John Alfred Hustvedt

My Payback initiative -  in order to getting new perspectives in life I work nightshifts every third weekend at klinikk for psykisk helsevern at Helse Stavanger. This is a hight security ward, with patients primarily admitted involuntarily under the Mental Health Care Act, Chapter 3 (involuntary care) or Chapter 5 (court-ordered treatment).

Managed customer relationships as part of the Large Corporate and Public team, contributing to Dustin's growth in Western Norway. One of two (later three) team members based in the Stavanger office, ensuring regular face-to-face engagement with customers.

The Stavanger office grew from NOK 30M in 2021 to NOK 200M in 2025 (Dustin financial year ending August 31, 2025).

Hired as Sales Director after the COVID-19 outbreak to support the integration of Simplify and ECIT. As part of the management team, responsible for sales and marketing, driving business development, organizing customer events, recruiting and training staff, and contributing to strategic planning.

Played an active role in the ECIT merger process, built a strong client portfolio, maintained professional networks, and pursued continuous professional development. Left upon completion of the Simplify integration.

Under his brand DocuMentor, John Alfred Hustvedt operated as an independent advisor on long-term contracts within the IT, imaging, and software industries. He managed major projects, including bid strategies, contract negotiations, and service implementations, for clients such as Xerox, Redningsselskapet, Asolvi, and ECIT. Projects included documenting and implementing strategy for large accounts, developing bidding and tender programs, and participating in industry initiatives aimed at opening doors. Contributing to business development, building client relationships, supporting sales organizations, and playing an active role in strategic projects, including mergers and acquisitions.

Member, Independent Advisor, and Consultant to global clients interested in the imaging, printing, and copier industry, as well as the managed services sector. GLG is transforming how the world's top professionals share expertise. I perform consultation projects for clients worldwide, mainly through conference calls and the development of reports and papers.

X-Partner Stavanger was Norway’s largest reseller of Xerox products and services. As Sales Manager, I was responsible for the entire profit and loss (P&L) statement and sales budget, including the sales team.

Responsibility included successfully transforming its successful but traditional and transactional business into Norway’s leading provider of Managed Print Services while continuing to meet sales targets throughout the transition.

The main success parameters were defined as an NOK revenue target, a recurring revenue share of more than 40% within 3 years, and the number of devices under management.

Major achievements

• 100%+ of sales budget for both full years while driving the transformation of the business model
• 48% recurring revenue share ahead of schedule, with more than 2000 devices under management; successfully secured 2 out of 3 key megadeals; successfully secured the first multi-country MPS contract; established a new business model, including a new revenue recognition model, end-customer contract, and service delivery model for our Managed Print Services business.

During my 14 years at Xerox, my formal title changed, but my responsibilities and passion remained constant: growing Xerox revenue from named and large accounts across Norway and the Nordics by addressing their long-term imaging needs in the most intelligent way.

I managed the entire customer engagement lifecycle, from initial sales and bid responses to contract negotiations, implementations, service development, and contract reviews.

In recent years, I served as the senior point of contact (NAM/KAM) for several major enterprises, leading some of Xerox's most significant wins at the time, including Statoil (Equinor), Halliburton, Schlumberger, Subsea7, ABB, Aker Solutions, FMC, the City of Bergen, and Aibel.

Achievements

• Secured numerous large contracts across Norway, spanning multiple territories.
• Participated in global account teams implementing global account coverage strategies for named accounts, utilizing both direct and indirect fulfillment models.
• Developed Account Management Programs for the Nordic organization, incorporating both direct and indirect fulfillment approaches.
• Created account coverage strategies, including action plans, dealer fulfillment contracts, and dealer payment models for sell-through routes to market and indirect channels.
• Early adopter of an as-a-service model for managing large fleets of output devices for complex clients.

Received Employee of the Year award in 2009 and earned various honors and awards from senior European leadership Management for outstanding business and team achievements.

Employed by new owners of the Xerox Partner sales office in Haugesund. Under my management, we increased revenue from NOK 2 million to NOK 15 million by significantly changing our market approach, speed, and activity levels. In 1996, Xerox awarded me the “Best of the Best” award for achieving the highest market share among Xerox channel partners in Europe. I revised the sales process, established account management programs, and developed effective strategies to enhance quality and increase win rates in large bids and tenders.

General line sales rep, selling copiers and fax machines in my region. Achieved early success with larger bids by securing early adoption of automated fax systems for local hospitals and established frame agreements with local authorities, exceeding sales targets for copiers. Promoted to Senior Sales Rep in 1992.