Download PDF

Summary

20 years business development leader, 14 years digital marketing and analysis, & developing out-of-box strategies that gain market share is my competitive advantage. My past as a SMB retail manager also helps to quickly relate to roadblocks that inhibit profit. As a result, I gain insight to USP(s) & quantitative/qualitative data necessary to create solutions that ROI. A partnership is born, a friendship develops, & a relationship grows with expectations met & profit driven results achieved.

Work experience

2020present

Sr. Marketing Manager

Nationwide Marketing Group

Develop, implement and scale adaptive customer journey marketing strategies from digital impression to point-of-purchase for Fortune 500 brands in luxury appliances and electronics 

Create 90-day luxury personalization experience from online to in-store that resulted in 95% sales/unit YoY increase for GE Monogram Q4 2021

Key presenter at NKBA's Luxury Defined Summit with over 1000 attendees, content published in trade magazines and lives evergreen on NKBA website 

Pioneer impression to Point-Of-Sale standards with Samsung TV's Big Game campaign, 848% increase in units sold among participating retailers 

20172020

Sr. Marketing Specialist

FedEx Services

Lead, analyze and optimize AlwaysON personalization and testing experiences across fedex.com that increase revenue and improve the user experience (UX) utilizing Adobe Experience Cloud product suite 

AlwaysON personalization utilizing AI/machine learning capabilities for acquisition and retention initiatives achieved $3.6 million in rated revenue 

Developed twist on Design Thinking with "Design Testing" workshop to educate internal stakeholders across multiple organizations on digital testing capabilities and create prototypes for future tests 

"Sign Up or Log In" new customer acquisition test generates $2.4 million in US incremental revenue annually and shared globally for implementation in regions such as China and Brazil

20152017

Director Marketing Communications

Cost-OS

Execute all marketing and communications for North American debut of Cost-OS construction estimating software. Build and manage SEO optimized website, blog, PPC (Google AdWords), social media platforms and channels relevant to construction industry audience

20022014

Sr. Brand Manager

The Children's Place

Manage operations of Memphis market, analysis of online+offline data from company loyalty programs, products, and purchase patterns. Pilot goals-based solutions from analytics driven to improve market position

Activated digital myPLACE rewards Campaign, 80% penetration, #1 New Credit Acquisition
Directed 4th Quarter Brand Strategy to drive KPIs with Store Sales Managers in 13 states resulting in +30% email acquisition and +169BP Conversion

2008-2012 Training Sales Manager

Recruit, hire, train Store Sales Managers and direct store grand openings within region.  Fueled talent pipeline with 11 management positions and created regional on-boarding checklist for training and accountability

Directed operations of 6 grand openings-1st year sales top 5% company
Maintained P&L top 10% USA chain, shrink -5.03% within 18 months

2002-2008 Brand Development Manager

Establish Brand Awareness of new Memphis locations. Prospect, recruit top talent, establish customer base with promotional efforts targeting “mom” within a 10 mile radius

Created "Place for Style" Fashion Show with children in target zips as models-increased CLV +3 years, lead district with annual conversion rate 52%
Invented" Place for Learning" workshops to educate/empower team in product knowledge selling strategies for Top 10 Volume Drivers

Education

20002008

B.A & B.B.A.

University of Memphis

B.A., Communication & Fine Arts

B.B.A., Business Administration

Certifications and Expertise

Adobe Target, Analytics and Experience Manager, Marketo, Google Ads, Analytics and Data Studio, TikTok, Facebook, Instagram, YouTube, Salesforce Marketing Cloud, SQL, Tableau, SAFe Agile, Workday, Monday, Wrike, Kronos, Yahoo BT, Bing, QDM, Simpli.Fi, Microsoft Office Suite, Zoho, SiteWrench, WordPress, YMLP, Screaming Frog, Buzzboard, SpyFu