• Lead the content & partnership BI function.
• Drive data measurement strategy for digital subscription content offerings.
• Standup and maintain BI applications in support of content operations and strategy with a focus on FiosTV viewership.
• Implement process improvement for insight workstreams.

• Test lead for real time marketing cross-functional agile team.  Responsible for creating test briefs which include finalizing hypothesis, sizing of test, and defining measures of success.
• Lead communication of weekly insights on TV campaign effectiveness to guide creative and investment decisions.
• Develop data engineering processes for market mix modeling.
• Lead alignment with partner teams to coordinate quarterly market mix model refresh timelines.
• Team lead for data integration, data visualization, and process improvement best practices.
• Recognized by department VP for process improvement contributions to our market mix modeling process.

• Analytic lead for developing and activating customer segmentation for creating new value propositions.
• Identify and size unique prospect opportunities using partner data sources and creation of customer profiles.
• Develop business intelligence applications for front line sales leaders and operational teams using Tableau.

• Use advance analytics to help prioritize customer segments in key geographies.

• Recognized by department VP for contributions to the customer segmentation work that lead to the initial launch of our Mix & Match price plans.

• Led a team of analytic professionals with varying skill sets. Created an inclusive and collaborative environment that allowed team members to leverage each other's experience and transfer knowledge.
• Provide analytic insights to the senior leadership team, including VP of Digital.
• Responsible for end to end accessory sales analysis for VerizonWireless.com including conversion funnels,  revenue, and margin tracking at the product level. Insights led to increases in accessory revenue for 3 consecutive years.
• Recognized by the department VP by receiving the Vice President's Award of Excellence for performance in 2013.

• Conduct analysis across all aspects of Verizon wireless .com including traffic, conversion, sales and engagement measures in order to identify areas of opportunity and drive change.
• Identified Incorrect product pricing which caused a drop in sales. Effective correction resulted in an estimated annual revenue value of $210k.
• Engaged homepage team to switch a low performing campaign for a more attractive national offer that was not being promoted and effectively increased daily sales by about 100 additional activations.
• Recognized by the department VP by receiving the Vice President's Award of Excellence for performance in 2012.

• Provided reporting and analytic support for North East finance and marketing organizations.
• Worked with compliance to decrease discretionary discounting by 40%, this resulted in an estimated annual cost savings of $12M in the Northeast Market.
• Led tutorial training for 10 Analyst to gain an understanding and mastery of the reporting software.
• Developed a weekly reporting suite to track top performance amongst sales rep, stores, districts and regions in the North East Market which led to a 10% increase in sales across the 4 products.

• Provided VP of Retail sales with bi-weekly forecast reporting for all retail locations as well as other distribution channels.
• Reduced retail equipment subsidy expense by introducing weekly reporting on return rates. The retail channel saved an estimated $20M in subsidy cost by introduction of reporting and focused efforts on reducing return rates.
• Developed a process to expedite materials used in executive level reviews and marketing strategy meetings for our President of Sales and his senior leadership team.

Master of Business Administration

Business Administration with a concentration in Finance