A highly committed creative strategist with over 6 years of combined experience in community, account, and project management within the Web3, enterprise contracting, and creative agency environments.
Helped launch the the Slim Jim MEATAVERSE Web3 program by creating more than 20 process documents for community management, road mapping strategy and support.
Supported a full rollout strategy with more than 1500 GIGAJIM NFTs minted within the first six months of program launch
Managed and maintained all day-to-day operations of the Slim Jim MEATAVERSE Discord Server (around 5000 concurrent users) including ticket support, MEATAVERSE technical program support, and community building + engagement
Developed four new process functions for multiple cross-functional teams within the Slim Jim account team to improve workflow efficiency
Led concept design and implementation of more than five immersive film and digital media showcase experiences across the continental US leading to more than 300 unique attendees and more than 400 sponsor products distributed for each event
Developed close relationships with partners within the fashion industry leading to conception and execution of more than five feature pieces for Sabukaru Online driving more than a 160% increase in organic visitors to the site and 200% increase in total follower count on Instagram in the last six months
Portfolio of clients include: New Balance, Reebok Special Projects, Self Edge NY, LIC Beer Project, LVMH Nowness, Dazed Media, Sacred Pact Films, Future Space NYC, Lichen NYC, Fact Mag, Equator Productions, Suicoke
Full end to end campaign concepting and execution for the following clients: Beam Suntory and Suntory Whisky limited edition products, McLaren Racing, and TUMI
Worked closely with technical team to launch microsites and activations for the following Beam Suntory products: Hibiki Japanese Harmony 2021, Yamazaki 25, Yamazaki 55, and Suntory Toki
Worked across multiple cross functional teams to launch the McLaren Racing X TUMI luggage campaign, TUMI Virtual Store Concept, and FreeFire x McLaren Racing AR activations
Oversaw a portfolio of over 15 clients including: Stanford University, The UC System (University of California), CityCenter DC, National Wildlife Foundation, National Retail Federation
Implemented Agile methodologies and processes while leading a cross-functional team of four through the launch phase of end-to-end website development lifecycles during an agency-wide shift to a 100% remote environment leading to more than 10 web development projects finishing under budget and ahead of proposed schedule
Concepted and established new standard systems for the agency by streamlining processes in key phases of the project lifecycle yielding an average reduction of seven business days in each phase of the timeline
Successfully oversaw a team of four community managers across US, Korean, and Chinese Telegram groups with around 2000 users each
Implemented growth strategies leading to an increase in overall group follower counts on Telegram by 20%
Served as main POC with both internal and external stakeholders, priority task leads, program teams, and editorial/content teams
Engaged in frequent opportunity analysis to provide insights on pursuing not only potential partners but also potential vendors resulting in more than five partnerships that expanded coverage of company in both North American and APAC regions
Worked with internal teams to revamp website relating to copy and the visual timeline to support the launch of the website refresh in Q4 of 2018 that generated more than five additional keynote speaking opportunities for our CEO
Consulted with internal teams on developing more than 2 test cases each week based on master data for IBM Cognos/Openpages applications
Conducted more than four ERP, Process, and Security audits each month on enterprise SAP systems to ensure data integrity leading to an overall ROI of more than 10% for FY2017 and FY 2018
On a team of two, engaged with internal departments of 50 or more employees and maintained weekly/monthly/yearly Extract/Transform/Load (ETL) cycles for the company in line with service level agreements at the time in preparation for a transition to new ERP system
Education
20112014
Bachelor of Arts (B.A.), International Relations and Affairs
James Madison University
Activities and Societies: CSSA (Chinese Student and Scholars Association), President of JMU Model United Nations