John Rich
Futurist, Transformation Strategist & Speaker
- GA
- +1-469-682-5469
- aurora1897@gmail.com
Leveraging exponentially advancing technology and the behavioral shifs that they fuel to future enable organizations.
• Industry specific transformation forecasts
• Transformation Day workshops
• Exponential Thinking workshops
• Emerging technology conference development
Never before has the combination of exponentially advancing technology and shifting consumer behavior unfolded at today’s current scale and speed. Entire industries worth billions of dollars are now created or upended not in decades, but in a matter of years or even months.
Today’s businesses must know how to navigate this changing future by taking advantage of new opportunities and mitigating the threats that emerge.
We are the guides to this future.
By sifting through the deluge of new technology, trends and ideas it becomes apparent what is relevant and disruptive and what is noise. With this insight prototypes can be built, refined and scaled to future enable organizations so they can thrive in this exponentially advancing technological landscape.
FutureX Lab Services: Technology prototyping, Innovation Days, Innovation consulting, Technology conference planning and curation.
For the last ten years, I've been presenting and moderating discussions across the country on the potential futures we can all shape. Based on the framework of the Law of Accelerating Returns, I explore how exponentially advancing technologies could allow us to bring about a future of abundance and opportunity for everyone.
For the first ten years I did traditional advertising, for the next ten I did digital advertising and for the last five years I've prepared for a world without advertising.
Channels continue to fragment, "media" devices proliferate and the people formerly know as the audience have gone from passive consumers to participants who decide which brands and companies thrive or die.
The shift from mass marketing to social networking require brands to rethink how they communicate and companies to reengineer their very structures. I'm excited to be part of developing these new system strategies for some of the worlds most recognized brands.
I led the development of digital creative and production integration, digital strategy, systems modeling, and analytic's. I've helped clients like Publix, Florida's Natural, Toyota, and Buffalo Wild Wings transition a greater share of their marketing communications into the digital space. I am most proud of establishing the analytic systems and methodology that allows us to optimize communication investments in real time, measure and report ROI, and become smarter and more effective with each brand engagement.
When I joined the TM Advertising in January 2000, it had three full-time interactive staff and no production or creative resources. Over the next 7 years I help build an integrated digital marketing group of 78. Specifically I hired, managed, and led the hybrid creative and production group that delivered everything from national, rich media brand campaigns to websites and sophisticated web-based marketing applications. We consistently achieved stunning ROI for clients like American Airlines and Nationwide, and our group was a leader in new business acquisition, including the Verizon Superpages and Sabre wins. Along the way we won over 120 local, national, and international awards including the OMMA 2005 Interactive Agency of the Year.
Ah, those glorious DotCom days. It didn't matter where you" physically" were so why not be on small tropical island and have a Rambutan tree in your backyard. As well as consuming large quantities of fresh fruit I also helped to transition a primarily graphic design and digital production shop into small full-service agency while simultaneously improving my surfing abilities and tan. Clients were a mix of mainland based technology companies and regional tourism organizations like the Kauai Visitors Bureau.
After attempts to initiate online marketing tests for Ford Motor Company and being informed by the Y&R Office Director that the Internet was a“ fad” I made the jump to a digital start-up(originally called Area 51) funded by Palmer Jarvis Advertising. We were one of the first pure digital advertising shops and created numerous first generation websites for a wide array of companies and government organizations. Additionally we did some of the first web-based multiplayer games, Flash microsites, and integrated online ad campaigns on the web.
O.K. 28 is a bit young for a midlife crisis but I thought I should get it out of the way early. After selling everything we owned my family and I traveled around the world with the plan to end up and stay in New Zealand. The trip included England, living in a small village in Indonesia for two and half months, snorkeling the Great Barrier Reef, Tahiti, and a lot of green lipped mussels and Tui beer in New Zealand.