasion. Worked as substitue teacher in following subjects: English Grade 5-6, Mathematics Grade 8, Gymclass Grade 9 

Example of KPI based on Change Management 2013-2015


Feb 2015Jun 2015

Performance Based Leadership


Leadership Education

Mar 2014Mar 2014



Course and Certification in Executing the Working Enviroment Safety Limitations and Considerations for Construction Work.

Mar 2014Mar 2014



Course and Certification in Planning the Working Enviroment Safety Limitations and Considerations for Construction Work.

Sep 2013Dec 2013

Portuguese in the World Course

Stockholm University

Course aimed at Portuguese Culture and the Portuguese language.

Feb 2013Jun 2013

Portuguese for Beginners 2

Dalarna University

Oral Language Proficiency , Written Language Proficiency, Portuguese Culture and Society Course.

Aug 2012Jun 2013

Disability Science

Linköping University

Stydying the psychological perspective on Disabilities.

Sep 2012Jan 2013

Portuguese for beginners 1

Dalarna University

Basic Language Proficiency level 1 & 2.

Aug 2012Nov 2012

"Introduction in Psychology" Course

Kristianstad University

Basic Knowledge of modern Psychology (mainly Cognitive Psychology).

Business representative in :

Oct 2013Present

The Swedish Association for Household Appliances (EHL)

Representing Cylinda
Oct 2011Aug 2013

The Norwegian Consumer Electronics Trade Foundation (Elektronikkbransjen)

Representing LG Electronics
Mar 2008Aug 2013

The Swedish Consumer Electronics Association (Elektronikbranschen)

Representing LG Electronics
Oct 2011Aug 2013

The Danish Consumer Electronics Association (BFE)

Representing LG Electronics