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Julio Ricardo Varela

Media, Journalism, Leadership

  • BOSTON, MA
  • juliorvarela@gmail.com
  • linkedin.com/in/julioricardovarela
  • juliorvarela.com

Professional Summary

Media executive and award-winning journalist with 30+ years of experience, including serving as President and Interim Co-Executive Director of Pulitzer-winning Futuro Media, where I led a $6M annual operating budget and secured $16M+ in funding across editorial, revenue, finance, and operations. Founder of Latino Rebels (14M+ pageviews, 400,000+ followers, acquired by Futuro Media in 2018) and The Latino Newsletter ($400,000+ revenue in two years). Known for building trusted, revenue-generating media brands and mentoring diverse talent across public media, nonprofit, and digital spaces.

Education

Bachelor of Arts (cum laude)

Harvard COLLEGE
9/19866/1990

Graduated in the History and Literature of Latin America, with a focus on Puerto Rico. Harvard Crimson Sports Editor, 1988-1990.

Work experience

SENIOR PRODUCER AND STRATEGIST

FREE PRESS
7/2025PRESENT
  • Cross-functional strategist for Free Press's Public Media and Future of Journalism programs, shaping direction across national initiatives
  • Co-edits with Free Press Co-CEO and produces Free Press' twice-weekly Pressing Issues newsletter (100+ editions, 50%+ open rate). Editions have been cited by outlets like CNN and Democracy Now!
  • Leading expansion of Spanish-language programming across the organization

Senior Director, Marketing and Communications

FREE PRESS
1/20257/2025
  • Produced and hosted a premier live event featuring two federal commissioners, held at the Knight Media Forum, spotlighting policy issues affecting the Latino media landscape.
  • Assessed the Marcomms team's workflow and recommended structural changes, including outsourcing social media production, to improve efficiency

FOUNDER

The LATINO NEWSLETTER
5/2024PRESENT
  • Built The Latino Newsletter to $400,000+ in grants, sponsorships, and reader revenue in two years, ranking #1 on Google for "latino newsletter."
  • Published 500+ stories from 120 contributors with a 62% average open rate (50% of subscribers above 80%) and 3-7% click-through rates.
  • Grew web traffic 101.7% quarter-over-quarter. 
  • Accumulated 36,000+ social media followers across eight platforms.
  • Launched American Colony podcast (Summer 2026), an independently distributed series generating 5,000+ downloads, 2,500+ unique visitors, 800,000+ video views, and 10,000+ organic social followers (80% via Facebook),
  • As a founding member of Latino Media Consortium, vetted and selected 10+ experts for the Press Forward Assessment and Capacity Building program.

MENTOR

NAHJ ADELANTE LEADERSHIP ACADEMY
3/2026PRESENT
  • Serves as a mentor to participants in the National Association of Hispanic Journalists' executive leadership development program for Latino journalists, providing monthly one-on-one coaching and career guidance.

NATIONAL COLUMNIST

MSNBC/MS NOW
10/2021PRESENT
  • As an independent contractor, files regular columns. Several pieces have been featured as the site's top story. Pieces have generated hundreds of thousands of pageviews.
  • Prior national columns for The Washington Post, The New York Times, The Atlantic, The Guardian, and The Boston Globe (2015–2021)

SENIOR CONSULTANT

SELF-EMPLOYED
12/20231/2025
  • Advised nonprofit journalism organizations —  Connecticut Public, GBH's WORLD Channel, Pulso — on digital transformation and podcast strategy, while leading Latino-audience market research and CEO mentoring engagements.

Founder

LATINO REBELS
4/20118/2023
  • Created one of the fastest-growing Latino digital news sites: 14M+ pageviews, 1B+ impressions, 400,000+ followers.
  • Published 12,000+ stories from 500+ contributors.
  • Featured in The New York Times, Forbes, CNN, CBS News, NBC News, Huffington Post, and international outlets including Le Monde
  • Sold Latino Rebels to Futuro Media in 2018.

VARIOUS LEADERSHIP ROLES

FUTURO MEDIA GROUP
10/201412/2023

Advisor to Board (9/2023-12/2023)

  • Worked directly with the Board to build new funding sources, trained incoming leadership, and secured a new iHeartRadio deal.

