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Passionate Business Development and Sales Professional with 25 plus years in sales, business development and project management roles. Offers consistent and proven track record, demonstrating a structured and systematic approach of making things happen. 


John Alfred Hustvedt comes with more than 25 years’ experience in B2B sales in office imaging and IT industry. Delivering business results by building long-term relationships with customers and business partners in both «sell to» and «sell-through» routes to markets. He works with equal enthusiasm and respect for his co-workers whether he supports local sales reps, works with C-levels, or gives presentations for larger or smaller groups. Recent work history includes managing national and international contract negotiations, as well as managing bid responses, major implementation projects, performing assessments large and complex client, dealing with all levels of contacts, from users, though C-levels of large corporations and organizations. Experience also includes Service Management software, and business development developing, go to market strategies in new territories, as well as managing OEM relationships.

Within the office imaging industry, John Alfred Hustvedt is recognized as an industry specialist in Managed Services, a public speaker at international MPS conferences and a member of the Managed Print Services Association (MPSA). His interest in technology and curiosity to innovation led him to Zigurat Innovation & Technology Business School when he is currently part of the 2019/2020 class of its Digital Business Global MBA about digital transformation and disruption. The program has been designed to help implement and master the challenges of digital transformation, and upon completing, it is my goal to have gained a better understanding of the innovative methodology and how digital tools can improve the strategies and processes of the businesses.

At home in Stavanger Norway, he shares the house with his domestic partner through 18 years, Tone. His two adult daughters 27 and 30, grandson and granddaughter live in Haugesund, Norway. John Alfred splits his spare time between his family and his work as a volunteer for Norwegian Society for Sea Rescue (Redningsselskapet) where he, as a Captain, manages a crew of four in an all-weather operation at sea.

Work experience


January 2019

Independent advisor to the imaging industry. Working with dealers and OEMs on business development. Strategy coaching and business model development.

Currently managing Strategic Business Development for a new upcoming Norwegian VAR. Tasks include building Bid & Tender support programs, developing as a service sales strategy, support the Major Account processes with operations sales activities, and to support management with M&A activities. 

Director Business Development

April 2018February 2019

Contracted as Director of Business Development responsible for strategic business development of the Evatic product and print industry within Asolvi AS. Responsible for engagement with print producers and other key partners within the industry. Offering strategic support to the Asolvi sales organisation and management team. 

Business Development Manager

Xerox Large Account Operations
May 20162018

Contracted by Xerox to help inspire and refuel direct and indirect sales organisation and start to win back business. Secured three new business relationships with large key customers on print as service contracts.


advisor | owner
Dec 2013May 2016

DocuMentor is an independent advisor who applies best practices and commercial synergies to organizations who wants to improve their success rate in selling managed services. Helping businesses realize if they need to innovate the way they do business today to succeed in tomorrow’s business environment. That it is no longer enough to sell to customers; you also need to be significant to them.

DocuMentor also works with end users who are looking to acquire a managed service or imaging hardware.

Major achievements

  • Contracted by Xerox as project manager to manage the bid strategy, bid response, service development and finally to implement a mega-deal public sector MPS contract. The contract comprised moving 5000 devices and implemented advanced print services in 8 local governments and close to 1000 business addresses.
  • Developed the Go To Marked Strategy for a Norwegian software start-up, which offers a revolutionary security software to the customers globally. DocuMentor was responsible for developing the strategy document, and to act as a doors opener with the global print industry.
  • Developed and carried out a Social Media and activity-race for boat owners. Developed, implemented and managed the pilot competition concept during summer 2015. KPI achievements show 20% growth in memberships, 35% growth in no. of followers, and 29% growth in PTAT ratio. 

Advisor and Consultant

GLG Council
Apr 2014Present

Member, Independent Advisor and Consultant to global clients with interest in the Imaging-, Printing- and Copier-industry and managed services industry.

GLG is transforming the way the world's top professionals share expertise, and I perform consultation project for clients worldwide, primarily through conference calls and development of reports and papers.


X-Partner Stavanger AS
Feb 2011Dec 2013

X-Partner Stavanger was at the time Norway’s largest reseller of Xerox products and services. As Sales Manager, I was responsible for the entire P&L and sales budget, including the sales team.

Responsibility included to successfully transform its successful but traditional and transactional business into Norway’s leading provider of Managed Print Services while continuing to meet sales targets throughout the transition.

Main success parameters defined as NOK revenue target, the recurring revenue share of >40% in 3 years and finally the number of devices under management.

Major achievements

  • 100% + sales budget achievement both full years, while driving transformation of the business model
  • 48% recurring revenue share ahead of schedule

  • More than 2000 devices under management.
  • Successfully securing 2 out of 3 defined key megadeals
  • Successfully securing first multi-country MPS contract
  • Established new business model including new revenue recognition model, end-customer contract and new service delivery model for our Managed Print Services business.

large Account Manager

Xerox Global Services
Aug 1997Feb 2011

During 14 years in Xerox, my formal title might have changed, my through responsibility and my passion hoverer stayed the same; growing Xerox revenue from named and large account throughout Norway and Nordics by meeting their long term needs in imaging the smartest possible way.

I worked the entire lifecycle of customer engagement, from initial sales, bid response, contract negotiations, implementations and service development through contract reviews.

In recent years was worked as the senior point of contact, (NAM/KAM) for a handful of large enterprises, orchestrating some of the largest wins for Xerox at the time, featuring Statoil (Equinor), ABB, Aker Solution, FMC, City of Bergen and Aibel.

Major achievements

  • Sales budget achievement on, or above, plan in 12 out of 14 years
  • Secured numerous large contracts all over Norway, cross-territory and cross-country.
  • Part of virtual global account teams applying global account coverage actions to named accounts including both direct and indirect fulfilment models.
  • Developed Account Management Programs applied into the Nordic organization also including both direct and indirect fulfilment models.
  • Developed account coverage programs, including action plans, dealer fulfilment contracts and dealer payment models for sell-through route to marked and indirect channels
  • Early adaptor of as a service model for managing large fleets of output devices for complex clients.

Awarded Employee of the Year in 2009 and have received special honours’ and awards from senior European Management for outstanding business and team achievements.

Sales manager

X-Partner Haugesund AS
Apr 1994Jul 1997

Employed by new owners of Xerox Partner sales office in Haugesund. From year one, we increased revenue from NOK 2 M through 15 M, by dramatically changing marked approach, speed and activity levels.  

In 1996, Xerox awarded me the “Best of the Best” award for achieving the highest market share among Xerox channel partners in Europe.

I changed the sales approach, build account management programs and developed successful ways to improve quality and win rate in large bids and tenders.

Account Manager

Kopi og Data AS

General line sales, responsible for sales of Minolta copiers and fax machines in my territory.  Developed early success in larger bids securing early adaptor business of automated fax system to local hospitals, and frame agreements with local authorities securing above plan sales of copiers.

Promoted Senior Sales rep in 1992.

Account Manager

Kopi og Data AS

General line sales, responsible for sales of Minolta copiers and fax machines in my territory.  Developed early success in larger bids securing early adaptor business of automated fax system to local hospitals, and frame agreements with local authorities securing above plan sales of copiers.

Promoted Senior Sales rep in 1992.