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Work experience


Chief Behavioral Economist

ADP Ventures
  • Hired to direct the application of behavioral economics and I/O Psychology into the conception and development of new products in the HCM software space.
  • Created Compass, a leadership and collaboration development solution
    • Winner, Top HR Product, Human Resource Executive 2017 (“HR Tech”)
    • Generated 10% score improvements from email-based coaching curriculums (personally written) from more than 7,000 ADP leaders
    • Activated 230 external sales clients in the first 10 months of release
    • Currently General Managing the Compass business operations
  • Noted speaker, subject matter expert and blogger specializing in the intersection of behavioral economics and the practice of HR

Founder and Owner

Vanguard, Hollywood
  • The hybrid media production / live music venue that employed more than 150 and generated more than $50 million gross, was sold in 2010
  • Produced events for clients including Disney, DreamWorks, Paramount, ABC, Fox, NBC, T-Mobile, Motorola, Judd Apatow, The Black-Eyed Peas, and the first-ever production run of Rock of Ages
  • Voted #4 Club in the US (#36 in the world) by DJ Magazine, 2008

Senior Vice President

Juno Online Services, Inc.
  • Founding employee of the pioneering Internet 1.0 email service that went on to secure more than 7 million subscribers, to complete a successful IPO and eventually to merge with NetZero to create United Online
  • Conceptualized and executed groundbreaking distribution deals to secure more than 2 million subscribers within the first year of launch (1 million from Blockbuster Video and Music alone)
  • Conceived and executed the second-largest guaranteed-revenue sales deal in the young history of the Internet (LCI - $5 million, 1997)
  • Took over top-line revenue responsibility, beat analyst estimates for 6 consecutive quarters, leaving with an annual run rate of $44 million


D. E. Shaw Securities Int’l
  • Market-maker and book manager of Japanese equity warrants



MA, Industrial / Organizational Psychology

New York University


Operations and Management
Sales and Marketing
Business Development


Jordan Birnbaum has made a name for himself in many roles that cover multiple sectors, but his newest project is The Secret Beatnik Party, which he aims to launch soon. As a multimedia professional, he will use his comedy writing skills to develop live and online entertainment programs that support a semi-farcical political platform. Live comedy shows will be supplemented by original multi-media content and community features. The New York native comes to the project with the experience gained from many successful business ventures and positions in the corporate world. Along with comedy writing, he is also an occasional comedian and a singer/songwriter.

Background Education and Experience

His education and professional career started out normally enough as he studied consumer economics and housing as part of the Policy Analysis courses he took at Cornell University. When he graduated in 1993, he had been included on the Dean's List and had enjoyed hours of private study with Professor Dean Lillard. While doing one semester of field study with the American Red Cross, he helped develop and implement HIPP, which is the Homelessness Intervention and Prevention Program. He then embarked on an 18-month Associate Program with D.E. Shaw & Company, where he learned the technological skills needed for work in investment bank banking. He worked as a trader for D.E. Shaw Securities International in London, England as a market maker for Japanese Equity Warrants. He managed 75 specific issues and was promoted as the co-manager of the company's live trading on the Tokyo Stock Exchange. In 1995 Jordan Birnbaum went to work for Juno Online Services, Inc. as the Director of Subscriber Acquisition. He was involved in groundbreaking deals for the company that substantially increased Juno's subscriber base and introduced practices that were adopted by the entire industry. For his successes, he was promoted to Vice President of Business Development where he continued to grow the company's revenues. He then took over all revenue operations and management of the sales staff as he was promoted to Senior Vice President of Business Development. His hard work helped the company successfully complete an IPO and enjoy six quarters of over-exceeding the revenue projections of analysts. 

Entertainment Industry

In 2001 Jordan Birnbaum invested in Otopia Events, Inc., which was a start-up in the music and entertainment venue. With a goal of creating a multimedia production studio, they signed a lengthy lease on Hollywood Boulevard, but the venue launched in 2002 to disappointing results. Jordan Birnbaum moved to LA to take over operations for the failing investment and, despite the numerous obstacles, he improved the business's situation to break-even through 2004. It was then relaunched as Vanguard, which experienced overwhelming success and generated more than $40 million in the five years that followed. 

Current Goals

Jordan Birnbaum is looking ahead to the future. He will use his expertise in developing start-ups, business management, sales and marketing and hospitality to find creative ways to market his lifelong passion for writing, developing and producing multimedia content. At the same time, he plans to study for a PhD in Organizational Psychology. 

For more on Jordan Birnbaum:

PDF - Jordan Birnbaum and Vanguard Hollywood


Comedy writing, Comedy, Singer / Songwriter 

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