President (5/2022-8/2023)

  • Led all areas of the organization — editorial, revenue, finance, and operations.
  • Negotiated renewed, extended funding with major funders, including the Ford Foundation.
  • Closed new revenue deals, including Apple TV+ (My Divo), Frontline, and NPR (The Last Cup).
  • Led business affairs for Futuro Media's 2023 Frontline documentary on Uvalde (Peabody and Emmy Award nominee).

Interim Co-Executive Director (5/2021-5/2022)

  • Led a staff of 35 (10 direct reports), including Futuro Studios and the investigative unit, as part of a co-executive leadership team.

Editorial Director (2/2021-8/2022)

  • Directed editorial output across Latino USA, In The Thick, and Latino Rebels with a fully remote staff of 13.

VP,  New Business (12/2018-5/2022)

  • Secured $3M in new commercial revenue for the original programming division with partners including Netflix, Spotify, Higher Ground, and WNYC.

Co-Host, In The Thick (4/2016-8/2023)

  • Award-winning political podcast that earned several awards, including Ad Week's 2020 Diversity and Inclusion Podcast of the Year.

Senior Digital Director (1/2015-2/2021)

  • Drove a 1,348% increase in podcast users for Latino USA and tripled web traffic (2015–2018)

Early Career

19892014
  • Digital Producer, Al Jazeera America's The Stream (2013-14)
  • Contributor, NBC News (2012-13)
  • Contributing Reporter, The Boston Globe (1989 — first byline, sports desk).
  • Earlier executive editorial roles directing K-12 and bilingual publishing programs at Houghton Mifflin Harcourt, Six Red Marbles, Double O Publishing Services, Vista Higher Learning, and Hispanex, including VP/Editorial Director at Houghton Mifflin leading a $35M Miami-Dade adoption.
  • Founder, Publish/V5 LLC (2008-10), generating $400K in revenue for bilingual publishing work and social media services to promote the career of America's Got Talent finalist Fernando Varela.

SAMPLE Portfolio

TESTIMONIAL

"[Julio] He's the founder of a great media organization called Latino Rebels... they do a ton of reporting on Latinx issues. Not just things like Puerto Rico or migration, but the whole full panoply, and they do incredible work." 

—Chris Hayes

Awards and HONORS

2025 HPRA ¡BRAVO! Journalist of the Year, Hispanic Public Relations Association: "Long before it was a part of our norm, Julio built one of the first Latino-led independent news spaces online, proving that a small, community-rooted outlet could shape coverage and defend editorial freedom. His ability to invent and reinvent the space over time is both inspiring and critical at a time when inflammatory rhetoric and misinformation are on the rise and local newsrooms are under threat." — HPRA National President Sonia V. Diaz. Joins past honorees Alicia Menendez, Ilia Calderón, León Krauze, María Elena Salinas, María Hinojosa, and Teresa Rodríguez.

2025 ALX100, We Are ALX / Boston Globe Magazine: Named one of 100 exceptional Latino leaders working across Massachusetts to be honored for contributions to the entire community. Selected by an independent committee based on community impact, diversity of geography, industry, and gender identity.

50th Anniversary Gala Honoree, 2018, Inquilinos Boricuas en Acción: One of 50 Boston area Latino honorees who "exemplify the best in our community, whether it’s through corporate philanthropy, excellence in the arts, or civic engagement."

Prudential 2018 Positive Impact Award: "As the founder of arguably the most influential Latino blog in the country — Latino Rebels — and a highly respected journalist online and on the air, Julio has dedicated his career to ensuring that Latinos are accurately represented by continuously raising awareness of the different issues that are impacting the community. As a Puerto Rican native, he has used the power of the pen, the reach of his online network, and his love for the island to shed light and truth on local issues such as the Puerto Rico debt crisis and the mishandling of the devastation on the island after Hurricane Maria."

2015 NAHJ Dale Presidential Award: "The inaugural 'Dale' award is given to an individual or company that steps up and goes above and beyond to ensure Latinos are fairly and accurately represented."

August 17, 2026